Core Viewpoint - LeMo IoT Technology Co., Ltd. is attempting to relist on the Hong Kong Stock Exchange after its previous IPO attempt failed, highlighting its strong desire for capital market support despite facing significant operational challenges and uncertainties [1][3]. Company Overview - LeMo IoT, a leading player in the shared massage industry in China, has seen its market share exceed 50% as of 2024, ranking first in the machine massage market [3]. - The company has experienced rapid revenue growth, with projected revenues of RMB 3.30 billion, RMB 5.87 billion, and RMB 7.98 billion for 2022, 2023, and 2024 respectively [11]. - As of March 31, 2025, LeMo has over 48,000 service outlets and more than 535,000 smart massage devices deployed across 339 cities in China [11]. Financial Performance - Despite significant revenue growth, LeMo has struggled with profitability, reporting adjusted net profits of RMB 853.4 million, RMB 9.46 million, and RMB 1.02 billion for the years 2022, 2023, and 2024 respectively [11]. - The company has faced cash flow challenges, with cash and cash equivalents decreasing from RMB 43.21 million in 2022 to RMB 27.80 million by September 2024 [14]. Shareholder Actions - Prior to the IPO, LeMo's shareholders engaged in significant cash-out activities, including large dividend distributions totaling RMB 43.75 million, raising concerns about the company's liquidity [14][15]. - The company repurchased shares from a key investor for RMB 62.1 million due to not meeting IPO deadlines, indicating potential governance issues [14]. Business Model and Challenges - LeMo's revenue is heavily reliant on its smart massage services, which accounted for 98.11% of total revenue by 2024 [18]. - The company operates through both direct and partner models, with direct operations contributing higher revenue but facing greater cost pressures, resulting in lower profit margins compared to the partner model [18][20]. - The company has seen a decline in the number of city partners, from 68 to 45, indicating potential issues in its partner-based business model [20]. Market Context - The overall market for smart massage services has shown limited growth, with a compound annual growth rate of only 1.1% from 2019 to 2023 [22]. - LeMo's plans for fundraising are challenged by the small market size and low growth potential in the industry, making it difficult to attract capital [22].

Core Viewpoint - LeMo IoT has emerged as a profitable example in the generally loss-making shared economy sector, as it continues to push forward with its IPO plans despite previous setbacks [2][11]. Company Overview - LeMo IoT, originally founded as Fuzhou Zhangchuang Information Technology Co., Ltd. in May 2014, transitioned into the shared massage chair market in 2016 with the launch of its brand "LeMo Bar" [4]. - The company has only undergone one round of financing, raising 50 million yuan in December 2017, which valued it at 400 million yuan, and has since relied on self-generated revenue for expansion [4]. Financial Performance - LeMo IoT reported revenues of 330 million yuan, 587 million yuan, 798 million yuan, 187 million yuan, and 221 million yuan for the years ending December 31, 2022, 2023, 2024, and the first three months of 2024 and 2025, respectively [6]. - The company achieved record highs in revenue and net profit in 2024, with Q1 2025 revenue surpassing the total for 2022 [6]. Market Position - According to Frost & Sullivan, LeMo IoT holds a 42.9% market share in China's machine massage market by transaction value, maintaining the top position for four consecutive years [6]. - The overall machine massage market in China is valued at 2.7 billion yuan, representing only 0.5% of the total massage market, which is worth 536.2 billion yuan, indicating significant growth potential for LeMo IoT [6]. Business Model - The company employs a "direct sales + partner" dual-driven model, allowing for a "light" operational approach under heavy asset conditions [8]. - Directly operated stores account for 71% of total outlets and contribute approximately 84% of revenue, while the partner model involves city partners managing site rental and daily operations, with LeMo IoT providing equipment and systems [10]. - The gross profit margin for the partner model is reported at 74.44% [10]. Operational Footprint - LeMo IoT's operational layout includes three main segments: large commercial complexes with a penetration rate of 69%, cinemas with a ticket revenue exceeding 5 million yuan at 55% penetration, and airports with over 10 million annual visitors at 58% penetration [10].