Core Viewpoint - LeMo Technology (2539.HK) debuted on the Hong Kong stock market at an issue price of HKD 40 per share, experiencing a significant first-day increase of 36.25% to close at HKD 54.5, despite a generally unfavorable market environment for new listings [2][22]. Company Overview - LeMo Technology has deployed 535,000 massage chairs across cinemas, shopping malls, and transportation hubs, establishing itself as the industry leader [2][22]. - The company plans to allocate 60% of the net proceeds from its fundraising (HKD 1.82 billion) towards expanding its service network, emphasizing a scale-first approach [2][22]. Financial Performance - The company has faced a "revenue without profit" dilemma, with revenue growth slowing and profit margins contracting, indicating a mismatch between scale expansion and profitability [6][28]. - Revenue increased from RMB 330.15 million in 2022 to RMB 797.99 million in 2024, reflecting a compound annual growth rate of 55.5%, but growth rates have shown a clear downward trend [29][30]. - In 2023, revenue surged by 77.75% due to domestic consumption recovery, but growth is expected to drop to 35.98% in 2024 and further slow to 13.8% in the first eight months of 2025 [30][31]. Cost Structure - Sales costs have risen sharply, with 2022 costs at RMB 244.82 million, increasing to RMB 510.19 million in 2024, outpacing revenue growth for the first time [9][31]. - The total number of massage devices increased from 167,100 in 2022 to 536,400 by 2025, but this expansion has not translated into improved profitability, leading to lower per-device revenue [10][32]. Profitability Issues - Operating profit has shown a decline, with 2023 profits at RMB 87.34 million, slightly decreasing to RMB 85.81 million in 2024, and further dropping to RMB 88.55 million in the first eight months of 2025 [34][33]. - The gross profit margin has fluctuated, peaking at 41.47% in 2023 but falling to 36.16% in 2024, indicating challenges in maintaining profitability amid rising costs [36][14]. Market Challenges - The massage service market in China is projected to be only RMB 2.7 billion in 2024, representing just 0.5% of the overall massage market, limiting the potential for large-scale expansion [41]. - The company faces scrutiny regarding the authenticity of its reported device numbers, with investigations revealing discrepancies in device ID distributions [41][39]. Consumer Experience and Controversies - LeMo Technology has encountered consumer safety issues, including incidents where users have been injured while using their massage chairs, leading to negative public perception [37][15]. - The company's app has received low ratings due to complaints about refund processes and customer service, which may impact user experience and retention [39][17]. Future Outlook - The company acknowledges the challenges of sustaining growth and profitability, with its founder expressing concerns about reaching a revenue ceiling without significant strategic changes [23][20]. - The upcoming years will be critical for LeMo Technology as it navigates market pressures and seeks to establish a more sustainable business model [42][20].

Core Viewpoint - LeMo Technology has successfully listed on the Hong Kong Stock Exchange, becoming the first publicly traded company in the shared massage chair service sector, with an IPO price of HKD 40 and raising approximately HKD 200 million, resulting in a market capitalization of around HKD 4.111 billion [2][3]. Company Overview - LeMo Technology operates under the brand "LeMo Bar," providing smart shared massage chairs in high-traffic locations such as shopping malls, cinemas, high-speed rail stations, and airports, utilizing a "scan to use, pay by the minute" service model [2][3]. - The company has established over 48,000 service points, deployed 533,000 devices, and has more than 40 million registered members [3]. Founders and Business Evolution - The company was founded by Xie Zhonghui and Han Daohu, who hold 30.9% and 17.6% of the shares, respectively [3]. - Xie Zhonghui's entrepreneurial journey began in 2008 when he entered the massage equipment industry, leading to the establishment of LeMo Technology in 2016, which was initially a restructured company with a focus on shared massage services [5][6]. Business Model and Market Position - LeMo Technology employs a dual operating model of "direct sales + partners," with 70.4% of service points operated directly to ensure quality, while 29.6% are managed by city partners for rapid expansion [12][14]. - The company has achieved a market share of 42.9% in the machine massage service market by transaction volume, significantly outpacing its nearest competitor [17]. Financial Performance - Revenue figures for LeMo Technology from 2022 to 2024 are projected to be CNY 330.154 million, CNY 586.836 million, and CNY 797.991 million, with net profits of CNY 6.48 million, CNY 87 million, and CNY 85.58 million, respectively [13][17]. - As of the first eight months of 2025, the company has generated revenue of CNY 631 million and a net profit of CNY 88.55 million, indicating a positive cash flow trend [17]. Market Trends and Future Outlook - The shared massage service market is expected to grow from CNY 27.6 billion in 2024 to CNY 56 billion by 2029, with a compound annual growth rate of approximately 15.7% [24]. - LeMo Technology plans to expand into Southeast Asia, targeting 2,000 service points and over 10,000 devices by 2026, leveraging its dual model experience [20][21]. Industry Dynamics - The market is consolidating, with leading companies capturing a larger share due to their scale and operational efficiencies, while smaller players are exiting due to financial pressures [22][25]. - Currently, there are over 50 participants in the shared massage service market, but only a few have national reach, with LeMo Technology being one of the top three players alongside Rongtai Health and OJIAHUA [22][24].

Core Viewpoint - The stock of LeMo Technology (2539.HK) surged on its debut, reaching a peak increase of 80.75% to HKD 72.3, following an IPO pricing of HKD 40, indicating strong market interest and demand for the company's shares [1] Company Overview - LeMo Technology is primarily engaged in the research and development of Internet of Things (IoT) technology, operation of shared massage chairs, and internet sales [1] - The company achieved a subscription rate of 7,324.29 times for its public offering and 6.78 times for international placement, reflecting significant investor interest [1] Market Position - According to Frost & Sullivan, LeMo Technology ranks first among all machine massage service providers in China by transaction volume for three consecutive years from 2022 to 2024, with market shares of 33.9%, 37.3%, and 42.9% respectively [1] - By revenue, LeMo Technology is also projected to hold the top position in the Chinese machine massage market in 2024, with a market share exceeding 50% [1] Industry Context - As of December 31, 2024, there are over 10,000 massage service providers in China, with more than 50 being machine massage service providers, indicating a competitive landscape [1]

Core Viewpoint - LeMo Technology is preparing for an IPO despite slowing revenue growth and a projected decline in net profit for 2024, raising concerns about its business model and market positioning [1][2]. Financial Performance - Revenue from 2022 to 2024 was 330 million, 587 million, and 798 million CNY, with a significant drop in year-on-year growth from 77.75% to 35.98% [2]. - In the first eight months of 2025, revenue was 631 million CNY, showing a further slowdown to 13.8% year-on-year growth [2]. - Net profit for the same period was 6.481 million, 87.34 million, and 85.81 million CNY, with a negative growth of 1.76% in 2024 and a decline of 5.68% in the first eight months of 2025, totaling 88.55 million CNY [2]. Business Model - The company operates primarily through direct sales and partner models, with 71.19% of service points using the direct model, contributing 83.49% of revenue but maintaining a low gross margin of 30.38% [3]. - The partner model, which has a higher gross margin of over 70%, has seen a decline in revenue contribution from 21.49% in 2022 to 13.92% in 2025 [3]. Market Expansion and Challenges - The number of massage devices increased from 167,100 in 2022 to 536,400 by the first eight months of 2025, with over 80% of devices placed in cinemas [5]. - Despite the significant investment in cinema locations, revenue from this segment only accounted for 26.28% of total income, indicating a low return on investment [5]. - Daily transaction volume per device in cinemas has decreased from 0.17 to 0.11, highlighting inefficiencies in the business model [5]. Industry Context - The overall market for machine massage services in China is limited, with a projected size of only 2.7 billion CNY in 2024, representing about 0.5% of the total massage market [7]. - The demand for machine massage services is characterized as non-essential, making it difficult to achieve consistent growth [7]. - Competition from traditional massage services, which offer more personalized experiences, poses additional challenges for the company [8]. Strategic Direction - The company plans to raise approximately 147 million HKD through its IPO, with 60% allocated to expanding service network coverage [9]. - Despite the challenges, the company continues to pursue aggressive expansion, raising questions about the sustainability of its growth strategy in a market with evident limitations [9].

Core Viewpoint - LeMo Technology is preparing for an IPO despite facing declining revenue growth and increasing net profit pressure, with a significant reliance on its direct sales model and a shrinking partner model [1][2][3] Financial Performance - Revenue from 2022 to 2024 was 330 million, 587 million, and 798 million CNY, with a decline in year-on-year growth from 77.75% to 35.98% [2] - In the first eight months of 2025, revenue was 631 million CNY, showing a further slowdown to 13.8% year-on-year growth [2] - Net profit for the same period was 6.481 million, 87.34 million, and 85.81 million CNY, with a negative growth of 1.76% in 2024 and a decline of 5.68% in the first eight months of 2025, totaling 88.55 million CNY [2][3] Business Model - The company operates primarily through direct sales (71.19% of service points) which contributes 83.49% of revenue but has a low gross margin of 30.38% [3] - The partner model, which has a higher gross margin above 70%, has seen a continuous decline in revenue contribution from 21.49% in 2022 to 13.92% in 2025 [3] Market Expansion and Challenges - The number of massage devices increased from 167,100 in 2022 to 536,400 by the first eight months of 2025, with over 80% deployed in cinemas [5] - Despite this expansion, cinema revenue contribution only rose from 23.55% to 26.28%, indicating a low return on investment [5][6] - Daily transaction volume per device in cinemas has decreased from 0.17 to 0.11, highlighting inefficiencies in the business model [5][6] Industry Context - The overall market for machine massage services in China is limited, projected at only 2.7 billion CNY in 2024, which is a small fraction of the total massage market [7] - The non-essential nature of machine massage services leads to challenges in consumer demand, as they are often viewed as secondary options in busy environments [7][8] - Competition from traditional massage services, which offer more personalized experiences, further pressures the market for shared massage chairs [8] Future Outlook - The company plans to raise approximately 147 million HKD through its IPO, with 60% allocated to expanding service network coverage [9] - The significant increase in device numbers has not translated into proportional revenue growth, raising concerns about the sustainability of its expansion strategy [9]

Core Viewpoint - LeMo Technology is preparing for an IPO despite slowing revenue growth and a projected decline in net profit for 2024, raising concerns about its business model and market positioning [1][4][12]. Financial Performance - Revenue increased from 330 million yuan in 2022 to 798 million yuan in 2024, but the year-on-year growth rate dropped from 77.75% to 35.98% [4]. - In the first eight months of 2025, revenue was 631 million yuan, with a further slowdown in growth to 13.8% [4]. - Net profit decreased from 6.48 million yuan in 2022 to a negative growth of 1.76% in 2024, with a 5.68% decline recorded in the first eight months of 2025 [4][5]. Business Model - The company operates primarily through direct sales (71.19% of service points) which contributes 83.49% of revenue but has a low gross margin of 30.38% due to high operational costs [5]. - The partner model, which has a gross margin above 70%, has seen a decline in both revenue contribution and the number of city partners, dropping from 68 to 41 [5]. Market Expansion and Challenges - LeMo Technology's equipment count surged from 167,100 in 2022 to 536,400 by the first eight months of 2025, with over 80% of devices placed in cinemas [7]. - Despite this expansion, cinema revenue only accounted for 26.28% of total income, indicating a low return on investment [7][8]. - Daily transaction volume per device in cinemas has decreased, highlighting inefficiencies in the business model [7][8]. Industry Context - The overall market for machine massage services in China is limited, projected at only 2.7 billion yuan in 2024, which is a small fraction of the total massage market [10]. - The non-essential nature of machine massage services leads to challenges in consumer demand, as these services are often secondary to primary activities like shopping or socializing [10][11]. - Competition from traditional massage services, which offer more personalized experiences, further pressures the market for shared massage chairs [11]. Future Outlook - The company plans to raise approximately 147 million HKD through its IPO, with 60% allocated to expanding service network coverage [12]. - The effectiveness of this expansion strategy remains uncertain, especially given the current financial pressures and market conditions [12].

Core Viewpoint - LeMo Bar, a prominent brand under Fujian LeMo IoT Technology Co., Ltd., is expanding rapidly in the shared massage chair market and is preparing for an IPO in Hong Kong, presenting both opportunities and challenges for potential investors [1]. Group 1: Company History - LeMo Bar was established in 2016 during the rise of the sharing economy, founded by Xie Zhonghui and Han Daohu, targeting the blue ocean of shared massage chairs [3]. - By July 2025, LeMo Bar is expected to have over 48,000 service points and more than 535,000 massage devices deployed, serving over 165 million identifiable users and 32 million registered members [3]. - LeMo Bar has maintained the top market share among smart massage service providers in mainland China from 2021 to 2023, increasing its market share from 29.4% to 37.3% [3]. Group 2: Competitive Advantages - LeMo Bar has established strong brand recognition, with a brand awareness rate of over 70% in high-frequency consumption scenarios, facilitating market entry for franchisees [4]. - The company effectively integrates massage services into daily life, capitalizing on consumers' fragmented time, with about 30% of cinema-goers opting to use LeMo Bar chairs while waiting for movies [4]. - LeMo Bar operates a dual-track business model of direct sales and partner franchises, with the partner model offering a high gross margin of 74.44% in the first nine months of 2024 [5][6]. Group 3: Investment Considerations - The initial investment for franchisees is relatively low, with costs for a massage chair ranging from 3,000 to 6,000 yuan, and a small shopping mall setup costing around 60,000 to 80,000 yuan [8]. - The average payback period for a massage chair in high-traffic areas is estimated at 6 to 10 months, with potential monthly revenues of 4,500 to 6,750 yuan per chair [8]. - LeMo Bar continuously innovates its product offerings, such as the new "Vitality Egg" series, enhancing user experience with features like heat therapy and personalized massage programs [9]. Group 4: Challenges and Risks - Different scenarios exhibit varying profitability; for instance, while 76% of massage chairs are in cinemas, they only contribute 26% of revenue due to fixed consumer stay times [11]. - Maintenance and hygiene management pose significant challenges, with each chair experiencing 1-2 minor faults monthly and potential serious issues quarterly [12]. - The competitive landscape is intensifying, with numerous brands and traditional manufacturers entering the shared massage chair market, increasing pressure on LeMo Bar [13]. - Negative consumer feedback regarding service quality, such as equipment malfunctions and poor customer service, can undermine brand trust [15]. - Financial pressures are evident, with rising marketing expenses and decreasing cash reserves, which may impact future investments in technology and support for franchisees [16].

Core Viewpoint - LeMo IoT has emerged as a profitable example in the generally loss-making shared economy sector, as it continues to push forward with its IPO plans despite previous setbacks [2][11]. Company Overview - LeMo IoT, originally founded as Fuzhou Zhangchuang Information Technology Co., Ltd. in May 2014, transitioned into the shared massage chair market in 2016 with the launch of its brand "LeMo Bar" [4]. - The company has only undergone one round of financing, raising 50 million yuan in December 2017, which valued it at 400 million yuan, and has since relied on self-generated revenue for expansion [4]. Financial Performance - LeMo IoT reported revenues of 330 million yuan, 587 million yuan, 798 million yuan, 187 million yuan, and 221 million yuan for the years ending December 31, 2022, 2023, 2024, and the first three months of 2024 and 2025, respectively [6]. - The company achieved record highs in revenue and net profit in 2024, with Q1 2025 revenue surpassing the total for 2022 [6]. Market Position - According to Frost & Sullivan, LeMo IoT holds a 42.9% market share in China's machine massage market by transaction value, maintaining the top position for four consecutive years [6]. - The overall machine massage market in China is valued at 2.7 billion yuan, representing only 0.5% of the total massage market, which is worth 536.2 billion yuan, indicating significant growth potential for LeMo IoT [6]. Business Model - The company employs a "direct sales + partner" dual-driven model, allowing for a "light" operational approach under heavy asset conditions [8]. - Directly operated stores account for 71% of total outlets and contribute approximately 84% of revenue, while the partner model involves city partners managing site rental and daily operations, with LeMo IoT providing equipment and systems [10]. - The gross profit margin for the partner model is reported at 74.44% [10]. Operational Footprint - LeMo IoT's operational layout includes three main segments: large commercial complexes with a penetration rate of 69%, cinemas with a ticket revenue exceeding 5 million yuan at 55% penetration, and airports with over 10 million annual visitors at 58% penetration [10].

Core Insights - The core issue is the failure of LeMo IoT's IPO application due to underlying operational and strategic challenges despite claiming a leading market position in China's smart massage service sector with a market share of 37.3% in 2023 [1][2] Financial Performance - LeMo IoT reported a net profit exceeding 100 million yuan in the first three quarters of 2024, a significant increase from 6.48 million yuan in 2022 [2] - The company operates a vast network with 45,000 service points and 500,000 devices across 339 cities [2] Operational Challenges - There has been a drastic reduction in the number of subsidiaries, with 40 out of 56 companies being quietly deregistered, indicating management issues and operational inefficiencies [2] - The revenue structure is heavily reliant on smart massage services, which accounted for 98.22% of total revenue in the first three quarters of 2024, raising concerns about the company's risk exposure [3] Market Dynamics - The smart massage service market has shown stagnation, with a slight increase in market size from 2.34 billion yuan in 2019 to 2.44 billion yuan in 2023, reflecting a compound annual growth rate of only 1.1% [3] - The company's growth in market share is primarily at the expense of competitors rather than from overall market expansion [3] Business Model Issues - The direct operation model contributes 84% of revenue but has a low gross margin of 34.22%, while the partner model, which accounts for only 14% of revenue, boasts a much higher gross margin of 74.44% [3] - High fixed costs associated with direct operations, particularly rent and maintenance, have led to significant pressure on profitability [3] Regulatory and Strategic Context - The company faces scrutiny from regulators due to its financial practices, including substantial dividends paid out despite dwindling cash reserves, which contradicts its stated intentions for IPO fundraising [4] - The tightening of IPO regulations by the Hong Kong Stock Exchange has made it difficult for the company to demonstrate long-term investment value [4] Future Considerations - The failure of the IPO does not end the company's prospects but necessitates a strategic reevaluation, including a shift towards a more profitable partner model and improved cost management [7] - The company must also address governance issues and clarify the rationale behind its subsidiary closures and dividend distributions [7] - Exploring new markets such as corporate health services or home massage equipment may be essential for future growth [7]

Core Viewpoint - The article discusses the unusual growth of LeMoBa in the shared massage chair market despite a general decline in demand since 2021, raising questions about its business practices and financial disclosures [1][2][3]. Industry Overview - The shared massage chair market in China has seen a significant decline since 2020, with major players like Rongtai Health and Aojiahua experiencing substantial drops in revenue from shared massage services [4][5]. - LeMoBa, however, has reportedly doubled its service points and nearly tripled its equipment count within two years, achieving over 900 million yuan in transaction volume by Q3 2024 [1][6]. Company Background - LeMoBa was founded in late 2016, initially sourcing commercial massage chairs from Honor Health, whose chairman, Wu Jinghua, is the actual founder of LeMoBa [5][6]. - Wu Jinghua transferred his shares to others to avoid conflicts of interest, but he still retained a significant stake in the company [5]. Financial Discrepancies - Investigations revealed discrepancies between LeMoBa's reported equipment deployment and actual observations, with many service points having non-sequential equipment IDs, suggesting potential inflation of numbers [7][8]. - For example, the "Yuanqi Egg" series of massage chairs was reported to have a theoretical deployment of over 32,000 units, but only 531 were found in reality, indicating a significant gap [9]. Revenue Model - LeMoBa's revenue primarily comes from two models: direct sales to consumers and a partner model where local partners manage operations [15]. - The company has implemented a stock incentive plan to bind the interests of city partners closely to its business, raising concerns about the authenticity of reported performance [16][15]. Cost Structure - The company faces high operational costs, including equipment depreciation set at three years, which is aggressive compared to industry standards [26][27]. - The average transaction value per massage chair is insufficient to cover the high costs of rent and equipment maintenance, leading to a financially unsustainable model [24][27]. Market Challenges - The shared massage chair business is under pressure due to declining consumer demand and high operational costs, leading to a situation where revenue does not cover expenses [23][27]. - Despite the initial success and capital interest, the ongoing challenges in the market have led to capital withdrawal and forced buybacks, raising questions about the company's financial health [22][23].