Core Viewpoint - The recent price controversy surrounding Baiguoyuan has drawn significant attention, particularly due to founder Yu Huiyong's comments about "educating consumers" [1][17]. Pricing and Competition - Baiguoyuan's prices for fruits, such as the ordinary kirin watermelon, are significantly higher than those at nearby supermarkets, with member prices at 3.98 yuan per jin and retail prices at 4.98 yuan per jin, compared to 2.4 yuan per jin at local fruit stores and 2.48 yuan per jin at supermarkets, making Baiguoyuan's prices approximately double that of supermarkets [3]. - In another Baiguoyuan store, customer traffic was notably low, with only 2-3 customers present during peak hours, while a nearby budget fruit store had 8-10 customers shopping simultaneously [6]. Product Quality and Classification - Approximately 80% of the fruit in Baiguoyuan stores is labeled as "A-level," which is priced higher. Staff indicated that A-level fruits are sweeter and crisper, but there was no ordinary kirin watermelon available for direct comparison [8]. - Baiguoyuan employs a unique classification system for fruits based on "sugar acidity, freshness, crispness, tenderness, aroma, and safety," categorizing them into three grades: signature, A-level, and B-level [8]. Financial Performance - Baiguoyuan reported a revenue of 10.273 billion yuan in 2024, a year-on-year decline of 9.81%. The company also recorded a net loss of 386 million yuan, marking a significant drop from a profit of 362 million yuan in the previous year, representing the first loss in five years [17].

Core Insights - The strategic partnership between Baiguoyuan and Leqi aims to enhance the promotion of New Zealand's Leqi Rocket Apples through a multi-channel approach [1][2] - The 2025 season marks the eighth consecutive year of direct supply of Leqi Rocket Apples to Baiguoyuan, with the first shipment already arriving in China [1] - The collaboration includes a new marketing initiative focusing on children's health, featuring the "Mom's Safe Little Apple" theme and innovative product designs [1][2] Company Collaboration - A strategic cooperation agreement was signed between Baiguoyuan and Leqi, covering areas such as product innovation, marketing collaboration, business growth, and customer service [1] - The partnership aims to leverage both companies' market insights to meet consumer demand for high-quality fruits [2] Product Highlights - Leqi Rocket Apples are cultivated in New Zealand's Hawke Bay, utilizing mountain snowmelt for irrigation, and have been developed over 20 years [2] - The apples are recognized as the world's first mini apple certified by the United Nations Economic Commission for Europe, with a wax-free skin suitable for direct consumption [2] - In the 2024 season, over 150 million Leqi Rocket Apples were sold globally, showcasing their popularity [2] Consumer Engagement - The promotional events included interactive zones with games and free tasting opportunities, highlighting the unique taste of Leqi Rocket Apples, which received positive feedback from consumers [2] - The apples are noted for their small size and minimal core, making them particularly appealing for children [2]