乐游长三角银发旅游列车

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第十五个中国旅游日 “乐游长三角”银发旅游列车首发
Zhong Guo Xin Wen Wang· 2025-05-19 06:23
中新网上海5月19日电 (记者 殷立勤)5月19日9时37分,G7236次高铁列车搭载近百名上海银发游客,从 上海火车站缓缓驶出,前往历史文化名城镇江,开启为期三天的宜游镇江康养之旅。这标志着由中国铁 路上海局集团有限公司所属上铁文旅传媒公司打造的"乐游长三角"银发旅游列车暨"宜游镇江、康养有 道"旅游团成功首发,为第十五个中国旅游日的到来增添了一抹亮色。 为贯彻国家相关部门增开银发旅游列车、促进服务消费发展的部署,上铁文旅传媒公司深化铁旅融合, 此番携手镇江市文化广电和旅游局等单位,整合铁路充裕的高铁运能和镇江丰富的文旅资源,以"宜游 镇江、康养有道"为主题,策划开行"乐游长三角"银发旅游列车,以"高铁+康养+城市IP"创新模式进一 步打响"宜游镇江"品牌,为丰富"水韵江苏"全域旅游版图增光添彩。 在铁路上 海站站台上,游客与表演者合影。中新网记者 殷立勤 摄 G7236次高铁列车前往镇江。中新网记者 殷立勤 摄 上海游客阚先生表示:"诵读着王安石'京口瓜洲一水间'的诗句踏上旅程,仿佛与千年前的文人雅士产 生了跨越时空的共鸣!能坐着'乐游长三角'银发旅游列车前往'诗词之城',沉浸式实地领略古代文化、 山水文 ...
“车票+景区+酒店”织就辐射网 银发列车构建移动文化消费体验空间
Yang Shi Wang· 2025-05-03 03:15
Core Viewpoint - The launch of the "Qilu No. 1" tourist train is revitalizing cultural and tourism resources along its route, catering specifically to the elderly demographic and enhancing their travel experience [1][20]. Group 1: Train Features and Services - The "Qilu No. 1" train features upgraded environments and new functionalities, including a bar, tea room, and game room, designed for the comfort of elderly passengers [8]. - The train offers specialized meals tailored to the dietary needs of older adults, focusing on light, soft, and easily digestible options [10]. - A series of cultural performances by local elderly art groups on the train enhances the travel experience, creating a joyful atmosphere [4]. Group 2: Economic Impact and Consumer Behavior - The introduction of the tourist train has led to increased foot traffic in tourist areas, with a notable rise in elderly visitors to scenic spots [12]. - Local businesses, such as hotels and restaurants, are capitalizing on the train's presence by offering discounts and special packages for elderly travelers [12][16]. - The train acts as a mobile link, connecting various attractions and stimulating local economies through increased consumption in accommodation, dining, and cultural activities [18]. Group 3: Future Developments and Trends - By 2025, the plan is to operate over 2,000 silver-haired tourist trains nationwide, indicating a significant growth trajectory in this sector [19][20]. - The number of tourist trains in China is growing at an annual rate of over 20%, with 2024 seeing 1,860 trains and over 1 million passengers, predominantly elderly [26]. - The silver-haired tourism market is projected to exceed 1 trillion yuan by the end of 2025, driven by a growing demographic of healthy, younger seniors [26].