这个春节，人们不只是享受团圆之乐，坐着火车去旅游也成为很多人的新选择。去年开通的"齐鲁1 号"旅游列车迎来首个春节，让不少老年旅客体验到"说走就走"的旅行。近日，《新春走基层》记者登 上这趟列车采访，旅途中偶遇一对70多岁的夫妇，记录了他们乘车旅行的幸福时光。 每天上午11点，"齐鲁1号"准时从济南站发车，记者登上列车，浓浓的年味儿扑面而来，旅客可以在这 里打牌、下棋、做游戏。这两位老人自己动手贴起了窗花。 丈夫黄绪惠，曾经是一名海员，年轻时常年在外漂泊；妻子朱淑英是小学老师，照顾老人、抚育孩子， 很多责任都是她来承担，年轻时聚少离多，退休后，一直想找机会弥补曾经的遗憾。 去年四月底，"齐鲁1号"旅游专列开通，串联起包括济南、青岛、临沂在内的山东11座地级城市。 老两口从手机里刷到了这趟车，就商量着，春节前要坐着火车到处逛逛。他们此行的第一站，是临沂的 曹洼大集，这一天，刚好赶上开集的日子。 旅客黄绪惠：年轻的时候想给你买个糖葫芦吃，那时候没有钱，现在又不能吃很多甜东西了，有些遗憾 也该留着，得留着。 这趟列车每天从济南站出发，是全国为数不多每日开行的旅游专列。沿途经停24个站，辐射大明湖、泰 山等200多家 ...

0:00 今年春节假期，不少旅客选择回家以后再出发，坐着火车去旅行。各地特色旅游列车成为不少游客出行新选择，去年开通的"齐鲁1号"旅游列车迎来首个春 节假期，环形线路、每日开行，激发沿线假日消费活力。 0:00 9天的春节假期，"齐鲁1号"每日开行。 "齐鲁1号"旅游列车于2025年4月正式开通运营。通过三条主题线路，串联起包括济南、青岛、枣庄、烟台等11个地市的200多家景区，带动沿线旅游、餐 饮、住宿等多业态发展。 旅客 周彤彤：我们也关注了好几家周围的景点，比如说临沂的大集、济宁太白楼，趁着春节这几天假期我们打算一次性逛完，坐"齐鲁1号"列车特别方便， 把我们想去的这些地方都串了起来，体验感特别好。 "齐鲁1号"由绿皮车改造而来，车内有茶座、棋牌室，沉浸式体验一上车就开始了。除此之外还有一面心愿墙，以及沿线旅游景点的介绍。 从济南出发，大约经过一小时，列车抵达泰山站。春节期间，泰山景区多种传统民俗轮番亮相，喜庆热闹、原汁原味，给游客带来沉浸式体验。 游客 陈哲涵：这次专门坐着"齐鲁1号"来泰安岱庙祈福看表演，特别热闹，太有年味了，能感受到咱们传统春节的热闹氛围。 春节租车迎高峰 出行更便捷 今年春节假期 ...

Group 1: Tourism and Travel Trends - The "Qilu No. 1" tourist train, which started operations in April 2025, connects 11 cities including Jinan, Qingdao, Zaozhuang, and Yantai, facilitating access to over 200 scenic spots and boosting local tourism, dining, and accommodation sectors [2] - During the 9-day Spring Festival holiday in 2026, the "Qilu No. 1" train operates daily, enhancing travel options for tourists [3] - The train features a transformed green train design, offering amenities such as tea seats, a chess room, and an immersive experience with a wish wall and introductions to scenic spots along the route [5] Group 2: Car Rental Industry - Car rental companies are increasing capacity and optimizing service processes during the Spring Festival holiday, while transportation departments enhance regulation and support to provide diverse travel options [9] - High demand for car rentals is noted at airports and train stations, with family-friendly MPVs, SUVs, and new energy vehicles being the most popular, maintaining a booking rate of over 80% for hot models [11] - The Ministry of Transport encourages car rental companies to offer free one-way rentals and address the growing demand for new energy vehicles by providing charging point guidance and roadside assistance services [15]

Core Insights - The "Qilu No. 1" tourist train has become a popular travel option during the Spring Festival, enhancing holiday consumption along its route [1][5] - The train connects 11 cities and over 200 scenic spots, promoting tourism, dining, and accommodation industries [1] Transportation Industry - The "Qilu No. 1" train operates daily during the 9-day Spring Festival holiday, providing convenient travel for tourists [1] - Car rental services have seen increased demand, with a focus on family-friendly vehicles like MPVs and SUVs, maintaining a booking rate of over 80% for popular models [8][10] - Rental companies are enhancing services at major transport hubs, including self-service options and improved vehicle return processes [10] Logistics and Supply Chain - The national market for New Year goods has remained robust, with significant transportation activity observed during the Spring Festival [12] - There has been a notable increase in demand for various goods, with small commodity orders rising by 50.9% and fresh produce orders increasing by 31.8% [12] - Transportation departments are implementing supportive measures for truck drivers, including rest areas and essential services at logistics hubs [14]

Core Viewpoint - Shandong Province is launching a series of promotional activities called "Good Guest Shandong New Year Meeting," with a total subsidy of over 5 million yuan to enhance tourism and cultural experiences across various sectors [1]. Group 1: Travel Discounts - The "Qilu No. 1" tourist train offers a discount of 10 yuan for every 50 yuan spent, enhancing the travel experience [3]. - The train connects 11 cities and 22 stations, allowing access to over 200 scenic spots, making it convenient for travelers to explore [7]. Group 2: Scenic Spot Promotions - Discounts are available at over a hundred well-known scenic spots in the province, with a similar discount structure of 10 yuan off for every 50 yuan spent [7]. - Notable scenic spots include Zhoucun Ancient Mall and Langya Ancient City, providing a mix of popular and hidden gems [9]. Group 3: Accommodation Offers - More than 190 quality hotels and guesthouses are participating, offering a discount of 10 yuan for every 100 yuan spent on accommodation [16]. - Recommendations include Shungeng Mountain Villa in Jinan and Hedian Inn in Zaozhuang, emphasizing comfort and local charm [20][22]. Group 4: Cultural and Literary Promotions - Designated bookstores offer a discount of 10 yuan for every 100 yuan spent, promoting local literature [23]. - Cultural performances at various theaters provide a discount of 10 yuan for every 100 yuan spent, showcasing Shandong's rich cultural heritage [29]. Group 5: Travel Agency Offers - Travel agencies are offering discounts of up to 30 yuan on specified tourism products, facilitating deeper exploration of Shandong [27].

实施"山东交旅1号工程",构建票根经济生态圈。 "半岛1号"海上游产品整合滨海优质文化旅游资源,开发半日游、1日游、多日游等精品线路,首批开通5条 航线,推出300多项优惠政策。 中国旅游协会副会长、山东省旅游行业协会会长、山东大学旅游产业研究院院长王德刚表示,"山东交旅 1号工程"以交通为纽带,使全省重要的旅游目的地和旅游消费场所形成有效连接,将构建山东省全域旅游 高质量发展的新格局。 "'齐鲁1号'和'半岛1号'的开通运营,为山东积累了交旅融合实践经验,形成了可复制的发展模式,也为'山东 交旅1号工程'在深化拓宽交旅融合深度和广度方面奠定了基础。" 王德刚表示,"山东交旅1号工程"是具有全国领先与领跑意义的探索,也是山东打造旅游发展新模式的特色 实践与全新范式。 记者了解到,近年来,山东聚焦关键领域与新兴业态,积极培育文旅融合新场景、新业态,推动"文旅+体 育""文旅+交通"等"文旅+百业"蓬勃发展。"山东交旅1号工程"便是"文旅+交通"的融合,旨在构建一个贯 通齐鲁大地海陆空、覆盖全省山河湖的立体化全景式文旅新生态,2025年开行的"齐鲁1号"旅游列车 和"半岛1号"海上游产品都属于该产品系列。 "山东 ...

记者了解到，近年来，山东聚焦关键领域与新兴业态，积极培育文旅融合新场景、新业态，推动"文旅 ＋体育""文旅＋交通"等"文旅＋百业"蓬勃发展。"山东交旅1号工程"便是"文旅＋交通"的融合，旨在构 建一个贯通齐鲁大地海陆空、覆盖全省山河湖的立体化全景式文旅新生态，2025年开行的"齐鲁1号"旅 游列车和"半岛1号"海上游产品都属于该产品系列。 齐鲁晚报.齐鲁壹点记者孙远明 今年的山东省政府工作报告提到，实施"山东交旅1号工程"。 "'齐鲁1号'和'半岛1号'的开通运营，为山东积累了交旅融合实践经验，形成了可复制的发展模式，也 为'山东交旅1号工程'在深化拓宽交旅融合深度和广度方面奠定了基础。"王德刚表示，"山东交旅1号工 程"是具有全国领先与领跑意义的探索，也是山东打造旅游发展新模式的特色实践与全新范式。 "山东交旅1号工程"开创了"乘游一体"服务新模式，流动的新业态带来沉浸式新场景和更丰富的文旅体 验。"齐鲁1号"旅游列车面向大众、价格亲民，解锁"慢进深游"玩法，"车票+景区+酒店"联动优惠，让 游客只需花费普通票价就可享受较高品质旅游服务；"半岛1号"海上游产品整合滨海优质文化旅游资 源，开发半日游、1日游、 ...

Core Insights - The cultural tourism market in Shandong is thriving, with a focus on enhancing consumer experiences through food and new cultural tourism scenarios [2][8] Group 1: Food Economy - The "Good Host Shandong Food Competition" is set to take place from July to December 2025, aiming to promote consumption through culinary events, attracting over 2,800 restaurants and 11,000 culinary professionals [2] - The competition is expected to drive a total of 1.71 billion yuan in cultural tourism consumption, with 3.8 million participants in person and online [2] - The city of Weifang won the overall championship in the food competition and is promoting 85 dishes at half price to boost dining during the 2026 Spring Festival [3] Group 2: New Cultural Experiences - Yantai has upgraded its cultural space to a "Yantai Cultural Creative Display Area," focusing on showcasing local products and intangible cultural heritage, enhancing cultural consumption [4] - The area has hosted over 20 exhibitions since its establishment in January 2024, with the first exhibition featuring over 60 classic wine products and 300 cultural derivatives [4] Group 3: Seasonal Tourism Initiatives - Qingdao's Laoshan Scenic Area is promoting winter tourism with special activities and discounts, including half-price tickets for visitors arriving by train or plane [5] - The area is also combining traditional New Year markets with scenic tours to create a one-stop experience for visitors [5] Group 4: Online and Offline Integration - The "Nanjiao Cultural Tourism Market" and "Good Host Shandong Good Products" e-commerce platform were launched to enhance cultural tourism consumption through a dual model of offline markets and online sales [6][7] - The initiative aims to create a new cultural tourism consumption landmark by integrating various local products and experiences [7] Group 5: Winter Tourism Products - Shandong has launched over 1,200 themed cultural tourism products, focusing on winter activities such as bird watching, snow appreciation, hot springs, and food [8]

Core Insights - The cultural and tourism industry in Shandong is a vital engine for economic growth, showcasing a "multiplier effect" that enhances domestic demand and drives economic development [1] - From January to October this year, Shandong received 860 million domestic and international tourists, marking a 10.5% year-on-year increase, with total tourism revenue reaching 1,066.57 billion yuan, up 11.2% year-on-year, setting a new record [1] Group 1: Industry Development - Shandong has been deepening the integration of culture and tourism since the 14th Five-Year Plan, emphasizing high-quality development and the industry's significant role [1] - The province is implementing a "cultural tourism + various industries" integration strategy, leading to the emergence of new projects and business models [1][2] - The "Qilu No. 1" tourist train has been launched, offering affordable travel packages that combine train tickets, scenic spots, and hotel discounts, achieving an average occupancy rate of 141.5% within the first month [3] Group 2: Innovative Projects - The "Learning from Me" exhibition featuring Qi Baishi's works has been launched, integrating traditional art with technology to create an immersive experience, marking a significant cultural tourism project in Shandong [2] - Shandong has introduced various specialized plans focusing on rural tourism, leisure vacation tourism, marine tourism, and industrial heritage, fostering new scenarios and business models in cultural tourism [4] Group 3: Ticket Economy - The concept of "ticket root economy" has emerged, transforming traditional tickets into tools for linking diverse consumption scenarios, enhancing the overall consumer experience [5] - During the Jay Chou concert in Jinan, ticket holders enjoyed various discounts across multiple sectors, leading to over 1 billion yuan in tourism consumption and a 446% increase in ticket sales compared to the previous year [5] - Shandong's government has launched initiatives to strengthen the "ticket root economy," including special discounts for ticket holders and the establishment of a "ticket root economy merchant alliance" to promote collaborative consumption [6]

Core Viewpoint - The Shandong provincial government is actively promoting the integration of culture and tourism during the "14th Five-Year Plan" period, focusing on enhancing resource development, renewing existing products, and innovating new business models to meet the growing tourism demands of the public [1]. Group 1: Policy Framework - The government has implemented action plans such as the "Action Plan for Improving the Modern Tourism System and Accelerating the Construction of a Strong Tourism Province" and the "Shandong Province Cultural and Tourism Integration Development Plan," which outline medium- to long-term development goals and action paths [3]. - A comprehensive policy system has been established, focusing on key areas and emerging business formats, including rural tourism, leisure vacation tourism, marine tourism, industrial heritage protection, cruise tourism, and art empowerment in rural areas [3]. Group 2: Tourism Development Achievements - During the "14th Five-Year Plan," Shandong added three new national 5A-level tourist attractions and three national-level tourist resorts, ranking first in the country for the number of top-tier brands added [3]. - The province has cultivated 69 new 4A-level tourist attractions, bringing the total to 270, and has established 47 provincial-level and above tourist resorts, creating a tiered and high-quality product reserve [3]. Group 3: Rural Tourism and Regional Development - Shandong has innovatively developed themed brands such as "Good Guest Shandong: Rural Good Seasons" and "Qilu Rural Arts," cultivating 77 key rural tourism towns and 246 key rural tourism villages [4]. - The province has created 1,043 scenic villages and has over 3,500 villages engaged in large-scale rural tourism, establishing a new model of urban-rural linkage and comprehensive regional development [4]. Group 4: Emerging Business Formats - The integration of transportation and tourism has led to the launch of new products like the "Qilu No. 1" tourist train and "Peninsula No. 1" maritime tours, introducing a new "travel and ride" service model [4]. - Shandong is actively adapting to market changes by fostering new scenarios and business formats in cultural tourism, including sports tourism, educational tourism, health tourism, industrial tourism, ecological tourism, and ice and snow tourism, with 87 provincial-level industrial tourism demonstration bases established [4].