Core Insights - The era of relying solely on marketing to drive business success is ending, with product competitiveness becoming the core factor for company success [1] - Major tech companies like Google and Baidu have faced failures in product launches due to a lack of sustainable user value and core competitiveness [2][1] - The development of quality products has become easier and more cost-effective, especially in high-tech sectors, allowing small teams to innovate [2][4] Industry Trends - The failure of products from major companies is attributed to insufficient alignment with market demands, despite significant marketing investments [2] - Technological advancements such as digital modeling and 3D printing have lowered the barriers for product development, enabling rapid prototyping and user feedback collection [4] - Traditional management structures hinder innovation efficiency, as centralized decision-making slows down response times to market changes [4][5] Competitive Dynamics - The "Tenfold Evolution Law" is emerging as a key principle in business, focusing on targeted innovation to achieve significant efficiency or cost reductions [5] - The shift from marketing-driven strategies to a product-centric approach is reshaping the underlying logic of business competition [5] - Companies must focus on core product value and establish rapid iteration mechanisms to adapt to the new competitive landscape [5]