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乒乓球培训,挤满了都市打工人
3 6 Ke· 2025-07-07 23:40
Core Insights - The popularity of table tennis events is transforming into unprecedented participation momentum, with a growing number of fans engaging in the sport and its related activities [1] - The table tennis industry is witnessing significant changes, including increased participation from urban professionals and a rise in adult training sessions [1] Group 1: Training and Participation Trends - Training programs led by renowned players like Xu Xin and Zhang Jike are experiencing high demand, with Xu Xin's summer camp fully booked and Zhang Jike's training camp attracting over 2,700 participants within ten days [2][4] - Zhang Jike's online "Master Class" has sold over 5,000 units within four hours, generating nearly one million yuan in sales, indicating a strong interest in adult training [6] - The emergence of adult participants in table tennis training sessions reflects a shift from traditional youth-focused training to a more inclusive approach catering to all age groups [4][6] Group 2: Impact of Major Events - The success of the Chinese national team at the Paris Olympics has significantly increased interest in table tennis, leading to a surge in participation from fans who were inspired by the events [9] - The WTT series and other competitions have maintained public interest, encouraging more individuals to engage in the sport [9] Group 3: Market Dynamics and Opportunities - The low entry barriers of table tennis, such as affordable equipment and venue costs, make it an attractive option for urban workers seeking recreational activities [11] - The rise in adult participation is helping to stabilize the training market, which has traditionally relied heavily on youth enrollment, thus providing a more consistent demand for training resources [20] - The integration of table tennis into urban life is creating new opportunities for clubs and training institutions to cater to the evolving needs of adult players [13][20] Group 4: Future Prospects - The ongoing transformation in the table tennis ecosystem suggests a potential for significant growth and diversification within the industry, as more individuals transition from spectators to active participants [17][22] - The ability to convert event-driven interest into sustained consumer engagement presents a promising avenue for revenue generation and industry expansion [22]
从杭州“乒乓情缘” 到国球“青春经济”
Hang Zhou Ri Bao· 2025-05-30 02:47
Core Viewpoint - The article discusses the development of table tennis in Hangzhou, highlighting its historical roots, current initiatives, and the economic impact of the sport on the city. Group 1: Historical Development - Hangzhou has a long-standing tradition in table tennis, with professional teams emerging as early as the 1960s, primarily from local schools [1][2] - The first table tennis team in Hangzhou was established at Wulinqiao Primary School in 1963, overcoming financial and facility challenges to foster talent [2] - Longjiang Experimental School, which succeeded Wulinqiao, has been recognized as a provincial sports school and has hosted numerous competitions [2] Group 2: Social Initiatives and Talent Development - Numerous table tennis clubs and training institutions have emerged in Hangzhou, led by former champions and athletes, contributing to talent cultivation [3][4] - Notable figures like He Zhiwen and current players such as Xiang Peng are actively involved in training young athletes, emphasizing the importance of grassroots development [3][4] - The clubs serve as vital platforms for cultural transmission and the promotion of the sport, fostering a spirit of perseverance and dedication [4] Group 3: Economic Impact and Community Engagement - The popularity of table tennis has spurred a vibrant sports economy in Hangzhou, with various events attracting participants of all ages [5] - The 22nd table tennis competition in May saw 120 athletes competing, showcasing the community's enthusiasm for the sport [5] - Local businesses and sports centers are increasingly recognizing the economic potential of table tennis, with efforts to host events and attract athletes [5][6] - Olympic champion Zhang Jike is establishing a training base in Hangzhou, aiming to create a hub for professional and community engagement in table tennis [6]
头部体育培训机构突然爆雷,有家长刚续费2万多!创始人公开道歉
21世纪经济报道· 2025-05-23 10:43
从3月份开始,北京、长沙等地的东方启明星校区就出现了关停现象,危机终于在5月1 5日发薪日这天集中爆发。 这一天,东 方启明星北京总部张贴公告称,因运营调整和设施维护临时封闭,员工转为居家办公,但未明确恢复时间。 东方启明星是国内青少年体育培训机构中的绝对头部,创立于2 0 0 9年,自称在全国2 0 0多个城市有1 0 0 0多个校区。 近两年来,青少年体育培训行业陷入多事之秋,花香盛世、动因体育等头部机构先后爆雷。曾经风风火火的行业怎么了? 作 者丨王峰 编 辑丨李博 5月1 5日是发薪日,林萧(化名)还没意识到未有工资到账,他照常到球馆上班,可是被拖欠工资的兼职教练都没来,家长们 的课程顾问也陆续"失联",自己被家长们围住了。 林 萧 是 青 少 年 篮 球 培 训 机 构 东 方 启 明 星 的 一 名 专 职 教 练 , 他 虽 然 被 拖 欠 了 两 个 月 工 资 , 但 一 直 觉 得 自 己 和 那 些 兼 职 教 练 不 同,"公司应该会对我有所保障的"。 突然大面积闭店 北京市民王培安(化名)今年2月刚刚给孩子续费9 0 0 0多元,他的孩子在东方启明星练球已经两年多,体验一直不错。 王 ...
21调查|东方启明星突发闭店欠薪危机,体育培训龙头身陷扩张后遗症
Core Viewpoint - The crisis at Dongfang Qiming, a leading youth sports training institution in China, has led to widespread operational shutdowns and financial distress among employees and parents, highlighting the challenges faced by the youth sports training industry amid rising costs and changing consumer behavior [1][3][4]. Company Overview - Dongfang Qiming, established in 2009, claims to operate over 1,000 campuses across more than 200 cities in China [2]. - The company has experienced rapid growth, serving over 1 million students, but has recently faced significant operational challenges [8]. Industry Context - The youth sports training industry has been under pressure, with several leading institutions like Huaxiang Shengshi and Dongyin Sports facing financial difficulties [3][11]. - The market has seen a surge in new institutions post "double reduction" policy, leading to increased competition and market saturation [8][11]. Financial Distress - Employees at Dongfang Qiming have reported being owed wages for up to two months, with some coaches facing even longer delays [1][5]. - Parents have expressed frustration over the inability to obtain refunds for prepaid courses, with some having paid amounts exceeding 20,000 yuan [5][14]. Operational Challenges - The company has faced issues with venue partnerships, leading to operational shutdowns and a lack of communication with staff and parents [4][6]. - The high operational costs, including monthly payroll expenses estimated at nearly 10 million yuan, have contributed to the financial strain [6][7]. Regulatory Environment - The crisis has brought attention to the regulatory challenges surrounding prepaid fees in the education sector, with new regulations aimed at preventing institutions from collecting large upfront payments [14][15]. - The implementation of designated bank accounts for fee collection has faced resistance, complicating compliance for older institutions [15].