新型消费加温培育行动方面，将聚焦情绪价值体验提升，大力发展首发经济、银发经济、青春经 济、悦己经济、票根经济，挖掘"人工智能+消费""IP+消费"、健康消费等潜力；探索打造新型消费试验 区，探索建立天府新消费研究院。 今年，四川将实施消费提振五大专项行动，加快构建"大消费"促进生态体系。这是记者春节假期前 从2026年全省商务工作会议上获悉的。 场景载体创新发展行动方面，将高标准新打造40个场景、15个特色消费创新引领集聚区和10个天府 首发新地标，支持非标商业场景创新；扩大农村以旧换新商家覆盖范围，引导星巴克、海底捞等品牌下 沉县城乡镇等。 服务消费提质惠民行动方面，将在入境消费、汽车后市场等方面研究出台专项支持政策；培育打造 一批"不夜天府"标杆场景和项目；推出不少于1000家烟火特色小店和30个区域特色品牌；提升扩容"川 字号"银发旅游列车。 消费环境优化提升行动方面，将新增离境退税商店300家；规范报废机动车回收拆解行业，探索制 定碳减排、碳积分和碳交易标准规则；推动各项政策与消费政策协同联动等。 商品消费扩容升级行动方面，将优化消费品以旧换新政策，会同财政部门聚焦汽车、家电、智能家 居等本地优势产业 ...

●新增离境退税商店300家 消费环境优化提升行动方面，将新增离境退税商店300家；规范报废机动车回收拆解行业，探索制 定碳减排、碳积分和碳交易标准规则；推动各项政策与消费政策协同联动等。 2025年，四川加力扩围以旧换新，各类"焕新"商品申请量达1307万件，撬动消费1665.7亿元。 ●推出不少于1000家烟火特色小店和30个区域特色品牌 ●配合"川超"、马拉松等赛事，推出吃、住、行、游、购、娱优惠套餐 ●高标准新打造40个场景、15个特色消费创新引领集聚区和10个天府首发新地标 商品消费扩容升级行动方面，将优化消费品以旧换新政策，会同财政部门聚焦汽车、家电、智能 家居等本地优势产业，联动市州开展自主特色探索；开展第五届熊猫消费节等活动，打响"川字号 优品100"活动品牌等；配合"川超"、马拉松等赛事，推出吃、住、行、游、购、娱优惠套餐。 新型消费加温培育行动方面，将聚焦情绪价值体验提升，大力发展首发经济、银发经济、青春经 济、悦己经济、票根经济，挖掘"人工智能+消费""IP+消费"、健康消费等潜力；探索打造新型消 费试验区，探索建立天府新消费研究院。 场景载体创新发展行动方面，将高标准新打造40个场景、1 ...

Core Viewpoint - The article discusses the emerging trend of "reverse New Year," where urban residents invite their parents from rural areas to celebrate the holiday in the city, reflecting changes in family dynamics and urban competition [2][9]. Group 1: Travel and Consumption Trends - The booking volume for "reverse New Year" flights increased by 84% compared to last year, with top destinations including Beijing, Shanghai, and Shenzhen [2][3]. - Hotel occupancy for travelers aged 60 and above surged by 60% on the day before New Year's Eve, indicating a significant increase in older travelers visiting major cities [3]. - Data from Meituan shows a spike in reservations for traditional New Year dinners, particularly for small group packages, highlighting a shift in dining preferences [7]. Group 2: Family Dynamics and Urban Experience - 72% of urban children reported that the daily effective companionship time with their parents increased from an average of 1.8 hours to 4.3 hours when parents visited the city [13]. - The frequency of parents participating in urban activities, such as park walks and museum visits, was 2.1 times higher than during traditional family visits [13]. - The trend of "reverse New Year" signifies a shift in family structures and the increasing mobility of populations, with smaller family units becoming more common [15][16]. Group 3: Urban Infrastructure and Economic Development - The article emphasizes the importance of urban infrastructure, particularly transportation networks like high-speed rail and subways, in facilitating the movement of people and enhancing urban living experiences [25]. - Cities are competing to attract young talent by improving living conditions and providing job opportunities, which is reflected in the rise of "youth economy" initiatives [31][39]. - The demand for skilled workers, particularly in emerging "purple collar" jobs, is becoming a focal point in urban talent competition [36][37].

Group 1 - The core viewpoint of the articles highlights the increasing consumer enthusiasm leading up to the Spring Festival, particularly driven by the youth demographic, which is becoming a significant force in boosting domestic demand and consumption [1][2][4] - Various local government and youth organizations are actively promoting events and initiatives that cater to young consumers, such as cultural exchanges, job fairs, and social activities, thereby enhancing community engagement and cultural appreciation [1][3][4] - The "youth economy" is characterized by a focus on emotional value, national trends, experiential consumption, and social interaction, which are evident in the consumption patterns observed during the Spring Festival [1][2][4] Group 2 - In regions like Zhejiang and Northeast China, youth participation in events such as the ice and snow economy expo and fashion markets is crucial for ensuring supply and enhancing the festive atmosphere [2][3] - Local initiatives, such as the "Super Anhui Youth Market," integrate traditional culture, agricultural products, and innovative experiences, showcasing the potential of youth-driven economic activities [5][6] - Youth organizations in Jiangsu are fostering entrepreneurship and community engagement through various support measures, creating new consumption scenarios and enhancing the overall consumer experience [6]

Core Insights - In 2025, Sichuan achieved a retail sales total of 29,135.4 billion yuan, marking a 5.1% increase from the previous year, positioning it as the second among the top ten economic provinces in China [1] - In 2026, Sichuan plans to implement five major initiatives to boost consumption, focusing on creating a "big consumption" ecosystem [1] Group 1: Consumption Initiatives - The five major initiatives include actions targeting service consumption, product consumption, new consumption, scenario carriers, and consumption environment [2] - The service consumption enhancement initiative will introduce special support policies for inbound consumption and the automotive aftermarket, aiming to create benchmark projects and enhance tourism offerings [2] - The product consumption expansion initiative will optimize the old-for-new policy for consumer goods, focusing on local industries such as automobiles and home appliances, and will feature events like the fifth Panda Consumption Festival [2] Group 2: New Consumption and Scenario Development - The new consumption cultivation initiative will focus on enhancing emotional value experiences and developing sectors like the first-release economy and health consumption, while exploring the establishment of a new consumption research institute [2] - The scenario carrier innovation initiative aims to create high-standard consumer scenarios and support innovative commercial environments, including expanding the coverage of old-for-new programs in rural areas [2] - The consumption environment optimization initiative will add 300 new tax refund stores and regulate the vehicle recycling industry, while promoting policy coordination [2]

●青春经济不是某个年龄段的经济，也不是只卖给年轻人的经济，而是卖一种心理状态，一种大 家都渴望青春的感觉和美好的体验 ●人们对美好生活的追求，必然带动文化消费发展，找到年轻人的共鸣点，就是青春经济的机会 所在 □四川日报全媒体记者 罗韬 "青春经济不是某个年龄段的经济，也不是只卖给年轻人的经济，而是卖一种心理状态，一种大家 都渴望青春的感觉和美好的体验。"2月7日，记者在成都网红打卡点几米绘本VR剧场见到"90 后"的域上和美集团总裁李元媛时，她分享了自己对青春经济的感受。 几米绘本VR剧场是首个5G-A VR大空间沉浸剧场应用，李元媛是剧场总策划。该剧场打破"单向 输出"模式，以"实景搭建+剧情沉浸"为核心，结合绘本作家几米的IP影响力，让消费者从"旁观 者"转变为"参与者"。这种创新体验，极大激发年轻群体参与热情，该剧场成为年轻人周末休闲、 朋友聚会的热门选择，过去一年门票、文创、IP授权收入超过1500万元。 寻找情绪共振商机 "买的是情绪价值，90%消费者是朋友推荐后前来" 20年后，李元媛再次与几米绘本相遇。通过研究各平台数据，她发现许多人和她一样喜欢这个 IP，当时就萌生开发这个IP的想法。13岁 ...

Group 1 - The core concept of creating a 24-hour "Youth Power" unit has been included in Shanghai's five-year plan, marking a significant step towards building a youth development-oriented city [1] - The plan aims to stimulate youth innovation and entrepreneurship, enhance housing services, support youth participation in governance, and promote the construction of youth-friendly neighborhoods and communities [1] - The "Youth Station" initiative provides free short-term accommodation and employment guidance for recent graduates, with a target to serve over 8,000 youths by the end of 2025 and expand housing from 200 to 5,000 units [1] Group 2 - A stable and quality residence is essential for cultural talents to focus on their creative work, as highlighted by the positive experiences of performers in cultural talent apartments [2] - The establishment of cultural talent apartments has facilitated a sense of belonging and professional networking among artists, transitioning from mere housing to a thriving work environment [2] Group 3 - Shanghai plans to provide 32,000 beds in "New Era City Builders' Homes" by 2025, focusing on creating a supportive environment for young construction workers [4] - Community initiatives, such as fitness activities and reading groups, are being organized to foster social networks among young residents, transforming them from tenants to community members [4] - The city is actively promoting a vibrant urban ecosystem that stimulates youth engagement and cultural consumption, with "Youth Economy" identified as a key driver of urban vitality during the 14th Five-Year Plan [4] Group 4 - The "Youth Economy" is recognized as a vital source of new consumption energy in Shanghai, with calls for concrete measures to support young entrepreneurs through reduced costs, financial support, and brand development [5] - The efforts range from local planning to community activities, illustrating the rich connotation of a "youth development-oriented city" through tangible actions [5]

中新社成都2月7日电 题：探访四川年货节：世界风情汇入中国年味 作者 单鹏 秦梓恒 春节临近，第29届中国(四川)新春年货购物节(以下简称四川年货节)进口商品馆涌动着别样的热闹。这 里有着来自世界各地的特色商品，泰国香米、尼泊尔红茶、乌干达咖啡携着芬芳而来，法国葡萄酒的馥 郁、德国啤酒的清爽、意大利橄榄油的醇厚，藏着烟火人间的滋味。这些漂洋过海的"洋年货"，将进一 步丰富中国人的新春餐桌。 法国精品酒庄联盟CEO哈迈·弗朗索瓦·菲力克斯此次带来的夏朗德皮鲁加强酒，专为中国市场而改进。 他发现中国消费者对葡萄酒"涩"与XO"烈"的偏好差异，便以60%的XO和40%的葡萄汁进行调配，平衡 了酒精度与甜度，打造出更贴合中国人口味的新品。 在"青春经济"升温的背景下，年轻人的消费偏好成为酒业创新的"指南针"。加拿大皇廷酒庄中国经销 商、时曼(北京)旅游文化发展有限公司总经理梁明亮与皇廷酒庄合作，为中国年轻群体打造出一款新 酒，包装上软萌灵动的三只小猫IP即是为了契合年轻群体对可爱风格的喜好，低酒精度的温和口感则适 配好友小聚、深夜闲聊等轻社交场景。 2月4日，四川年货节进口商品馆开放，图为一名来自加纳的展商表演鼓乐。 ...

一是落实投资于人，降低创业门槛。包括强化低成本空间供给、加大金融精准支持力度等，推动更 多"创意者"成长为"企业家"。二是深化创新驱动，培育能级品牌。要完善青春品牌发现与评估机制，对 具有潜力的品牌进行入库培育，提供从视觉设计、IP打造到市场推广的支撑服务。同时，落地复合型场 景，鼓励零售、文化、旅游、体育等领域跨界融合，将符合条件的青春新场景纳入有关资金扶持范围。 三是优化服务生态，打造一流环境。建议完善全周期服务，对青春经济中涌现的新业态、新模式，实 施"有温度的"包容审慎监管，给予一定的"观察期"和成长空间，做到在规范中发展，在发展中规范。 邬斌建议，应进一步把握先发优势，将青春经济作为上海消费创新的重要增长点，与首发经济、银发经 济、夜间经济等共同纳入"十五五"规划，推动青春经济成为扩内需、促发展、增活力的重要引擎。 本 报记者 杨洁 青春经济是以青年群体为创新创业主体和核心消费主体，聚焦满足青年成长发展需要和美好生活需求， 提供商品供给和服务体验的新兴经济形态。今年上海两会，市人大代表邬斌递交了一份关于大力发 展"青春经济"、激发上海消费新活力的建议。 邬斌说，中国青春经济市场规模达4.3万亿元。本 ...

Group 1 - The core focus of local government reports is on "service consumption," with various initiatives proposed to accelerate the growth of this sector by 2025 [1] - Significant achievements in service consumption by 2025 include Beijing hosting 2,295 large events (up 25.8%), Shandong seeing over 10% growth in tourist numbers and revenue, and Chongqing receiving over 500 million tourists with inbound tourism increasing by 68.2% [1] - By 2026, local governments plan to enhance service consumption through investments in diverse sectors such as elderly care, health, and cultural services, with specific initiatives like creating convenient living circles and upgrading traditional service sectors [1][2] Group 2 - The integration of culture, sports, and tourism is seen as a fertile ground for expanding service consumption, with various regions reporting successful initiatives [2] - Jiangsu's "football+" initiative and Chongqing's "viewing and touring" plan are examples of how localities are leveraging cultural events to drive consumer traffic [2] - By 2026, regions like Zhejiang and Tianjin aim to innovate in the cultural and tourism sectors to enhance consumer experiences and expand service offerings [2] Group 3 - New business models such as low-altitude tourism and aviation sports are emerging, with suggestions for regulatory reforms to foster these sectors [3] - There is a shift in consumer demand from material satisfaction to experiences that offer cultural and social value [3] Group 4 - Enhancing emotional, experiential, and self-satisfying service offerings is a key strategy for expanding service consumption [4] - Events like the fourth Zhengjia Datang Lantern Festival in Guangzhou are designed to boost interaction and experience for visitors, leading to increased foot traffic and sales [4] - Various regions are focusing on personalized service offerings and expanding event-driven economies to stimulate consumer spending [4] Group 5 - The youth demographic is becoming a significant force in the service consumption market, driving trends through events like drama, anime, and music festivals [5] - Recommendations include collaboration between business and cultural sectors to enhance consumer experiences and introduce new consumption formats [5] Group 6 - The concept of "youth economy" has been officially recognized in government reports, with proposals for targeted electronic consumption vouchers for young people to stimulate engagement in various social and cultural activities [6] Group 7 - Digital technologies and artificial intelligence are reshaping service consumption landscapes, with local governments emphasizing tech-driven enhancements to improve consumer experiences [7] - Initiatives include the development of smart tourism platforms and AI-driven data analysis to optimize consumer interactions and service delivery [7] - The focus is on transitioning consumer behavior from purchasing goods to enjoying services and experiences, which is expected to invigorate the economy [7]