Core Viewpoint - Li Ning's stock has seen a significant increase, with a nearly 6% rise, attributed to better-than-expected mid-term performance results [1] Financial Performance - Li Ning reported a revenue increase of 3.3% year-on-year to 14.817 billion yuan [1] - Gross profit was approximately 7.415 billion yuan, reflecting a year-on-year growth of 2.48% [1] - EBITDA was around 3.513 billion yuan, showing a 2% increase compared to the previous year [1] - Net profit reached approximately 1.737 billion yuan, with basic earnings per share at 67.43 cents [1] - The interim dividend declared was 33.59 cents per share [1] Market Expectations - Nomura noted that Li Ning's key performance indicators exceeded market expectations for the first half of the year [1] - Daiwa indicated that Li Ning's net profit margin was slightly better than their expectations, alleviating concerns regarding management's lowered guidance [1] Strategic Outlook - Dongwu Securities projected that Li Ning will continue to deepen its "single brand, multiple categories, and multi-channels" strategy in the second half of the year [1] - The company plans to enhance its professional sports resources through collaboration with the Chinese Olympic Committee [1] - Li Ning has restructured its internal organization to focus on a category-based business model, improving category management efficiency [1] - The company aims to expand into multiple categories such as table tennis, badminton, pickleball, tennis, and golf [1] - With a solid operational foundation and healthier channel inventory, Li Ning is expected to benefit from Olympic-themed marketing, potentially enhancing performance elasticity [1]