多渠道战略

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昂跑发布2025年第一季度财报 多渠道战略推动销售额同比增长
Zheng Quan Ri Bao Wang· 2025-05-16 01:47
Group 1 - On Holding AG reported a 43% year-on-year increase in sales for Q1 2025, reaching 727 million Swiss francs, with a gross margin increase from 59.7% to 59.9% [1] - Net profit decreased by 38% year-on-year to 56.7 million Swiss francs [1] - The brand's multi-channel strategy contributed to sales exceeding expectations, with direct-to-consumer (DTC) sales at 276.9 million Swiss francs and wholesale sales at 449.7 million Swiss francs [1] Group 2 - The Americas remained the largest contributor to sales, with a 32.7% year-on-year increase to 437 million Swiss francs, although the sales proportion decreased by 4.7 percentage points to 60.2% [1] - Approximately 90% and 10% of footwear products are produced in Vietnam and Indonesia, respectively, while 65% of apparel and accessories are produced in Vietnam [1] - Sales in the U.S. accounted for 55% and 59% of total sales in Q1 2025 and Q1 2024, respectively [1] Group 3 - Sales in Europe, the Middle East, and Africa grew by 33.6% year-on-year to 169 million Swiss francs, representing about 23.2% of total sales [2] - The Asia-Pacific region saw a significant growth of 130.1% year-on-year, reaching 121 million Swiss francs, with a sales proportion increase of 6.3 percentage points to 16.6% [2] - China and Japan were highlighted as key markets driving strong sales growth, with On planning to exceed 100 stores in China by 2026 [2]
李宁(02331):2025稳健开局
Tianfeng Securities· 2025-05-06 12:13
李宁关注门店的运营效能,有序关闭低效的门店,使渠道布局更合理,提 升渠道整体效率。 港股公司报告 | 公司点评 李宁(02331) 证券研究报告 2025 稳健开局 公司发布 25 年第一季度运营状况 整体零售流水(不含李宁 YOUNG)同比低单位数增长,线下渠道中零售(直 营)低单位数下降,批发(特许)低单位数增长;电商增长 10%-20%低段。 中国区李宁销售点(不含李宁 YOUNG)净减少 29 个至 6088 个(零售净减 6 个,批发净减 23 个);李宁 YOUNG 销售点净减 15 个至 1453 个。 纵向深耕核心品类,横向拓展新品类 "单品牌、多品类、多渠道"的战略下,李宁正在通过核心品类的纵向深耕, 和横向灵活的新兴品类拓展,完成更多市场空间的挖掘。 品类维度,营收来源主要来自跑步、篮球、综训、羽毛球、乒乓球、运动 生活等,24 年跑步零售流水增长 25%,继续领涨。跑步、篮球、综训三大 核心品类的零售流水占比达到 64%。 产品维度,24 年李宁专业产品收入占比接近 60%,2024 年李宁鞋产品收入 同比增长 7%,鞋收入占比达到 50%。其中跑鞋核心 IP 全年量突破 1060 万 ...