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重汽与解放分差缩窄 东风返三甲 6月重卡品牌影响力出炉 | 头条
第一商用车网· 2025-07-21 06:57
Core Viewpoint - The recovery of the heavy truck market in June is attributed to the efforts of major manufacturers in communication and marketing strategies, despite a year-on-year decline in the "Heavy Truck First Influence Index" [1][4]. Group 1: Market Performance - In June 2025, the total score of the "Heavy Truck First Influence Index" for nine major brands was 2180 points, a slight increase of 1.3% month-on-month but a decrease of 4% year-on-year [1]. - The top three brands in the index were FAW Jiefang with 514 points, China National Heavy Duty Truck with 432 points, and Dongfeng Commercial Vehicle with 315 points [2][16]. Group 2: Brand Activities and Events - FAW Jiefang had significant events in June, including the delivery of 50 new energy trucks and the launch of the T-shift 12-speed AMT transmission, which is considered a benchmark in the heavy truck AMT field [9]. - China National Heavy Duty Truck launched the G7H 720 horsepower gas tractor and reported a 20.3% year-on-year increase in heavy truck sales, totaling 24,553 units in May [12][13]. - Dongfeng Commercial Vehicle signed multiple large contracts, including a strategic cooperation agreement for 50 hazardous chemical tractors and the delivery of 1,600 gas heavy trucks to the African market [15][18]. Group 3: Competitive Landscape - The competition between FAW Jiefang and China National Heavy Duty Truck is intensifying, with the gap in their influence scores narrowing [7]. - Dongfeng Commercial Vehicle's marketing activities and large orders have contributed to its strong performance in the index, showcasing its strategic initiatives [20][23].