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解放/重汽/东风稳居三甲 北奔晋级 7月重卡品牌影响力出炉 | 头条
第一商用车网· 2025-08-11 07:44
Core Viewpoint - The heavy truck market in China is showing signs of recovery despite the traditional off-season in July, driven by the "two new" policies, with the "Heavy Truck First Influence Index" reflecting a significant increase in brand influence scores compared to previous months and the same period last year [1][4]. Group 1: Heavy Truck Influence Index - In July 2025, the total score of the "Heavy Truck First Influence Index" for nine major heavy truck brands reached 2556 points, a 17.25% increase from June and a 20.34% increase year-on-year [1]. - The average weekly score for July showed a slight decline compared to the previous month, which is considered normal due to seasonal factors and extreme weather conditions [1]. Group 2: Brand Performance - The top three brands in the July "Heavy Truck First Influence Index" were: 1. FAW Jiefang with a score of 575 2. China National Heavy Duty Truck Group (CNHTC) with a score of 528 3. Dongfeng Commercial Vehicle with a score of 354 [2][16]. - FAW Jiefang announced investments totaling 498 million RMB in eight countries and reported a projected net profit of 22 million RMB for the first half of 2025 [6]. - China National Heavy Duty Truck Group achieved significant growth in all operational indicators and delivered 200 units of the V7-X new energy heavy truck in Chengdu [8]. Group 3: Industry Developments - Dongfeng Commercial Vehicle held various events, including a skills competition and a significant vehicle delivery for a coal transportation project, showcasing its commitment to quality and service [10][12]. - XCMG Automotive made strides in the new energy sector, establishing a strategic alliance for innovation in the new energy commercial vehicle industry [17]. - The heavy truck industry is expected to see renewed activity in August, as brands prepare for the peak season [20].
重汽与解放分差缩窄 东风返三甲 6月重卡品牌影响力出炉 | 头条
第一商用车网· 2025-07-21 06:57
Core Viewpoint - The recovery of the heavy truck market in June is attributed to the efforts of major manufacturers in communication and marketing strategies, despite a year-on-year decline in the "Heavy Truck First Influence Index" [1][4]. Group 1: Market Performance - In June 2025, the total score of the "Heavy Truck First Influence Index" for nine major brands was 2180 points, a slight increase of 1.3% month-on-month but a decrease of 4% year-on-year [1]. - The top three brands in the index were FAW Jiefang with 514 points, China National Heavy Duty Truck with 432 points, and Dongfeng Commercial Vehicle with 315 points [2][16]. Group 2: Brand Activities and Events - FAW Jiefang had significant events in June, including the delivery of 50 new energy trucks and the launch of the T-shift 12-speed AMT transmission, which is considered a benchmark in the heavy truck AMT field [9]. - China National Heavy Duty Truck launched the G7H 720 horsepower gas tractor and reported a 20.3% year-on-year increase in heavy truck sales, totaling 24,553 units in May [12][13]. - Dongfeng Commercial Vehicle signed multiple large contracts, including a strategic cooperation agreement for 50 hazardous chemical tractors and the delivery of 1,600 gas heavy trucks to the African market [15][18]. Group 3: Competitive Landscape - The competition between FAW Jiefang and China National Heavy Duty Truck is intensifying, with the gap in their influence scores narrowing [7]. - Dongfeng Commercial Vehicle's marketing activities and large orders have contributed to its strong performance in the index, showcasing its strategic initiatives [20][23].