Core Viewpoint - The "Heavy Truck First Influence Index" for August 2025 shows a significant decline in scores for major domestic heavy truck brands, with a total score of 1994, down 22% from July and 23.4% year-on-year, indicating a challenging market environment despite ongoing marketing efforts by brands [1][7]. Group 1: Influence Index Rankings - The top three brands in the "Heavy Truck First Influence Index" for August 2025 are: 1. FAW Jiefang with a score of 503 2. Sinotruk with a score of 395 3. Dongfeng Commercial Vehicle with a score of 252 [2][15]. - FAW Jiefang maintained a significant lead over Sinotruk, with a margin of over 100 points, reinforcing its dominant position in the market [7][12]. Group 2: Marketing Activities - Despite August being a traditionally slow sales month, heavy truck brands actively engaged in marketing activities to prepare for the upcoming peak season in September and October [4][21]. - FAW Jiefang launched several marketing events throughout August, including the unveiling of the Eagle Road high-power product and the entry of its natural gas-powered J7 model into the Peruvian market, enhancing its global presence [10][12]. Group 3: Company Developments - Sinotruk reported a 14.1% year-on-year increase in heavy truck sales, totaling 81,000 units in the first half of 2025, with a revenue of 26.16 billion yuan, reflecting steady operational performance [12]. - Dongfeng Commercial Vehicle initiated a "Happy Truck Scholarship" program to support the education of truck drivers' children, showcasing its commitment to social responsibility [14]. Group 4: Market Trends - The heavy truck market is expected to see increased marketing activity in September, potentially boosting the "Heavy Truck First Influence Index" scores as brands strive to capitalize on the traditional sales peak [21]. - The market also witnessed significant events, such as the delivery of 200 units of XCMG's supercharged heavy trucks and the production of the 10,000th heavy truck by Beiben in South Africa, highlighting ongoing developments in the industry [20].

Core Viewpoint - The heavy truck market in China is showing signs of recovery despite the traditional off-season in July, driven by the "two new" policies, with the "Heavy Truck First Influence Index" reflecting a significant increase in brand influence scores compared to previous months and the same period last year [1][4]. Group 1: Heavy Truck Influence Index - In July 2025, the total score of the "Heavy Truck First Influence Index" for nine major heavy truck brands reached 2556 points, a 17.25% increase from June and a 20.34% increase year-on-year [1]. - The average weekly score for July showed a slight decline compared to the previous month, which is considered normal due to seasonal factors and extreme weather conditions [1]. Group 2: Brand Performance - The top three brands in the July "Heavy Truck First Influence Index" were: 1. FAW Jiefang with a score of 575 2. China National Heavy Duty Truck Group (CNHTC) with a score of 528 3. Dongfeng Commercial Vehicle with a score of 354 [2][16]. - FAW Jiefang announced investments totaling 498 million RMB in eight countries and reported a projected net profit of 22 million RMB for the first half of 2025 [6]. - China National Heavy Duty Truck Group achieved significant growth in all operational indicators and delivered 200 units of the V7-X new energy heavy truck in Chengdu [8]. Group 3: Industry Developments - Dongfeng Commercial Vehicle held various events, including a skills competition and a significant vehicle delivery for a coal transportation project, showcasing its commitment to quality and service [10][12]. - XCMG Automotive made strides in the new energy sector, establishing a strategic alliance for innovation in the new energy commercial vehicle industry [17]. - The heavy truck industry is expected to see renewed activity in August, as brands prepare for the peak season [20].

Core Viewpoint - The recovery of the heavy truck market in June is attributed to the efforts of major manufacturers in communication and marketing strategies, despite a year-on-year decline in the "Heavy Truck First Influence Index" [1][4]. Group 1: Market Performance - In June 2025, the total score of the "Heavy Truck First Influence Index" for nine major brands was 2180 points, a slight increase of 1.3% month-on-month but a decrease of 4% year-on-year [1]. - The top three brands in the index were FAW Jiefang with 514 points, China National Heavy Duty Truck with 432 points, and Dongfeng Commercial Vehicle with 315 points [2][16]. Group 2: Brand Activities and Events - FAW Jiefang had significant events in June, including the delivery of 50 new energy trucks and the launch of the T-shift 12-speed AMT transmission, which is considered a benchmark in the heavy truck AMT field [9]. - China National Heavy Duty Truck launched the G7H 720 horsepower gas tractor and reported a 20.3% year-on-year increase in heavy truck sales, totaling 24,553 units in May [12][13]. - Dongfeng Commercial Vehicle signed multiple large contracts, including a strategic cooperation agreement for 50 hazardous chemical tractors and the delivery of 1,600 gas heavy trucks to the African market [15][18]. Group 3: Competitive Landscape - The competition between FAW Jiefang and China National Heavy Duty Truck is intensifying, with the gap in their influence scores narrowing [7]. - Dongfeng Commercial Vehicle's marketing activities and large orders have contributed to its strong performance in the index, showcasing its strategic initiatives [20][23].