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2025年茅台文旅年中市场工作会暨乙巳年中秋礼盒发布会在贵阳举行
Sou Hu Cai Jing· 2025-09-04 10:54
Core Insights - The 2025 Moutai Cultural Tourism Mid-Year Market Conference and Mid-Autumn Gift Box Launch was held in Guiyang, focusing on the theme "Mutual Assistance and Comprehensive Improvement" [1] - Moutai Cultural Tourism Company has made significant progress in product innovation, cultural dissemination, and business integration in recent years [3] - The conference included discussions on strategic planning and collaboration opportunities, with participants expressing confidence in the company's future development [7] Product Launch - The company launched the "Yisi Year Mid-Autumn Gift Box," which creatively combines Moutai's cultural heritage with the festive atmosphere of the Mid-Autumn Festival [8] - The gift box features a tea set that symbolizes reunion and is designed to reflect traditional Chinese culture, enhancing the festive experience [10] - The tea set includes elements like the "full moon" design and exquisite osmanthus patterns, conveying auspicious wishes for the Mid-Autumn Festival [12] Market Strategy - The event showcased product creativity and market policy insights, emphasizing the quality and sophistication of Moutai Cultural Tourism products [15] - The gift box also includes a 200ml bottle of Moutai liquor, enhancing its value for collectors and connoisseurs while catering to festive drinking needs [16] - A signing ceremony was held to formalize partnerships with distributors and suppliers, marking a new phase in collaborative efforts for cultural products [19] Future Outlook - Moutai Cultural Tourism aims to leverage its cultural business as a key driver for high-quality development, focusing on innovative strategies and practical measures to overcome challenges [21] - The company plans to work closely with distributors and suppliers to transition from quantitative growth to qualitative leaps in its cultural tourism initiatives [21]