Core Insights - The 2025 Moutai Cultural Tourism Mid-Year Market Conference and Mid-Autumn Gift Box Launch was held in Guiyang, focusing on the theme "Mutual Assistance and Comprehensive Improvement" [1] - Moutai Cultural Tourism Company has made significant progress in product innovation, cultural dissemination, and business integration in recent years [3] - The conference included discussions on strategic planning and collaboration opportunities, with participants expressing confidence in the company's future development [7] Product Launch - The company launched the "Yisi Year Mid-Autumn Gift Box," which creatively combines Moutai's cultural heritage with the festive atmosphere of the Mid-Autumn Festival [8] - The gift box features a tea set that symbolizes reunion and is designed to reflect traditional Chinese culture, enhancing the festive experience [10] - The tea set includes elements like the "full moon" design and exquisite osmanthus patterns, conveying auspicious wishes for the Mid-Autumn Festival [12] Market Strategy - The event showcased product creativity and market policy insights, emphasizing the quality and sophistication of Moutai Cultural Tourism products [15] - The gift box also includes a 200ml bottle of Moutai liquor, enhancing its value for collectors and connoisseurs while catering to festive drinking needs [16] - A signing ceremony was held to formalize partnerships with distributors and suppliers, marking a new phase in collaborative efforts for cultural products [19] Future Outlook - Moutai Cultural Tourism aims to leverage its cultural business as a key driver for high-quality development, focusing on innovative strategies and practical measures to overcome challenges [21] - The company plans to work closely with distributors and suppliers to transition from quantitative growth to qualitative leaps in its cultural tourism initiatives [21]

Core Viewpoint - The event titled "Aromatic Years" showcased the cultural dialogue between Moutai and the Qing San Confucians, emphasizing the integration of wine and culture in Jinan, a historical city in China [1] Group 1: Event Overview - The event took place on August 27, 2025, in Jinan, gathering guests from Guizhou and Shandong provinces to celebrate Moutai culture and its connection to local traditions [1] - The event featured a custom sand painting performance that creatively combined Moutai culture, Shatan culture, and sand art, highlighting the beauty of cultural integration [12] Group 2: Cultural Significance - Li Famo, a prominent poet, praised the event, stating that both poetry and wine are products of time and space, representing the rich cultural heritage of Guizhou and Shatan [5][6] - The event included a forum where experts discussed the corporate values of Moutai and the spirit of Shatan culture, exploring the paths of cultural inheritance and innovation in contemporary society [14] Group 3: Artistic Contributions - The evening featured performances that blended ancient and modern elements, showcasing the intersection of Moutai culture and Confucian ideals, creating an immersive cultural experience for attendees [18] - Calligraphy works were exchanged during the event, symbolizing the values of Moutai and its commitment to moral integrity and responsibility [16] Group 4: Strategic Focus - Moutai aims to transition from merely selling products to offering a lifestyle experience, focusing on deepening consumer engagement through cultural and artistic initiatives [20] - The company is committed to enhancing its service offerings by creating a multi-dimensional experience that resonates with consumers on various levels, from product experience to cultural resonance [20]

Core Points - The event "Guizhou Moutai 2025 Zhejiang Moutai Friends Carnival" was held in Wuzhen, focusing on the theme of gratitude and high-quality collaboration among Moutai enthusiasts [1][21] - The carnival showcased the integration of Moutai's traditional culture with future technology, emphasizing the brand's commitment to quality and cultural heritage [1][19] Group 1: Event Overview - The carnival featured various activities that combined Moutai culture with the historical ambiance of Wuzhen, creating a unique experience for attendees [19][21] - Key figures from Moutai Group, including high-ranking officials and representatives, participated in the event, highlighting the importance of community and gratitude towards Moutai enthusiasts [3][5] Group 2: Cultural Engagement - The event included a video segment titled "Moutai People Have Something to Say," where representatives from different departments shared their dedication to quality and craftsmanship [8][10] - Attendees shared personal stories about their connections to Moutai, reflecting a deep appreciation for the brand's traditional craftsmanship and quality [10][19] Group 3: Activities and Performances - A series of interactive activities, such as the "Golden Garden" challenge, allowed participants to engage with Moutai culture in a fun and immersive way [14][19] - Performances during the event included a mix of traditional and modern elements, showcasing Moutai's cultural depth and its embrace of technology [16][17] Group 4: Future Outlook - The event concluded with a torch relay ceremony, symbolizing the spirit of Moutai and the continuation of its cultural journey, with the next carnival planned for Jiangsu [21][23] - Moutai aims to strengthen its community of enthusiasts through various events, positioning itself as a leader in the traditional liquor industry while embracing modernity [23]

Core Points - The 2025 Moutai Friends Carnival was held on May 20, gathering nearly 500 Moutai enthusiasts from around the world to celebrate friendship and the Moutai brand [1][18] - Moutai Group's leadership expressed gratitude towards Moutai friends for their support and commitment to quality and cultural exchange [9][11] - The event featured various activities, including immersive experiences in Moutai's production process and a music festival, highlighting the brand's cultural significance [30][31] Group 1 - The carnival emphasized the theme of gratitude and connection, with Moutai leaders welcoming attendees warmly [5][7] - Moutai's commitment to quality was reiterated, with promises to uphold traditional craftsmanship and enhance consumer service [11][13] - Attendees shared personal stories about their connection to Moutai, showcasing the brand's role in cultural exchange and friendship [15][17] Group 2 - The event included hands-on experiences in Moutai's production facilities, allowing participants to appreciate the craftsmanship behind the brand [22][24] - A variety of cultural activities, including a food market and traditional performances, were organized to enhance the festive atmosphere [26][30] - The carnival serves as a platform for Moutai enthusiasts to strengthen bonds and promote the brand's cultural narrative [33][35]