Core Insights - Jomoo has been recognized by iResearch for its "world's first intelligent toilet full waterway sterilization technology," highlighting its innovative and leading position in the smart toilet industry [1][4]. Industry Pain Points - With the rapid adoption of smart toilets, user concerns about water hygiene and safety have increased. The industry has traditionally focused on surface cleanliness and localized sanitation, neglecting the potential bacterial growth and secondary contamination risks within the entire waterway system [4][5]. Technological Paradigm Shift - Jomoo's full waterway sterilization technology encompasses multiple protective measures, achieving a sterilization rate of 99.99%. This includes source filtration, UV sterilization of water, and self-cleaning nozzles, ensuring that every drop of water in contact with the skin is clean [5][6]. Product Implementation - The technological advancements have been integrated into Jomoo's mass-produced models, such as the X70 and X90 smart toilets. These products feature pre-treatment of incoming water, high-efficiency UV sterilization, and a complete hygiene loop from water source to flushing endpoint, providing users with a worry-free waterway hygiene experience [6][4].

编者按：娱乐化，是品牌的"放大器";内容化，是品牌的"沉淀器";高端化，是品牌的"导航仪"。 作者|高端品牌实验室 研究员 段传敏 娱乐化破圈：科技卫浴品牌唱响敦煌 敦煌，这个曾经贫瘠荒漠、人迹罕至之地，千年来的沉淀让它成为中西历史文化胜地，更成为国人心中 的流行文化坐标。 当2025年的国庆节与中秋节相会于此，潮水般的游客从四面八方涌来，举目望去"西出阳关"全是人，鸣 沙山竟然"人比沙子多"。尤其是10月6日中秋之夜，一场名为"九牧全球音乐季"的活动在鸣沙山月牙泉 畔吸引了超五万人。 想想这一场景就是极致的中国浪漫：千里沙丘仰望万里星空，皎洁圆月独钟月牙泉畔，数万游客唱响西 北旷野，天籁风声音效伴奏…… 对于这场活动的总冠名九牧而言，这绝非一场普通的音乐节，而是关乎自身品牌建设的创新试验。在这 场被媒体称为"最具现象级、最具正能量、最具文化跨界影响力"的全球演唱盛会中，九牧巧妙地将其产 品、场景与娱乐内容深度融合：在知名歌手莫文蔚的歌声中，在无人机绘出的"九牧小牧"光影秀里，九 牧这家卫浴企业，完成了一次极具象征意义的品牌嬗变——它在"售卖科技"的同时也开始"制造流行"。 在这场现象级的盛会中，九牧将其产品 ...