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八年筑基,中国微生态护肤再迎“高光时刻”
FBeauty未来迹· 2025-08-16 09:04
Core Viewpoint - The article discusses the evolution and achievements of the Chinese skincare brand, Ai Er Bo Shi, particularly in the field of microbiome science in skincare, emphasizing its journey from research to consumer products and its role in establishing a scientific and cultural identity for Chinese brands on the global stage [3][4][6]. Group 1: Research and Development - Since 2020, Ai Er Bo Shi has held an annual "Skin Microecology Conference," which has become a significant platform for research, academic exchange, and industry transformation, witnessing the brand's growth and expanding the industry's perspective [6]. - The brand has developed the first Chinese skin microbiome scientific skincare platform and established a database correlating skin microbiota with physiological parameters, marking a shift from theoretical discussions to applied research and industry connections [6][12]. - The "287 Barrier Bacteria" was identified as a key strain with significant repair functions, representing a critical step in China's foundational research on skin microbiomes [14][15]. Group 2: Product Innovation - Ai Er Bo Shi successfully applied the "287 Barrier Technology" in its new product line, which includes water, lotion, cream, and masks, demonstrating significant repair effects validated by user testing [16][19]. - The products utilize a combination of advanced ingredients and technologies to provide a comprehensive skin barrier repair solution, translating scientific mechanisms into tangible consumer experiences [19][21]. Group 3: Brand Evolution and Strategy - The brand announced a comprehensive renewal, entering the "Scientific Guardian, Renewed Life" 3.0 era, which emphasizes a holistic upgrade in visual aesthetics, user experience, and social responsibility [22][26]. - The renewal process involved deep consumer engagement to enhance product functionality and design, reflecting a commitment to user-centric innovation [25][26]. - Ai Er Bo Shi aims to position itself not only as an innovator in microbiome skincare but also as a socially responsible technology brand, integrating scientific research with cultural values and community engagement [26].