Core Insights - The article emphasizes the importance of understanding consumer needs to achieve "real growth" in the infant and maternal industry, as discussed by the CEO of Mead Johnson China, Xiao Jingjing, at the Fortune Global 500 Summit [1][3]. Group 1: Industry Challenges and Opportunities - The global economy is facing multiple transformative forces, including the rise of artificial intelligence and an aging population, which pose challenges such as fluctuating birth rates and rational consumer behavior in the maternal and infant industry [3]. - Mead Johnson's philosophy is centered around providing the best start for babies, aligning with mothers' enduring wishes, and driving product innovation through scientific evidence [3][4]. Group 2: Scientific Research and Product Innovation - Mead Johnson has a long history of scientific research, having accumulated over 1,080 global patents and more than 100 scientific research outcomes, which have been cited over 9,200 times in the industry [4]. - The company has pioneered the exploration of Milk Fat Globule Membrane (MFGM), a key component in breast milk, which contains over 1,000 nutrients and plays a significant role in infant immune development and cognitive growth [6]. - Recent studies published in top academic journals have confirmed the positive effects of MFGM on cognitive development in infants, demonstrating its importance in enhancing brain structure and function [7]. Group 3: Product Development and Market Strategy - Mead Johnson has developed a comprehensive nutritional solution for all life stages, addressing market challenges posed by demographic changes, with products targeting both infants and older adults [8]. - The company has strengthened its brand trust through various initiatives, including collaborations with health associations and engaging in educational outreach to alleviate parenting anxiety [10].