Core Viewpoint - The article highlights the deceptive practices in live-streaming sales, where merchants sell second-hand clothing disguised as "new samples" or "brand excess inventory," often with poor quality and unclear origins [1][2][5]. Group 1: Deceptive Practices - Many live-streaming channels claim to sell "new sample clothes" or "brand excess inventory," but they are actually selling low-priced second-hand clothing [2][5]. - Merchants use terms like "micro-dirt" and "micro-flaw" to market these items without disclosing their second-hand nature, misleading consumers [5][6]. - The clothing sold often comes from old clothing recycling bins, with some items showing clear signs of wear and tear [2][4]. Group 2: Supply Chain Insights - Old clothing recycling companies are significant suppliers for live-streaming merchants, with some companies selling dozens of tons of recycled clothing daily [4][6]. - The clothing is often not cleaned or sanitized before being sold, maximizing profit margins for the sellers [4][6]. - Merchants frequently source clothing from various origins, including recycling centers and even garbage stations, packaging them as high-quality products [6][7]. Group 3: Market Dynamics - The article notes that the market for recycled clothing is thriving, with significant demand from live-streaming platforms, leading to a lucrative business model for sellers [4][7]. - Merchants often disguise second-hand items as new by using new tags and packaging, making it difficult for consumers to discern the true nature of the products [7][8]. - The practice of refurbishing second-hand clothing to sell as new is widespread, with many sellers relying on this strategy to maximize profits [7][8].

Core Viewpoint - The article highlights the deceptive practices of certain live-streaming sellers who market second-hand clothing as "new samples" or "brand excess inventory," often selling low-quality items with undisclosed origins and unfair return policies [1][2][4]. Group 1: Consumer Complaints - Consumers have reported that some live-streaming channels claiming to sell "new sample clothes" or "brand excess inventory" are actually selling second-hand clothing at very low prices [2][4]. - A specific example includes a purchase from a live-streaming channel where three items were bought for only 6 yuan, which upon closer inspection were clearly used second-hand clothes [2][4]. Group 2: Supply Chain and Sourcing - The investigation revealed that many of these live-streamed items come from old clothing recycling bins, with tracking devices showing that these items are sent to sorting warehouses [4][6]. - The sorting warehouses are known to handle large volumes of second-hand clothing, with some companies reporting daily sales of dozens of tons to live-streaming sellers [8][10]. Group 3: Sales Practices - Live-streaming sellers often use terms like "slightly dirty" or "slightly flawed" to market these second-hand items without disclosing their true nature [14][16]. - Many sellers avoid mentioning the second-hand status of the clothing, instead labeling them as "high cost-performance" items to attract consumers [14][16]. Group 4: Quality Control and Processing - The article notes that many second-hand items are not cleaned or sanitized before being sold, with sellers claiming that visible mold or stains are normal [14][16]. - Some businesses engage in refurbishing second-hand clothing, adding new tags to disguise them as new products, which allows them to sell at higher prices [17][20]. Group 5: Market Dynamics - The live-streaming market for second-hand clothing is lucrative, with some sellers reporting daily revenues of several tens of thousands of yuan [22]. - The article indicates that the practice of selling refurbished second-hand clothing as new is widespread, with many sellers relying on this strategy to maximize profits [22].

Core Viewpoint - The article highlights the deceptive practices of certain live-streaming sellers who market second-hand clothing as "new samples" or "brand excess inventory," often using misleading terms like "slightly dirty" or "slightly flawed" to attract consumers while concealing the true nature of the products [1][3][12]. Group 1: Deceptive Practices - Many live-streaming channels claim to sell "new sample clothes" or "brand excess inventory," but they are actually selling second-hand clothing sourced from recycling bins [3][12]. - Consumers have reported receiving items that show clear signs of previous use, such as stains and wear, contradicting the sellers' claims of selling new or high-quality products [3][12]. - Sellers prepare for consumer inquiries by using vague language and avoiding any mention of the second-hand nature of the clothing [5][12]. Group 2: Sourcing and Supply Chain - The investigation revealed that many of these second-hand clothes come from recycling bins, with tracking devices showing that items were sent to sorting warehouses over 60 kilometers away [5][6]. - Old clothing recycling companies report high demand from live-streaming sellers, with some companies selling dozens of tons of second-hand clothing daily [9][11]. - The clothing sold in live-streams is often not cleaned or sanitized before being resold, maximizing profit margins for sellers [12][13]. Group 3: Market Dynamics - The article notes that the practice of selling refurbished second-hand clothing as new is widespread, with sellers often using new tags to mislead consumers [13][18]. - Live-streaming sellers are able to sell refurbished items at a higher profit by marketing them as "factory excess" or "samples," avoiding any mention of their second-hand status [18][21]. - The article indicates that the live-streaming industry is lucrative, with some sellers reporting daily revenues of several tens of thousands of yuan [21].