Core Viewpoint - The article highlights the deceptive practices of certain live-streaming sellers who market second-hand clothing as "new samples" or "brand excess inventory," often using misleading terms like "slightly dirty" or "slightly flawed" to attract consumers while concealing the true nature of the products [1][3][12]. Group 1: Deceptive Practices - Many live-streaming channels claim to sell "new sample clothes" or "brand excess inventory," but they are actually selling second-hand clothing sourced from recycling bins [3][12]. - Consumers have reported receiving items that show clear signs of previous use, such as stains and wear, contradicting the sellers' claims of selling new or high-quality products [3][12]. - Sellers prepare for consumer inquiries by using vague language and avoiding any mention of the second-hand nature of the clothing [5][12]. Group 2: Sourcing and Supply Chain - The investigation revealed that many of these second-hand clothes come from recycling bins, with tracking devices showing that items were sent to sorting warehouses over 60 kilometers away [5][6]. - Old clothing recycling companies report high demand from live-streaming sellers, with some companies selling dozens of tons of second-hand clothing daily [9][11]. - The clothing sold in live-streams is often not cleaned or sanitized before being resold, maximizing profit margins for sellers [12][13]. Group 3: Market Dynamics - The article notes that the practice of selling refurbished second-hand clothing as new is widespread, with sellers often using new tags to mislead consumers [13][18]. - Live-streaming sellers are able to sell refurbished items at a higher profit by marketing them as "factory excess" or "samples," avoiding any mention of their second-hand status [18][21]. - The article indicates that the live-streaming industry is lucrative, with some sellers reporting daily revenues of several tens of thousands of yuan [21].

Core Viewpoint - Recent consumer complaints highlight that some live-streaming sales platforms, which promote "brand surplus" and "unique samples," are secretly selling low-quality, misrepresented products with unclear origins and unfair return policies [1] Group 1: Industry Practices - Many live-streaming merchants are selling second-hand clothing under the guise of "new" items, often using terms like "micro-dirt" and "micro-flaw" to attract consumers [27][32] - The practice of selling refurbished second-hand clothing as "surplus" or "sample" items is widespread, with merchants emphasizing the appearance of newness through new tags and packaging [22][23] - A significant portion of the clothing sold in these live-streams comes from old clothing recycling facilities, with some merchants admitting to sourcing from various origins, including garbage dumps [27][30] Group 2: Consumer Deception - Merchants in the live-streaming industry are trained to avoid mentioning the second-hand nature of the clothing, instead using marketing language to create a perception of high quality [28][32] - Reports indicate that many live-streaming platforms are selling items that have visible signs of wear, such as stains and damages, while still marketing them as new [33] - The average daily sales volume for some second-hand clothing recycling companies can reach several tons, indicating a high demand for these products in the live-streaming market [30]

Core Viewpoint - The article highlights the deceptive practices of live-streaming sellers who market second-hand clothing as "new samples" or "brand excess inventory," often selling low-quality items with undisclosed origins and misleading terms like "default as defective, no returns or exchanges" [1][3][22] Group 1: Deceptive Practices - Many live-streaming sellers claim to sell "new sample clothes" or "brand excess inventory," but are actually selling second-hand clothing at very low prices [3][22] - Sellers use phrases like "slightly dirty" or "slightly flawed" to mislead consumers about the true nature of the products, avoiding any mention of their second-hand status [5][22] - Investigations revealed that items sold as "samples" often show clear signs of previous use, including stains and wear [6][19] Group 2: Supply Chain and Sourcing - Old clothing is sourced from recycling bins, with some sellers admitting to obtaining items from garbage stations, packaging them as high-quality products for profit [9][22] - The demand for second-hand clothing in live-streaming sales is high, with some recycling companies reporting daily sales of dozens of tons of old clothing [12][14] - Live-streaming sellers often purchase these items in bulk from recycling facilities, emphasizing the need to avoid mentioning their second-hand nature to maximize sales [19][41] Group 3: Renovation and Reselling - Some second-hand clothing is refurbished and sold as new, with sellers using new tags to disguise the items' true origins [24][35] - A significant portion of the clothing sold in live-streams is actually refurbished second-hand items, which are marketed as "factory excess" or "samples" to attract buyers [35][41] - The refurbishment process is sophisticated enough that it is difficult for consumers to identify the items as second-hand, allowing sellers to charge higher prices [33][38]

Core Viewpoint - The article highlights the deceptive practices of certain live-streaming sellers who market second-hand clothing as "new samples" or "brand excess inventory," often using misleading terms like "slightly dirty" or "slightly flawed" to attract consumers while concealing the true nature of the products [1][3][24]. Group 1: Deceptive Practices - Many live-streaming sellers claim to sell "new sample clothes" or "brand excess inventory," but they are actually selling second-hand clothing at very low prices [3][24]. - Sellers prepare for consumer inquiries by using phrases like "slightly dirty" or "slightly flawed," avoiding any mention of the second-hand nature of the items [5][24]. - A journalist purchased items labeled as "sample inventory" and found them to be clearly used, with visible stains and defects [6][24]. Group 2: Source of Second-Hand Clothing - Investigations revealed that many of these items come from old clothing recycling bins, with some being sourced from garbage stations [11][24]. - Old clothing recycling companies report high demand from live-streaming sellers, with some companies selling dozens of tons of second-hand clothing daily [14][16]. - The clothing is often not cleaned or sanitized before being sold, maximizing profit margins for sellers [23][24]. Group 3: Misleading Marketing Strategies - Sellers often disguise second-hand clothing as new by using new tags and marketing them as "factory excess" or "samples," which allows them to charge higher prices [26][37]. - The article notes that many sellers do not disclose the second-hand status of the clothing, which significantly impacts consumer purchasing behavior [43]. - The practice of refurbishing second-hand clothing to make it appear new is widespread, with sellers relying on clever marketing to sell these items as high-quality products [26][39].