Core Viewpoint - The article emphasizes that new consumption, particularly in the second-hand market, is becoming a significant trend in 2025, driven by policy support, changing consumer behavior, and the growth of second-hand e-commerce platforms like Wanwu Xingsheng (Ai Huishou) [1][3][16]. Group 1: Market Trends - The new consumption wave is characterized by the rise of "self-indulgent consumption" and circular economy practices among Generation Z [1][4]. - Wanwu Xingsheng reported a total revenue of 4.65 billion yuan in Q1 2025, a year-on-year increase of 27.5%, surpassing revenue guidance [1][3]. - The overall retail sales in China grew by 4.6% year-on-year, while Wanwu Xingsheng outperformed this with a consistent growth rate of over 20% for eleven consecutive quarters [3][5]. Group 2: Consumer Behavior - Young consumers are increasingly embracing second-hand products, reflecting a shift towards a "refined self-indulgence" consumption logic [4][5]. - The demand for high-quality living at affordable prices is driving consumers to engage in second-hand transactions, balancing quality and economic pressures [5][15]. - The second-hand market is expected to grow significantly, with estimates suggesting that the domestic idle trading market will exceed 3 trillion yuan by 2025 [3][4]. Group 3: Industry Infrastructure - The second-hand e-commerce sector is evolving into a key infrastructure for new consumption, with platforms like Wanwu Xingsheng expanding their service offerings and enhancing consumer trust through offline stores [7][13]. - Wanwu Xingsheng's offline store count reached 1,886 by the end of Q1, covering 283 cities, indicating a robust expansion of its delivery capabilities [13][15]. - The integration of online and offline services is enhancing consumer experience and trust in second-hand products, leading to increased sales and profitability [15][19]. Group 4: Future Outlook - The circular economy is positioned as a new growth engine, with government policies increasingly supporting recycling and second-hand markets [16][18]. - The collaboration between circular economy enterprises and traditional retail is expected to drive further innovation and consumer engagement [16][19]. - The article predicts that the circular economy will continue to grow, driven by changing consumer preferences and the need for sustainable practices [19][21].