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万字深度专访许纪霖(下):“新情感经济时代”已经降临?
Jing Ji Guan Cha Bao· 2025-10-27 06:28
Core Insights - The younger generation is constructing a new spiritual world on an emotional level, moving away from the lofty ideals of previous generations and building their own "abstract world" within a digital and communal context [2][5][6] - "Molecular communities" have emerged, characterized by small yet cohesive groups that foster emotional connections and a new type of "emotional economy" centered around shared experiences [2][12] - The phenomenon of emotional expression and community building is reshaping how individuals find meaning and belonging, indicating the arrival of a "new emotional economy era" [2][8][12] Emotional Economy and Community - The younger generation engages in activities like concerts and fan culture, which serve as emotional outlets and create a sense of being seen and shared experiences [2][10] - These activities are not merely escapism; they provide a space for emotional connection and community, contrasting with the isolation often felt in daily life [9][12] - The rise of "2.5D" spaces, where virtual and real-life interactions blend, highlights the need for communal experiences that affirm identity and belonging [10][11] Cultural Shifts and Ideological Changes - The shift from grand narratives to personal, relatable experiences reflects a broader cultural change, where young people prioritize concrete, everyday realities over abstract ideals [5][6] - The concept of "playing with abstraction" signifies a departure from traditional belief systems, leading to the creation of a "godless transcendent world" that is unique to the younger generation [6][7] - Shanghai's cultural landscape, characterized by its openness to new ideas and practices, has become a hub for this new generation's cultural expressions, particularly in the realm of "2D" and "2.5D" cultures [20][21][23] Challenges and Future Directions - Despite the emotional connections formed in these communities, there is a concern that they may not translate into meaningful engagement with the real world, leading to a cycle of escapism [2][9][33] - The challenge lies in whether these "molecular communities" can evolve into a cohesive cultural collective that integrates into broader societal structures [19][26] - The potential for new cultural expressions and narratives that resonate with the younger generation's experiences remains an open question, as they navigate their identities in a rapidly changing world [34][35][36]
B站大本营出手!上海杨浦设立互联网内容创作投资基金
Xin Lang Cai Jing· 2025-07-15 12:54
Core Viewpoint - The Yangpu District in Shanghai is set to launch a support policy aimed at establishing a hub for high-quality internet content creation, focusing on micro-short dramas, anime, gaming, online literature, and live streaming [1][2]. Group 1: Policy Initiatives - The support policy will include the establishment of an internet content creation investment fund and a quality content creation fund in collaboration with the Shanghai University Student Technology Entrepreneurship Foundation to support seed-stage enterprises [2]. - The policy outlines financial incentives, including full rent exemption for the first year and reduced rates for the second and third years for startups in the "V聚场" incubator [2]. - The "V聚场" is designed as a multifunctional space for online entertainment, equipped with shared facilities like professional studios and has already attracted notable content creators [2]. Group 2: Industry Impact - Bilibili (B站) plans to provide cash rewards and additional support for quality content creators, enhancing the creative ecosystem in response to the new policies [3]. - The policies are seen as a significant empowerment for content creators, reflecting Shanghai's commitment to fostering a global and pragmatic environment for creative industries [3]. - The Yangpu District aims to leverage its resources in "university + large enterprises" and "digital economy + technological innovation" to attract skilled content creators and institutions [3][4].