Core Insights - The market size of the millet economy in China is expected to exceed 200 billion yuan by 2025, driven by the expansion of millet concepts and consumer demand for spiritual consumption [1] - The broader pan-2D and related market is projected to reach 652.1 billion yuan by 2025 and 834.4 billion yuan by 2029 [1] - Guangzhou and Shenzhen are emerging as key players in the 2D economy, showcasing significant growth and development [1][2] Market Overview - In the first half of 2025, Guangzhou's total retail sales of consumer goods reached 561.12 billion yuan, while Shenzhen's reached 494.87 billion yuan, ranking fifth and sixth nationally [2] - The high proportion of young population in both cities contributes to a strong acceptance of new cultural trends, particularly in the 2D culture [2] Social Media Engagement - As of August 25, 2025, the topic related to "eating millet" in Guangzhou had a total view count of 55.268 million, while Shenzhen had 36.312 million views, ranking second and sixth among major cities in China [2][3] Retail Landscape - Guangzhou has 184 millet stores, and Shenzhen has 145, making them the fifth and sixth cities in terms of millet store distribution in China [4][5] - The concentration of millet stores enhances the shopping experience for 2D enthusiasts and stimulates market activity [4] Commercial Developments in Guangzhou - Key commercial areas in Guangzhou include the Beijing Road, Tianhe Road, and Zhongshan Third Road, with significant foot traffic and a variety of 2D-related businesses [6][11] - The "Anime Star City" in Guangzhou reported an average occupancy rate of 99.8% and generated revenue of approximately 37.23 million yuan in the first half of 2025 [8][9] Commercial Developments in Shenzhen - Shenzhen's 2D economy is less concentrated compared to Guangzhou, with notable areas including BigCity, C Future City, and various shopping centers [16][17] - The BigCity dimension town hosted an event that attracted nearly 150,000 participants, showcasing the potential for large-scale 2D events [18] Event and Activity Highlights - Various shopping centers in both cities regularly host IP-themed events and pop-up activities, enhancing consumer engagement and driving foot traffic [10][14][24] - The Tianhe Road commercial area in Guangzhou recorded nearly 300 million visitors in the first half of the year, indicating strong consumer interest in 2D-related activities [11]

Core Insights - The market size of the millet economy in China is expected to exceed 200 billion yuan by 2025, driven by the expansion of millet concepts and product categories, as well as the increasing consumer demand for spiritual consumption [1] - The broader pan-2D and peripheral market is projected to reach 652.1 billion yuan by 2025 and 834.4 billion yuan by 2029 [1] - Guangzhou and Shenzhen are emerging as key players in the 2D economy, showcasing robust development and consumer engagement [2][3] Market Overview - The millet economy is gaining traction in various cities, with a focus on social media engagement, the number of millet stores, and brand positioning [1] - Guangzhou's retail sales reached 561.1 billion yuan in the first half of 2025, while Shenzhen's reached 494.9 billion yuan, ranking fifth and sixth nationally [2] - The high proportion of young consumers in both cities contributes to a strong acceptance of new cultural trends, particularly in the 2D sector [2] Consumer Engagement - As of August 25, 2025, the topic of "eating millet" in Guangzhou garnered 55.3 million views, while Shenzhen's related topics reached 36.3 million views, indicating strong regional interest [3] - The density of millet stores in Guangzhou (184) and Shenzhen (145) positions them among the top cities in China for millet store distribution [5][7] Commercial Landscape - Guangzhou's 2D commercial landscape is concentrated along the subway Line 1, with key areas including Beijing Road, Tianhe Road, and Zhongshan Third Road [8] - The Beijing Road business district, a historical commercial hub, recorded a foot traffic of 134 million in 2024, with significant contributions from the 2D economy [10] - The Tianhe Road business district is a major shopping area with nearly 300 million visitors in the first half of 2025, hosting various 2D-related events and activities [16] Key Players and Developments - The "Anime Star City" in Guangzhou features over 50 2D-related stores and has a high occupancy rate of 99.8%, generating revenue of approximately 37.2 million yuan in the first half of 2025 [10][11] - The "Big City" in Shenzhen is recognized as a leading 2D destination, attracting up to 56,000 visitors in a single day [21] - Various commercial complexes in Shenzhen, such as C Future City and Happy Coast, are actively hosting 2D events and introducing new brands to enhance consumer engagement [27][30]