新华社北京11月24日电 题："00"后为啥又开始爱逛街了？ 新华社"新华视点"记者王雨萧、李晓婷、张斌 不少人注意到，有着"互联网原住民"之称的"00后"，近来有一部分人开始从线上消费转战线下逛街了。 "二次元街区"成为城市新地标，IP联名快闪活动人气火爆，商场变身融合社交、文化、购物的生活"体验场"……"新华视点"记者走访发现， 多地商场正通过焕新改造吸引年轻客群，寻求突围。 中国百货商业协会调查显示，2024年，66%的受访企业表示调改升级事件同比增多。什么样的"爆改"，能真正赢得消费者青睐？ 传统商场变得时尚、轻盈 冬日的北京寒风凛冽，王府井喜悦购物中心里却是人气爆满的火热景象：1万多平方米的"二次元主题街区"人头攒动，不少商店门前排起长 队，年轻人兴奋地抽取盲盒、交换"谷子"。 王府井喜悦购物中心里，年轻人在二次元商店排队购买商品。（受访者供图） 由"北京新燕莎金街购物中心"升级改造而来，王府井喜悦购物中心自2023年底亮相以来，迅速成为"Z世代"消费者追逐的潮流新地标。"喜悦 的二次元商店特别集中，我和朋友几乎每周末都来买IP周边。""00后"女生齐玥含说。 "我们引入国潮文化、二次元、独立主理人 ...

Core Insights - Xu Jia Hui remains a leading commercial hub in Shanghai, maintaining high local resident traffic and vibrant consumer activity despite intense competition from newer shopping districts [1][2][3] Transportation and Accessibility - The opening of new train lines has significantly increased foot traffic to Xu Jia Hui, making it a key transit point for residents from surrounding areas [2][3] - The commercial area benefits from a well-planned transportation network, including three subway lines and over 20 bus routes, enhancing accessibility to major shopping centers [3] - The introduction of U-shaped elevated walkways has improved the shopping experience by encouraging foot traffic and providing scenic views, thus increasing consumer dwell time [4] Competitive Landscape - Xu Jia Hui's commercial ecosystem features a diverse range of shopping options, including luxury brands and local favorites, which helps avoid direct competition among stores [6][8] - The area has successfully created a "differentiated positioning" strategy, allowing various shopping venues to cater to distinct consumer segments without overlapping [18] Consumer Behavior and Trends - The popularity of specific stores, such as Oriental Plaza for quality gifts and Meiluo City for youth culture, highlights the area's ability to attract diverse consumer demographics [7][9] - The integration of cultural elements, such as themed shopping streets and entertainment venues, has made Xu Jia Hui a favored destination for younger consumers [10][11] Innovation and Adaptation - Continuous updates and renovations in shopping centers, such as Meiluo City, demonstrate a proactive approach to meet evolving consumer preferences and maintain relevance in the market [13][14] - The introduction of new concepts, such as rooftop sports facilities and themed events, reflects a commitment to innovation and enhancing the shopping experience [11][12] Community and Local Integration - The presence of long-standing local shops alongside major commercial entities fosters a sense of community and meets everyday consumer needs, contributing to the area's overall appeal [17][18] - Collaborative efforts among various stakeholders, including local government and business operators, have created a harmonious commercial environment that resonates with residents and visitors alike [18]

Core Insights - The Z generation is becoming the main consumer force in China, leading to explosive growth in the ACG (Anime, Comic, and Game) and trendy toy economy, with the number of pan-ACG users expected to reach 503 million by 2024, transitioning from subculture to mainstream culture [1][4] Group 1: Market Dynamics - The Hangzhou West Lake shopping district has seen a significant rise in ACG-related businesses, with 137 pan-ACG brands present, resulting in a dimension concentration of 17.6%, surpassing traditional shopping areas and approaching levels seen in first-tier cities like Beijing and Shanghai [3][9] - The shopping district attracts an average of 1.94 million visitors daily, with 40.81% being from outside the area, and 44.5% of visitors aged 19-29, indicating a strong presence of the Z generation [4][8] Group 2: Government and Industry Support - Hangzhou's ACG development can be traced back to 2005, with the city aiming to become an "ACG capital" and hosting the largest ACG festival in China, leading to a significant increase in industry revenue from 6.21 billion yuan in 2016 to an expected 50 billion yuan in 2024, with an average annual growth rate of 20% [4][7] - The local government has implemented multiple policies to support the ACG industry, creating a solid foundation for consumer growth in this sector [4][7] Group 3: Shopping Center Innovations - The Hangzhou Lakefront Yin Tai in77 shopping center pioneered the ACG commercial layout in 2020, creating a Z generation-themed street that has attracted numerous ACG brands and events, enhancing its appeal to young consumers [11][20] - The Lakefront 88 shopping center has undergone significant renovations to focus on ACG, with over 60% of its brands being pan-ACG, creating an immersive experience that combines retail, dining, and social interaction [14][16] Group 4: Consumer Engagement and Experience - The shopping centers have successfully created immersive environments that foster community and social interaction among ACG fans, with features like dedicated cosplay areas and frequent IP events that enhance consumer engagement [20][23] - The frequency of IP events and pop-up activities has increased, with the Lakefront 88 hosting 23 pop-up events this year alone, significantly boosting foot traffic and sales [16][19] Group 5: Future Outlook - The Hangzhou Lakefront shopping district exemplifies a successful transformation of traditional retail into a vibrant ACG culture hub, attracting the Z generation and creating a unique commercial identity as a "food and culture haven" [20][24] - The ongoing evolution of consumer preferences in the ACG sector presents both opportunities and challenges, necessitating continuous innovation and adaptation from operators to maintain relevance and attract young consumers [23][24]

Core Viewpoint - The article explores the emerging trend of "kigurumi" or "kig" culture among young people, highlighting its growth as a niche market within the broader ACG (Anime, Comic, Game) culture in China, and the entrepreneurial opportunities it presents in the customization of character head shells [5][14][35]. Group 1: Industry Overview - The kigurumi culture allows individuals to transform into 2.5D characters, providing a lower barrier to entry compared to traditional cosplay, as players do not need to show their real faces or have perfect body types [6][7]. - The average price for a kig head shell is around 3,000 yuan, with some high-end products reaching up to 10,000 yuan, indicating a lucrative market despite its niche status [7][11]. - The number of pan-2D users in China has grown from 212 million in 2017 to an expected 503 million by 2024, reflecting a significant expansion in the ACG market [14]. Group 2: Company Insights - KIGLAND, a kig head shell customization service, has gained attention by offering a popular head shell at a promotional price of 998 yuan, which has raised skepticism about quality among potential customers [9][13]. - The founder, Li Mingwei, has a diverse background and has been involved in the ACG community for years, which has informed his approach to the business [14][19]. - The company aims to standardize production processes to meet the growing demand, moving away from the small workshop model that currently dominates the industry [22][23]. Group 3: Technological Innovations - Li Mingwei is developing an AI model to assist in 3D modeling and production, aiming to streamline the customization process and improve efficiency [31]. - The company has implemented innovative cost-cutting measures, such as hiring professional hairstylists to produce wigs, which traditionally required significant manual labor [27]. - The goal is to create a "super factory" for kigurumi products, capable of handling larger volumes while maintaining quality [18][28]. Group 4: Market Dynamics - The kigurumi market is witnessing an influx of new players offering lower-priced options, which is changing the competitive landscape and making the products more accessible to a broader audience [35]. - The demand for kigurumi products is driven by a desire for self-expression and social identity among young people, with many players seeking to showcase their love for virtual characters [14][34]. - The article notes a growing presence of kigurumi at events, indicating a rising popularity and acceptance of this culture within the broader ACG community [36][38].

Core Viewpoint - The article discusses the emerging trend of "kigurumi" or "kig" culture among young people, where individuals transform themselves into life-sized dolls using oversized heads and costumes, creating a unique blend of 2D and 3D aesthetics [3][4][36]. Group 1: Kigurumi Culture - Kigurumi players, known as "kig players," wear custom-made heads and costumes to embody their favorite 2D characters, allowing them to express their fandom in a tangible way [3][4]. - The kigurumi culture is distinct from traditional cosplay, as it focuses on hiding the player's identity and presenting a pure representation of the character [3][4]. - The market for kigurumi products is growing, with prices for custom heads averaging around 3000 RMB, and some high-end options exceeding 6000 RMB [4][9]. Group 2: Market Dynamics - The kigurumi market is becoming increasingly competitive, with new entrants like KIGLAND offering lower-priced options, such as a head for 998 RMB, which has raised concerns about quality among consumers [11][37]. - The demand for kigurumi products is expanding, with the number of participants in the culture increasing significantly, as evidenced by the growing number of players at events [37][39]. - The overall size of the broader ACG (Anime, Comic, Game) market in China has grown from 212 million users in 2017 to an expected 503 million by 2024, indicating a shift towards more open expressions of fandom [13]. Group 3: Entrepreneurial Ventures - KIGLAND, founded by a young entrepreneur, has quickly gained traction in the kigurumi market, securing seed funding within a year of its establishment [4][12]. - The founder, who has a diverse background in sports and technology, aims to standardize production processes to meet the growing demand for kigurumi products [17][20]. - The company is investing in technology, including AI models, to streamline the customization process and improve the quality of their products [30][31]. Group 4: Production Challenges - Many kigurumi head manufacturers operate as small workshops, struggling with production capacity and long lead times, which can range from three months to over a year [16]. - The founder of KIGLAND is addressing these challenges by learning 3D modeling and establishing a more efficient production process, which has allowed them to reduce costs significantly [18][22]. - The company has also hired skilled professionals to enhance the quality of wigs and other components, moving away from the traditional reliance on hobbyists [25][26].

Group 1 - The article discusses the importance of exposure to diverse ideologies and lifestyles in shaping one's beliefs and choices, particularly in a city like Shanghai that embraces various cultures [2][3] - Shanghai is portrayed as a city with a rich cultural landscape, where different lifestyles coexist, allowing individuals to make informed choices about their own paths [2][3] - The author emphasizes the value of experiencing life in a big city, suggesting that even temporary stays can provide significant personal growth and enjoyment [6][9] Group 2 - The article highlights the contrast between Shanghai and other cities, particularly regarding the perception of livability and cultural vibrancy, with Shanghai being viewed as more enjoyable and efficient [3][9][10] - It addresses the phenomenon of external perceptions of cities, noting that negative online reviews are common for many urban areas, including Shanghai, but these do not reflect the true experience of living there [11] - The discussion includes the economic implications of living in a city like Shanghai, where the rental market is emphasized as a viable option for those who do not wish to commit to long-term ownership [5][9]

Core Insights - The comic exhibition industry continues to thrive in 2025, with over 400 commercial and fan exhibitions held during the Mid-Autumn Festival and National Day holidays, and the total number of events exceeding 1,000 when including non-standard venues [1][4] - Comic exhibitions have evolved from subcultural gatherings to significant social and emotional outlets for the younger generation, particularly Generation Z, who engage in activities like cosplay and community meetups [1][4] - Major cities such as Shanghai, Beijing, Guangzhou, and Shenzhen hosted at least 147 anime and gaming events during the National Day period, marking a new high compared to 117 events in the same period last year [1][4] Industry Trends - The market is witnessing a dual structure with large-scale comprehensive exhibitions like COMICUP and Chinajoy dominating, while a growing number of smaller, niche exhibitions are emerging, though their effectiveness varies [5][8] - The rise of fan-driven "ONLY" exhibitions, which focus on specific IPs or themes, is becoming a key growth driver for the anime exhibition market, categorized into three main types: "pallet IP ONLY," "single IP ONLY," and "specific CP/team ONLY" [8][10] - Game IPs have become the dominant force in the exhibition landscape, with 41 game-related events compared to 22 anime events during the National Day period, highlighting the strength of domestic game IPs [11][12] Economic Impact - Major exhibitions like COMICUP have demonstrated significant economic impact, with events attracting over 250,000 attendees and driving hotel bookings and local economies [20] - Despite the popularity of smaller "ONLY" exhibitions, financial viability remains a concern, as evidenced by a case where an individual invested 1.6 million yuan but incurred a loss of 860,000 yuan [20]

Core Points - The recruitment event "Zhihui Xiaoxiang, Cai Ju Hunan" took place at Peking University, featuring nearly 500 employers offering 14,700 job positions to attract graduates to Hunan [1][2] - This event is part of Hunan's 2025 talent recruitment initiative, which will also be held in seven other cities including Changsha, Shanghai, and Xi'an [1] Group 1: Job Characteristics - The job offerings are characterized by "high," "new," and "excellent" features, with a focus on high-level industry positions [2] - Over 150 manufacturing companies provided nearly 4,600 positions, accounting for more than 30% of the total, while 22 leading enterprises offered over 2,000 positions, making up over 15% [2] Group 2: New Industries and Roles - The recruitment event emphasized new industries and new roles, with 1,000 entrepreneurial positions from five incubation bases and over 3,200 positions from more than 120 tech companies [3] - Emerging roles included positions in AI, chips, and new materials, attracting significant interest from job seekers [3][4] Group 3: Quality of Positions - The event featured high-quality job opportunities from prestigious institutions such as "Four Major Laboratories," "985" universities, and provincial state-owned enterprises, with over 60 listed companies and leading enterprises present [3] - New positions like AI education model application researchers were introduced, with competitive salaries reaching up to 300,000 annually, excluding additional benefits [4][5] Group 4: Doctorate Recruitment - A "Doctorate Express" section was introduced, allowing PhD candidates to quickly find matching positions and conduct on-site interviews with universities [5] - This initiative aims to streamline the recruitment process for doctoral candidates, enhancing the efficiency of job matching [5]

Core Insights - The 2025 Guangzhou Animation and Game Festival (AGF×CICF) successfully attracted over 450,000 attendees and featured more than 1,000 top brands and 7,000 IP-related products from October 2 to 5 [1] - Guangdong's six major "policy packages" aimed at promoting high-quality development in the cultural industry have received positive feedback from industry leaders, indicating a strong potential for the two-dimensional economy, particularly in gaming and animation, to become a new growth engine for the Guangdong-Hong Kong-Macao Greater Bay Area [3][17] Policy Support - The "policy packages" include 87 specific measures across six sectors, including film, performing arts, animation, online games, e-sports, and online audio-visual content, providing substantial support for the cultural industry [3][19] - Local governments are also introducing complementary policies to support high-quality development in the cultural industry, such as Guangzhou's Huangpu District offering up to 20 million yuan in subsidies for qualifying units [28][30] Industry Events - Multiple animation and gaming exhibitions were held during the National Day holiday, serving as platforms for companies to showcase their latest products and stimulate the holiday economy [6][12] - The AGF and CICF featured over 100 unique events, including the 22nd Golden Dragon Awards and various gaming competitions, with an exhibition area of 82,000 square meters [8][52] Economic Impact - The events not only provide immersive experiences for the Z generation but also effectively stimulate the holiday economy and cultural tourism resources [6][10] - The integration of various cultural elements, such as traditional culture and modern gaming, is seen as a way to enhance consumer engagement and drive economic growth [25][42] Industry Collaboration - Experts emphasize the importance of establishing a unified talent qualification recognition system and a collaborative development fund for the animation and gaming industries across the Greater Bay Area [38][40] - The need for cross-industry collaboration is highlighted, with suggestions to integrate high-quality IP into local theme parks and cultural sites to enhance the cultural tourism experience [40][42] International Expansion - The "policy packages" and local measures are designed to encourage cultural products and enterprises to expand internationally, with a focus on leveraging the Greater Bay Area's advantages for global outreach [46][50] - Successful examples of international expansion include the game "Ningchao," which topped the App Store charts in multiple countries and regions shortly after its release [48]

Group 1 - The overall tourism market in China is experiencing a significant surge during the National Day and Mid-Autumn Festival holidays, with expectations for record-high travel activity driven by extended holiday periods [1] - In Beijing, over 2,100 performances and more than 500 unique activities are contributing to consumer enthusiasm, with a notable focus on cultural and artistic events [2] - Shanghai's tourism orders have increased by 32% year-on-year, with major attractions like Shanghai Disneyland and the Shanghai Ocean Park seeing substantial visitor growth [6][9] Group 2 - Chengdu has become a top tourist destination, with a 13.6% increase in passenger traffic at major train stations, and significant growth in hotel and flight bookings [10][13] - The opening of the G8513 highway has reduced travel time to Jiuzhaigou, enhancing its appeal as a tourist destination [13] - In Nanjing, tourist numbers have risen by 9.8%, driven by a combination of cultural events and sports activities, with significant measures taken to manage the influx of visitors [18][20] Group 3 - In Hangzhou, the West Lake area has seen a 12.33% increase in visitors, with special transportation measures implemented to handle the crowd [16] - Qingdao's tourism is thriving, with a 25% increase in visitors to Laoshan and new attractions like the "Moe Animal Bay" at the Polar Ocean World drawing crowds [22][25]