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进博会“新”品涌现 “新朋友”纷至沓来 中国市场成外企眼中“确定性的绿洲”
Shang Hai Zheng Quan Bao· 2025-11-05 18:41
Core Insights - The 8th China International Import Expo (CIIE) opened in Shanghai on November 5, showcasing its evolution from a product display platform to an accelerator for innovative technologies, with many products launched in previous expos now thriving in the Chinese market [5][6] - CIIE continues to leverage China's large market to address global demand uncertainties, providing a "certainty" for international brands looking to enter the Chinese consumer market [5][6] Group 1: Event Overview - The CIIE has become a significant venue for international brands, with many making their debut at this year's event, including collaborations with platforms like Vipshop to enhance consumer reach [5] - Vipshop has created a "Cloud CIIE" section for the third consecutive year, integrating it with the platform's Double 11 shopping festival to facilitate connections between international brands and Chinese consumers [5] Group 2: Innovation and Technology - The expo features 461 new products, technologies, and services, highlighting China's role as a testing ground for global innovation and providing a competitive ecosystem for new technology adoption [6] - Companies like Michelin emphasize the importance of CIIE in promoting innovative results in China, contributing to the development of a greener, more efficient, and smarter industrial ecosystem [6] Group 3: Industry Collaboration - Qualcomm showcased its innovations at the expo, emphasizing deep integration of global technology visions with China's industrial needs, and has collaborated with over 90 Chinese partners on 170 digital transformation projects since 2019 [7] - The cumulative intended transaction amount from the first seven CIIEs exceeded $500 billion, reinforcing the expo's status as a platform for observing China's high-level opening-up and experiencing its vast market advantages [7]