Core Viewpoint - The article highlights the successful implementation of the "Ice and Snow Carnival" in Xinlian Village, Gansu Province, which has significantly boosted local tourism and the economy, allowing villagers to earn income during the winter season through various activities and services [1][4][5]. Group 1: Economic Impact - Villagers are actively participating in the carnival by renting snow equipment and selling food, with some earning up to 400 yuan per day [1] - The "Cloud Shading" smart tourism app has seen over 120,000 visits and more than 8,000 registered members since its launch, facilitating online orders for local businesses [6][7] - The integration of local restaurants and accommodations into online platforms has led to a 600% increase in online orders for local dining options [7] Group 2: Community Engagement - A team of university students and local youth has been formed to promote the carnival and local products through social media, resulting in over 80 million views on their videos [5][7] - The community has shown strong support for promotional activities, with villagers contributing resources for marketing efforts [5][8] - Local leaders emphasize the importance of community input in shaping tourism strategies, reflecting a shift towards a more participatory approach in local governance [8] Group 3: Future Developments - Plans are in place to further develop the tourism sector by integrating local cultural events and performances, which have already attracted over 60,000 participants and generated significant revenue for local businesses [6] - The focus on enhancing online visibility and creating engaging content is expected to continue driving traffic and revenue to the village [7][8]

Core Viewpoint - The article highlights the successful implementation of the "Ice and Snow Carnival" in Xinlian Village, Gansu Province, which has significantly boosted local tourism and the economy through community engagement and digital marketing strategies [2][19]. Group 1: Event Overview - The "Ice and Snow Carnival" event started on January 16, attracting numerous visitors and enabling local villagers to engage in various economic activities such as food stalls and rental services [2][3]. - The event features ice sculptures and snow slides, created using local resources, enhancing the appeal of the area during winter [3]. Group 2: Community Involvement - Local villagers, including the village secretary and young students, actively participated in promoting the event and local products through social media, significantly increasing visibility and engagement [5][19]. - A team of university students and young village officials formed a promotional squad, producing over 50 videos that garnered more than 800,000 views, effectively marketing the carnival [6][19]. Group 3: Economic Impact - The carnival has led to increased income for local vendors, with some reporting daily earnings of several hundred yuan from food sales and other services [2][11]. - The introduction of the "Cloud Shading" smart tourism app has facilitated over 12,000 visits and 8,000 registered members, streamlining online orders for local businesses [9][15]. Group 4: Future Development - Plans for future events include collaborations with local universities to enhance cultural offerings, such as music festivals and art performances, which are expected to attract even more visitors [10][19]. - The article emphasizes the importance of continuous digital engagement and community collaboration to sustain tourism growth and economic development in rural areas [19][20].