央视网消息：冬季来临，多地户外雪场相继"开板"迎客。随着"三亿人上冰雪"的愿景成为现实，冰雪运动走出赛场、走进大众，实现跨越式发 展，带动冰雪产业扩容升级。新雪季的冰雪热潮中涌现哪些新亮点？ 这两天，在北京和河北张家口的多个冬奥场馆，国际雪联新赛季多场世界杯赛事密集举行，赛事热度为冰雪运动持续注入新活力。 在雪如意滑雪场，占地3000平方米的全国首个青少年滑雪训练竞技中心即将投入使用，配备6条专属雪道和教练团队，推出的"滑雪+研学"套餐 成为新热点。 在北京延庆，国家高山滑雪中心是全市最早"开板"的户外滑雪场。新雪季，延庆奥林匹克园区将承办覆盖职业竞技、青少年培养、群众参与多 层次的12项国际国内高水平赛事。同时，为50余支国家集训队、省级运动队提供体能训练、技术分析、康复理疗等全链条的标准化驻训保障， 创新推出多款冰雪服务产品。 数据赋能 滑雪服务平台吸引千万用户 新业态涌现，带动冰雪服务消费提质升级。在各大雪场，为滑雪爱好者提供跟拍摄影、滑行轨迹记录等服务的新产品，吸引千万用户注册体 验。海量数据中，滑雪行业出现哪些新趋势？ 在北京，记者来到一家提供滑雪服务的科技公司，这个创业团队推出的一款App，注册用 ...

Core Insights - The winter snow season is experiencing a rapid increase in consumer interest, with significant growth in searches and bookings for snow-related travel and activities [1] Group 1: Snow Resorts Opening - Major ski resorts across China have commenced operations for the winter season, with notable openings in Xinjiang, Heilongjiang, and Jilin [3][4] - Xinjiang's Altay region has invested nearly 7 billion yuan to develop a comprehensive snow sports system, featuring 198 ski trails and 26 lifts [3] - The Yabuli Ski Resort has upgraded its facilities, offering 56 ski trails and improved service quality to cater to various skill levels [3][4] Group 2: Consumer Trends and Popular Destinations - Data from travel platforms indicates a surge in searches for "ice and snow routes," with significant increases in travel from cities like Chengdu to Urumqi, showing a 48% year-on-year growth [6] - The popularity of destinations in Northeast China remains strong, with over 50% of bookings for the winter season concentrated in cities like Harbin and Shenyang [6] - Emerging destinations for snow tourism include regions in Xinjiang and Inner Mongolia, with increased interest in southern cities like Chengdu and Lijiang [6][7] Group 3: New Attractions and Events - Harbin Ice and Snow World has expanded its area to 1.2 million square meters, marking it as the largest in history, with a total ice volume of 400,000 cubic meters [9] - Jilin province has introduced various initiatives, including 1 billion yuan in ice and snow consumption vouchers and over 800 cultural and sports events [9] - Inner Mongolia is hosting diverse winter activities, including international snowboarding competitions and local cultural events [10][11] Group 4: Local Engagement and Extended Stays - Indoor snow venues and artificial snow parks are gaining popularity in regions like Zhejiang and Guangdong, catering to local residents [7] - There is a trend of longer stays at ski resorts, with bookings for accommodations near ski areas in Zhangjiakou increasing by approximately 60% year-on-year [7]