广武国际滑雪场背靠明长城广武段、面朝桑干河，游客从高级道飞驰而下时，可以远眺蜿蜒于山脊的古 长城和汇聚于山谷的河流。"运动的同时还能欣赏壮美古建和自然风光。"来自北京的游客肖冉说，"这 里的滑雪体验独一无二。" 今年冬天，山西推出多条冰雪旅游精品线路，以冰雪运动为核心，将各地滑雪场与云冈石窟、五台山、 长城、黄河等人文景观和自然奇观串联起来，同时发放200万元冰雪消费券，通过冰雪场馆的票根串联 起餐饮、购物、旅游等多种消费场景，推动"体育+旅游"深度融合。 （来源：千龙网） 新华社太原2月21日电 题：冰场观灯 滑雪赏景——春节假期山西"冰雪热"观察 新华社记者刘扬涛 滑冰场上演灯光秀，滑雪场办起篝火派对。今年春节假期，山西冰雪游增添新玩法，"体育+"激发冬季 旅游新活力。 新春伊始，位于山西省朔州市山阴县的广武国际滑雪场里人声鼎沸，海拔1000多米的雪道上，滑雪爱好 者们尽情驰骋，享受从长城脚下俯冲而下的快意。 "我们今年推出冰雪嘉年华活动，通过'冰雪＋温泉''冰雪＋民宿'吸引游客深度体验乡村冬季游魅 力。"任村乡乡长李忠昶介绍说，活动期间，小镇不仅举办各类冰雪项目活动，还结合本地特色推出红 酒品鉴、冬季果 ...

今年的什刹海冰场不仅面积广阔，设施完善，更在细节上下足了功夫。前海冰场运营面积为3.5万平方 米，为综合游乐区，主打家庭休闲与亲子互动，冰面之上可尽情体验冰车、冰上自行车等趣味项目，是 全家共享冬日欢乐的绝佳选择。后海冰场占地面积达10万平方米，分为速滑区、教培区和综合区，满足 了不同年龄层游客的需求。特别是教培区，在专业教练的轻柔指引下，许多初次履冰的身影，也在此觅 得平衡的喜悦，触到滑行的乐趣。 文化，在什刹海与冰雪相拥。飞马踏冰主题的特色灯笼点缀在冰场周围，光影摇曳；荷花市场的新春市 集更是将传统与现代巧妙地结合在了一起，非遗展演、民乐演出接连登场，让游客们在享受冰雪运动的 同时，也能感受到浓厚的京味儿人文。 安全，始终是这片冰上乐园无声的守护。每日六次冰层厚度检测，始终确保经营区内冰层厚度稳定维持 在15厘米以上；专业工作人员和齐全的应急救援设备随时待命，分区巡护，牢牢筑起安全屏障。正是这 样的严格管理，让每一位来到什刹海冰场的游客都能安心地享受冰上时光。 当春意悄然临近，北京什刹海冰场于2月8日12:00正式落下帷幕，为这个冬季画上了一个圆满的句号。 自开放以来，这片冰域以其独具特色的冬日风情，吸引 ...

Core Viewpoint - The article highlights the successful implementation of the "Ice and Snow Carnival" in Xinlian Village, Gansu Province, which has significantly boosted local tourism and the economy, allowing villagers to earn income during the winter season through various activities and services [1][4][5]. Group 1: Economic Impact - Villagers are actively participating in the carnival by renting snow equipment and selling food, with some earning up to 400 yuan per day [1] - The "Cloud Shading" smart tourism app has seen over 120,000 visits and more than 8,000 registered members since its launch, facilitating online orders for local businesses [6][7] - The integration of local restaurants and accommodations into online platforms has led to a 600% increase in online orders for local dining options [7] Group 2: Community Engagement - A team of university students and local youth has been formed to promote the carnival and local products through social media, resulting in over 80 million views on their videos [5][7] - The community has shown strong support for promotional activities, with villagers contributing resources for marketing efforts [5][8] - Local leaders emphasize the importance of community input in shaping tourism strategies, reflecting a shift towards a more participatory approach in local governance [8] Group 3: Future Developments - Plans are in place to further develop the tourism sector by integrating local cultural events and performances, which have already attracted over 60,000 participants and generated significant revenue for local businesses [6] - The focus on enhancing online visibility and creating engaging content is expected to continue driving traffic and revenue to the village [7][8]

该村毗邻国家4A级旅游景区遮阳山，自"冰雪之约，畅游遮阳"冰雪嘉年华活动1月16日启动以来，村民 们忙着租雪圈、经营小吃摊…… 村民王青翠开着农家乐，又支起摊儿卖凉皮、麻辣烫，赶上天气暖游客多，一天能有三四百元的收入。 从新疆打工回来的张海亮跟着视频学做糖葫芦，第一天出摊就卖了一百多元。"比起围着火炉谝闲传 （闲聊），多少能挣点。"张海亮笑着说。 遮阳山下，村民们忙碌的身影，与游客脸上的笑容构成一幅暖人画卷。 线下造景，线上引流 虽然临近春节，但甘肃省定西市漳县大草滩镇新联村的不少村民还顾不上置办年货。 遮阳山地处秦岭西端与岷山交会地带，海拔2200-2800米，因"日出而为山所蔽"得名，是夏日避暑、春 秋登高的好去处。冬天，这里雪覆青松、冰挂崖壁，但相比其他季节，游客数量较少。 因此，漳县文体广电和旅游局、大草滩镇政府决定举办冰雪活动。 新联村东溪水景公园就是现成场地。从2023年年底开始，漳县文旅投公司就地取材，在厚厚的冰面上搭 建冰雕、冰雪滑坡道等，遮阳冰雪嘉年华活动有了雏形。29岁的村支书王彩霞连续几年忙着规划小吃 街，动员有意愿、有手艺的村民做活家门口的"烟火经济"。 在今年的冰雪嘉年华开幕式上，驻 ...

Core Viewpoint - The article highlights the successful implementation of the "Ice and Snow Carnival" in Xinlian Village, Gansu Province, which has significantly boosted local tourism and the economy through community engagement and digital marketing strategies [2][19]. Group 1: Event Overview - The "Ice and Snow Carnival" event started on January 16, attracting numerous visitors and enabling local villagers to engage in various economic activities such as food stalls and rental services [2][3]. - The event features ice sculptures and snow slides, created using local resources, enhancing the appeal of the area during winter [3]. Group 2: Community Involvement - Local villagers, including the village secretary and young students, actively participated in promoting the event and local products through social media, significantly increasing visibility and engagement [5][19]. - A team of university students and young village officials formed a promotional squad, producing over 50 videos that garnered more than 800,000 views, effectively marketing the carnival [6][19]. Group 3: Economic Impact - The carnival has led to increased income for local vendors, with some reporting daily earnings of several hundred yuan from food sales and other services [2][11]. - The introduction of the "Cloud Shading" smart tourism app has facilitated over 12,000 visits and 8,000 registered members, streamlining online orders for local businesses [9][15]. Group 4: Future Development - Plans for future events include collaborations with local universities to enhance cultural offerings, such as music festivals and art performances, which are expected to attract even more visitors [10][19]. - The article emphasizes the importance of continuous digital engagement and community collaboration to sustain tourism growth and economic development in rural areas [19][20].

Group 1 - The "Chaoyang Ice and Snow Carnival" has officially launched, featuring 37 indoor and outdoor ice and snow sports venues, expected to last until March [1] - The "Chaoyang Ice and Snow Winter Map" provides a guide for various activities, catering to professional sports, family fun, and leisure [1] - The carnival includes family-friendly activities and special ticket offers at venues like Beichenhui Ice Rink and Hidden Realm 268 Ice World [1] Group 2 - Shichahai Ice Rink has opened with a "Flying Horse on Ice" theme, featuring decorations and sculptures related to the Year of the Horse [2] - The ice rink covers an area of 35,000 square meters and operates from 8 AM to 9 PM, with a ticket price of 100 yuan per person [2] - The ice rink is popular among ice skating enthusiasts, despite cold weather [2] Group 3 - The 9th Happy Ice and Snow Season at Zizhuyuan Park has commenced, featuring a natural ice surface for speed skating and recreational activities [3][4] - The park offers a dual ticket purchasing system to enhance convenience and reduce waiting times [4] - Safety measures are in place, including monitoring ice thickness and regular equipment maintenance [4] Group 4 - Peking University's Weiming Lake Ice Rink has reopened after two years, offering ice skating and equipment rentals during the winter break [5] - A winter sports event was held to celebrate the reopening, attracting many students and visitors [5] - The ice rink will be accessible to visitors who make prior reservations starting January 17 [5]

Group 1 - The Beijing Municipal Bureau of Landscape and Forestry announced 85 ecological cultural activities for the New Year, themed "Garden Fun China Year," which includes traditional customs, ice and snow carnivals, and New Year's Eve events [1] - The Tongzhou Grand Canal Cultural Tourism Scenic Area will combine the opening of creative stores and special offers with New Year's Eve festivities, featuring a creative product experience area and exclusive dining packages from surrounding merchants [1] - The Shijingshan Amusement Park will host a music ice and snow New Year season, featuring unique activities such as iron flower craftsmanship and a light show, along with interactive NPCs leading the countdown to the New Year [1] Group 2 - A total of 24 unique ice and snow experience activities will be available for visitors to enjoy the charm of the "Winter Garden," including the 16th Longtan Ice and Snow Festival, which combines ice sports, parent-child interaction, and sports challenges [2] - The Olympic Forest Park Ice and Snow Carnival will offer over ten fun experiences, including snow tubing, snowmobiles, and an ice maze [2] - Various parks, such as Zizhuyuan, Yuyuantan, and Baifuqian, will also host ice and snow festival activities for visitors [2] Group 3 - The Beijing Municipal Bureau of Landscape and Forestry has upgraded services in parks to provide a safe and comfortable environment for visitors during the New Year period, including smart storage, hot water washing, free hot water supply, self-service vending, and accessible tour routes [2] - Several parks, including Nanyuan Forest Wetland Park and Chaoyang Park, have added smart storage lockers for visitors to store personal items [3] - Facilities such as outdoor drinking water machines and handwashing stations have been established in parks to provide drinking and cleaning services for visitors [3]

Group 1 - The core theme for the New Year's Day and Spring Festival activities in Wuzhong City in 2026 will be the deep integration of agriculture, culture, tourism, sports, and commerce, with a total of 84 activities planned and 10 million yuan in consumer vouchers to stimulate holiday market vitality [1] - Wuzhong City will launch 71 cultural and tourism activities themed around the "Yellow River Grand Chorus," integrating ice and snow resources, cultural tourism projects, and sports events, under the theme "Traveling with Light in Winter" [1] - The city will create two winter tourism routes and design exclusive one-day and two-day tour packages for travel agencies, alongside regular "Food + Performance + Interaction" themed activities in tea shops, intangible cultural heritage experience stores, scenic spots, and tourist streets [1] Group 2 - Wuzhong City is supporting key cold chain enterprises to expand and upgrade, adding 20,000 tons of refrigerated storage capacity and 300 tons of frozen storage capacity to ensure the preservation of perishable agricultural products [2] - During the holiday period, a special action for agricultural product quality and safety will be initiated, implementing comprehensive source control across all breeding bases and processing enterprises, with increased inspection and safety production checks [2]

Core Insights - The winter season has seen a surge in outdoor snow sports, with various ski resorts opening to welcome visitors, driven by the vision of "300 million people participating in ice and snow sports" [1] - The new snow season has introduced several highlights, including the hosting of multiple international competitions and the establishment of youth training centers [3][5] Group 1: Industry Developments - The first youth ski training center in China, covering 3,000 square meters, is set to open with six dedicated ski trails and a coaching team, offering a "skiing + research" package that has become a new trend [3] - The National Alpine Skiing Center in Beijing Yanqing will host 12 high-level international and domestic events, providing comprehensive training support for over 50 national and provincial teams [5] - A technology company has launched an app that has surpassed 10 million registered users, indicating a growing interest in ski services and experiences [7] Group 2: Consumer Trends - The "300 million people on ice and snow" initiative has led to increased interest in the ice and snow industry, with ski equipment rentals and ticket economies emerging as popular new avenues [9] - Data shows a rapid increase in participation among individuals under 25, with significant user growth in cities like Shanghai, Chengdu, and Guangzhou, driven by the operation of indoor ski resorts [17] - The introduction of "snow holidays" in regions like Xinjiang and Jilin allows students to engage in ice and snow sports, with schools encouraged to organize related activities [19][23] Group 3: Tourism and Events - Ski resorts are offering various promotions to attract visitors, with one resort reporting over 550 reservations on the first day of a new holiday period [25] - Inner Mongolia has launched 159 unique ice and snow cultural tourism activities and 48 sports events, enhancing the winter tourism product supply [32] - The introduction of night skiing and bonfire parties reflects a trend towards integrating sports with cultural experiences to meet diverse visitor needs [28]

Core Insights - The winter snow season is experiencing a rapid increase in consumer interest, with significant growth in searches and bookings for snow-related travel and activities [1] Group 1: Snow Resorts Opening - Major ski resorts across China have commenced operations for the winter season, with notable openings in Xinjiang, Heilongjiang, and Jilin [3][4] - Xinjiang's Altay region has invested nearly 7 billion yuan to develop a comprehensive snow sports system, featuring 198 ski trails and 26 lifts [3] - The Yabuli Ski Resort has upgraded its facilities, offering 56 ski trails and improved service quality to cater to various skill levels [3][4] Group 2: Consumer Trends and Popular Destinations - Data from travel platforms indicates a surge in searches for "ice and snow routes," with significant increases in travel from cities like Chengdu to Urumqi, showing a 48% year-on-year growth [6] - The popularity of destinations in Northeast China remains strong, with over 50% of bookings for the winter season concentrated in cities like Harbin and Shenyang [6] - Emerging destinations for snow tourism include regions in Xinjiang and Inner Mongolia, with increased interest in southern cities like Chengdu and Lijiang [6][7] Group 3: New Attractions and Events - Harbin Ice and Snow World has expanded its area to 1.2 million square meters, marking it as the largest in history, with a total ice volume of 400,000 cubic meters [9] - Jilin province has introduced various initiatives, including 1 billion yuan in ice and snow consumption vouchers and over 800 cultural and sports events [9] - Inner Mongolia is hosting diverse winter activities, including international snowboarding competitions and local cultural events [10][11] Group 4: Local Engagement and Extended Stays - Indoor snow venues and artificial snow parks are gaining popularity in regions like Zhejiang and Guangdong, catering to local residents [7] - There is a trend of longer stays at ski resorts, with bookings for accommodations near ski areas in Zhangjiakou increasing by approximately 60% year-on-year [7]