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经纬交织间,透视高德毛毯数字化转型“破茧”之路
Qi Lu Wan Bao Wang· 2025-06-06 10:36
然而,在亮眼成绩的背后,高德毛毯也面临着传统制造业的共同难题。陈喜斌清楚地意识到,过度依赖外贸订单导致的市场结构单一、 资金周转周期长、库存压力大等问题,正成为制约企业发展的瓶颈。特别是目前国际市场需求波动加剧,传统制造企业亟须开辟新的增 长曲线。 转机出现在一次偶然的会议中。陈喜斌了解到树拍易购正在开展企业数字化转型业务,双方经过深入交流,很快在数字化赋能实体经济 方面达成一致,一场传统制造业与数字经济的"双向奔赴"就此拉开帷幕。 依托树拍集团旗下的树拍易购数字店平台,高德毛毯成功搭建起通往国内市场的线上桥梁。以往,公司主要依赖外贸订单,广阔的国内 市场虽近在咫尺却始终未能有效拓展。如今,消费者动动手指,即可在手机或电脑上轻松挑选心仪的产品。"就像打开了一扇全新的大 门。"陈喜斌感慨道,"通过树拍易购,我们迈入了国内市场,真正实现了'两条腿走路'。" 齐鲁晚报.齐鲁壹点主余凤 在山东高德毛毯有限公司的生产车间内,机器的咔嗒声奏响着忙碌的乐章。高速旋转的经轴卷绕着丝线,沉稳而有力。下方,密密麻 麻、寒光闪烁的舌针正以肉眼难以捕捉的速度上下往复运动,精准地开合、钩取。工人们手指快速而轻巧地拂过新织的布面,感受其 ...
真爱美家(003041) - 5月13日投资者关系活动记录表(2024年度业绩说明会)
2025-05-13 09:56
证券代码: 003041 证券简称:真爱美家 公司坚持多产品线策略,但始终聚焦仿韩毯、空穿毯核心业 务,中低克重仿韩毯、云毯并行。复合地毯品类作为公司新培育 业务,目前有一定增长但规模占比不大,去年整体价格进入下行 趋势,公司会及时关注行情趋势,评估业务潜力及调整业务发展 节奏。谢谢! 4、在家居行业快速发展的背景下,公司如何应对市场竞争 和消费升级趋势? 在消费需求日益多元的当下,未来消费将更加集中在满足升 级型和个性化需求上。由于海外制造带来的竞争压力,公司须以 卓越品质为目标,制造出更能满足细分市场需求的产品。随着国 内竞争对手产品品质的持续进步,公司将定位卓越品质毛毯成品 及面料制造商,对标保暖、休闲、礼品、装饰等不同市场定位, 增加花型、工艺、辅料创新投入,建立多维度品质保障和评价体 系,打造高品质、多品种的中等克重、高克重云毯&仿韩毯。在 地毯品类,针对居家、休闲、工装、装饰等市场细分,引入天鹅 绒、牛奶绒等多种面料,做好现有复合类地毯延伸,跟住市场潮 流,继续做地毯品类入局的探索者。谢谢! 5、请问公司在机构投资者关系管理方面做了哪些努力? 公司始终高度重视投资者关系管理,日常通过投资者热线、 ...
转型突破,东风日产靠什么?
21世纪经济报道· 2025-03-10 00:03
Core Viewpoint - Dongfeng Nissan is transforming its brand image and technology to align more closely with new energy vehicle (NEV) players, emphasizing local development and innovation in response to the competitive Chinese market [1][3][11]. Group 1: Technological Innovations - Dongfeng Nissan unveiled a new energy technology system, including the "Tianyan" architecture and four key technologies: a highly integrated 1 4-in-1 intelligent electric drive, AI zero-pressure cloud mattress seats, end-to-end large model high-level intelligent driving, and comprehensive intelligent anti-motion sickness technology [1][9]. - The N7 model represents the first vehicle designed and developed in China, showcasing Dongfeng Nissan's commitment to local innovation and marking a new beginning for the brand [2][3]. - The N7 features advanced intelligent driving capabilities developed in collaboration with Moment, achieving industry-leading performance in various driving scenarios [7][11]. Group 2: Brand and Marketing Strategy - Dongfeng Nissan is focusing on brand marketing by involving all employees in the brand-building process, which has elevated the overall image of the Nissan brand [2][16]. - The company is establishing dedicated NEV stores and optimizing the car purchasing process to enhance customer experience, moving away from traditional sales attire to a more youthful approach [2][17]. - The new brand proposition "Enjoyment by NI" reflects a shift towards consumer-centric marketing, aiming to resonate with younger demographics [16]. Group 3: Investment and Future Plans - Dongfeng Nissan plans to invest over 10 billion yuan in R&D over the next three years, with a goal to launch five new energy models by the end of 2026, covering various powertrain types [3][13]. - The company is expanding its technical team to 4,000 members to support its ambitious development plans and ensure competitiveness in the rapidly evolving market [13][16]. Group 4: Collaboration and Supply Chain - Dongfeng Nissan is updating its supplier system to focus on local partnerships, collaborating with technology companies like Baidu and Gaode Map, in addition to traditional automotive suppliers [2][11]. - The company has signed a strategic cooperation agreement with Huawei to develop smart cockpit technologies, marking a significant step in its digital transformation [12]. Group 5: Market Positioning - Dongfeng Nissan aims to shed its traditional image and adapt to the competitive landscape of the Chinese automotive market, where local brands are gaining traction with higher technology offerings at lower prices [11][15]. - The N7 is positioned as a response to the growing demand for intelligent and electrified vehicles, reflecting the company's strategy to compete effectively against domestic brands [5][11].