Group 1 - The core event "Summer Consumption Season" in Jianyang is set to launch on July 24, 2023, and will run throughout August, aiming to attract global tourists and boost local consumption [2][15] - The event integrates resources from various brands such as Vipshop and Haidilao, focusing on four main activities related to dining, accommodation, transportation, and entertainment [2][15] - Vipshop is offering significant discounts starting from July 17, including brand products at 10% off and a chance to win 50% off coupons, while Haidilao is providing exclusive discounts for customers with valid tickets to the World University Games [4][15] Group 2 - The "Music Beer Parade Season" will take place from July 24 to August 3, transforming the Donglai Impression Sports Center into a nighttime consumption landmark, featuring live music and outdoor movie screenings [7][9] - The event will include a "Bubble Party" sponsored by Yanjing Beer, with themed booths offering food and drinks, and interactive activities to engage visitors [9][10] - Special promotions for travelers arriving at Tianfu Airport include exclusive discounts at restaurants, hotels, and entertainment venues, enhancing the overall visitor experience [10][15] Group 3 - During the World University Games from August 7 to August 17, Jianyang will host a "Summer Market" along the Tuojiang River, creating a vibrant atmosphere with dining, leisure, and entertainment options [11][15] - Core shopping districts will offer exclusive discounts and promotions throughout August, aiming to convert the influx of visitors into increased local consumption [11][15] - The Jianyang Business Bureau emphasizes the multi-dimensional approach of the consumption season, combining online and offline strategies to provide tangible benefits to residents and create a festive atmosphere for the games [15]