"哭哭马"毛绒玩偶 "马彪彪"软陶小马 上海博物馆"心情小马"冰箱贴 朵云轩木版水印马年系列 "云马逐梦"手提灯笼 今潮8弄的大型灯光艺术装置 正大广场《天马》巨型糖艺作品 世博会博物馆"马上有钱"旋转冰箱贴 思南公馆"以梦为马"迎新装置 豫园灯会"骏驰九 州，步步生花"主灯组 陈 琳 当网络上的"哭哭马"毛绒玩偶以情绪共鸣出圈，"马彪彪"软陶小马以随性质感取胜，折射出传统生肖设 计个性化、趣味化的当代潮流时，申城的设计师与文创人，在表达公众情绪、展示时代潮流的同时，将 地域记忆、非遗技艺、传统文脉与现代审美相融，开辟了一条兼具传统、摩登与国际化新意的生肖设计 路径。——编者 新春申城，马年吉庆与年味盈满街巷。 今潮8弄的"虹口礼物"首店内，"白马咖啡馆"系列文创持续热卖，将摩登精致与马年设计元素相融相 宜。亚克力灯细致复刻老建筑的窗棂与砖墙，点亮时，暖光似从历史缝隙中缓缓苏醒；纯白马克杯上， 咖啡色骏马徽标与"1939"年份静静相伴，无声诉说着一段关于庇护与重逢的城市记忆。该系列中，余积 勇艺术工作室创作的陶瓷马年摆件，釉色温润、线条流畅，无奔跃的夸张姿态，却以含蓄内敛的形体， 将"一马当先"的吉祥寓意，稳 ...

Core Viewpoint - The 2026 Yuyuan Lantern Festival in Shanghai serves as a cultural bridge between China and the UK, highlighted by UK Prime Minister Starmer's visit, showcasing the festival's significance in promoting traditional Chinese culture and tourism [1][5]. Group 1: Festival Overview - The Yuyuan Lantern Festival is an essential annual folk cultural event in Shanghai, with its origins dating back to the Ming Dynasty, and has evolved into the most recognized and influential traditional cultural activity in the city since its modern inception in 1979 [1][3]. - This year's festival runs for 36 days, themed "Dreaming with Horses, Wildflowers Blooming," and expands its space beyond traditional areas to include six major regions, creating a new integrated cultural tourism axis in the city [3][4]. Group 2: Cultural and Technological Integration - A key highlight of this year's festival is the deep integration of traditional culture with technology, featuring digital light and shadow interactions that enhance the immersive experience of the festival [4]. - The festival includes a giant rotating lantern and a scheduled digital light show that combines cultural elements with modern technology, providing a unique visual experience [4]. Group 3: Economic Impact and Consumer Engagement - The festival stimulates urban consumption through a combination of scene creation, rights linkage, and innovative business models, transforming visitor traffic into consumer spending [5]. - Various themed markets and food stalls have been set up, featuring over 70 original brands and local delicacies, catering to the diverse consumption needs of visitors [5][7]. Group 4: Popularity and Global Reach - The festival's creative products, such as the "Cloud Horse Dreaming" lantern, have become popular items, with significant sales driven by parents purchasing for children or as gifts [7]. - The Yuyuan Lantern Festival has gained international attention, with previous events attracting large audiences abroad, and this year’s local focus is complemented by online streaming, allowing global audiences to experience the festival [7].