"哭哭马"毛绒玩偶 "马彪彪"软陶小马 上海博物馆"心情小马"冰箱贴 朵云轩木版水印马年系列 "云马逐梦"手提灯笼 今潮8弄的大型灯光艺术装置 正大广场《天马》巨型糖艺作品 世博会博物馆"马上有钱"旋转冰箱贴 思南公馆"以梦为马"迎新装置 豫园灯会"骏驰九 州，步步生花"主灯组 陈 琳 当网络上的"哭哭马"毛绒玩偶以情绪共鸣出圈，"马彪彪"软陶小马以随性质感取胜，折射出传统生肖设 计个性化、趣味化的当代潮流时，申城的设计师与文创人，在表达公众情绪、展示时代潮流的同时，将 地域记忆、非遗技艺、传统文脉与现代审美相融，开辟了一条兼具传统、摩登与国际化新意的生肖设计 路径。——编者 新春申城，马年吉庆与年味盈满街巷。 今潮8弄的"虹口礼物"首店内，"白马咖啡馆"系列文创持续热卖，将摩登精致与马年设计元素相融相 宜。亚克力灯细致复刻老建筑的窗棂与砖墙，点亮时，暖光似从历史缝隙中缓缓苏醒；纯白马克杯上， 咖啡色骏马徽标与"1939"年份静静相伴，无声诉说着一段关于庇护与重逢的城市记忆。该系列中，余积 勇艺术工作室创作的陶瓷马年摆件，釉色温润、线条流畅，无奔跃的夸张姿态，却以含蓄内敛的形体， 将"一马当先"的吉祥寓意，稳 ...

Core Insights - The rise of "crying horse" plush toys symbolizes the growing trend of self-indulgent consumption, reflecting a shift from functional value to emotional value in consumer behavior [2][3] Group 1: Emotional Consumption Trends - Emotional consumption is defined as purchasing non-essential items or experiences to achieve immediate pleasure and self-affirmation, indicating a transformation in consumer mindset from "buying useful" to "buying happiness" [2] - The emotional economy market in China is projected to reach 2.31 trillion yuan in 2024, with expectations to exceed 4.5 trillion yuan by 2029, highlighting its robust growth potential [2] - Local governments are increasingly recognizing this trend, with many incorporating emotional consumption strategies into their work reports [2] Group 2: Expanding Consumption Scenarios - The scope of self-indulgent consumption is broadening, with products like custom baby clothes, stress-relief toys, and niche accessories gaining popularity, as consumers prioritize emotional resonance and self-expression over mere practicality [3] - The focus on "interesting" and "meaningful" products indicates that emotional satisfaction is becoming a key driver of consumer willingness to spend, stimulating innovation on the supply side [3] Group 3: Industry Dynamics and Opportunities - The emotional economy is driving new business models, with manufacturers like those in Yiwu ramping up production of popular items, and DIY workshops and cultural experience venues gaining traction [4] - Diverse supply options are aligning with personalized consumer needs, injecting flexibility into consumption growth and creating new pathways for domestic demand expansion [4] - However, the industry must avoid "hollowness" in content, as some trending products rely on superficial attributes without sustainable narratives, which could hinder long-term success [4] Group 4: Strategic Recommendations - To capitalize on the emotional economy, businesses should innovate their offerings by understanding the nuanced emotional needs of different consumer segments, creating products that blend practicality with therapeutic benefits [5] - Policymakers should enhance consumer promotion measures, integrating emotional consumption into broader strategies for domestic demand and consumption stimulation [5] - Maintaining market order and consumer rights is essential for fostering a healthy environment for emotional consumption to thrive [5]

Core Insights - The rise of "crying horse" plush toys symbolizes the growing trend of self-indulgent consumption, reflecting a shift from functional value to emotional value in consumer behavior [2][3] - The emotional economy market in China is projected to reach 2.31 trillion yuan in 2024 and exceed 4.5 trillion yuan by 2029, indicating strong growth potential [2] - Local governments are increasingly recognizing and promoting emotional consumption in their work reports, aligning with the broader trend of self-indulgent spending [2] Group 1: Trends in Self-Indulgent Consumption - Self-indulgent consumption is expanding beyond traditional boundaries, with consumers valuing emotional resonance and self-expression over mere practicality [3] - Products like custom children's clothing, stress-relief toys, and niche accessories are gaining popularity, highlighting a shift in consumer preferences towards items that provide emotional satisfaction [3] Group 2: Market Dynamics and Supply Innovations - The emotional economy is driving new market dynamics, with businesses adapting to meet the demand for products that offer joy and unique experiences [4] - Various sectors, including tourism and home goods, are innovating to provide products that enhance daily life and emotional well-being, such as themed accommodations and comforting home items [4] Group 3: Strategic Recommendations for Industry Growth - To capitalize on the emotional economy, companies should innovate their offerings by understanding the emotional needs of different consumer segments and creating products that combine practicality with therapeutic benefits [5] - Policymakers are encouraged to enhance consumer policies that support emotional consumption as part of broader strategies to stimulate domestic demand [5] - The industry must avoid superficial trends and focus on building sustainable emotional connections with consumers to ensure long-term success [4][5]