0:00 新华社郑州2月18日电（记者袁月明）"我是东汉绿釉小陶狗，绿釉披身颜值够，颈间铃铛轻轻抖……"农历大年初二上午，河南博物院西配楼 二层多功能厅内座无虚席，文物歌舞剧《国宝欢乐耶》首场演出正在进行。 舞台上，贾湖骨笛、妇好鸮尊、莲鹤方壶、绿釉陶狗、三彩马等河南博物院的珍贵文物"活"了起来、"走"出展柜，开启一场穿越时空的奇幻冒 险。精彩的表演，引来台下观众的阵阵喝彩。 "作为河南博物院首部原创文物歌舞剧，《国宝欢乐耶》跳出对文物'年代、尺寸、材质'这样的常规表达，通过艺术化、拟人化演绎，让文物 成为有情感、有思考的'老朋友'。"该剧总导演原娜说。 据了解，整场演出时长约45分钟，共分为"国宝之行""水之旅""雪之境""尘之光""文明之守"五个部分，通过多元音乐搭配特色舞蹈，呈现每 位"文物主角"的独特气质与文化内涵。 歌舞剧《国宝欢乐耶》演出现场。新华社记者 袁月明 摄 "我最喜欢红色的朱雀，我知道它来自四神云气图壁画。"演出结束后，6岁的马妙可兴奋地向记者分享她最喜爱的文物角色，"我要去展厅里找 找这件文物！" 这是河南博物院首部原创文物歌舞剧《国宝欢乐耶》演出现场。新华社记者 袁月明 摄 "比如莲 ...

文物活化、非遗美学与硬核AI 梦幻联动 文脉焕新，智绘舞台！ 2026 云南春晚舞蹈类节目抢"鲜"看 每一支舞都美到让人失语！ 《三春杨柳》：取自《长联・大观》经典选段，"九夏芙蓉，三春杨柳"，舞姿曼妙，再现大观楼滇池畔 的春日雅韵，诗情画意春城独有。 科技焕新｜融媒体舞蹈《青鱼阵》 当前沿科技邂逅国风舞蹈，融媒体舞蹈的巧思，藏在AI特效与真人演员的浪漫共舞里。虚实交织间， 青鱼阵仿佛破屏而出。科技赋能，探索融媒体舞蹈新表达。 匠心之作｜《河泊所・春融》 以"2024年度全国十大考古新发现"云南晋宁河泊所遗址为灵感，让千年古滇文明在舞台上"活" 过来。 舞者化身青铜，用极具张力的失重感舞姿，配合CG与AI技术，复刻古滇文物的神韵。当冰冷的青铜遇 上流动的光影，历史与科技温柔相拥，为"文物活化" 献上极具云南特色的生动实践。 美轮美奂｜《青清》&《长联・大观》选段 《青清》：傣乡山水入舞来！以形写意，虚实相生，用柔美身段舞出翠浪流光，扁担轻摇间尽是傣家儿 女的温婉与勤劳，把云南的春天揉进了每一个动作里。 赴一场穿越千年、智绘未来的新春之约！ 2026云南春晚 主办：中共云南省委宣传部 承办：云南广播电视台 金马 ...

"哭哭马"毛绒玩偶 "马彪彪"软陶小马 上海博物馆"心情小马"冰箱贴 朵云轩木版水印马年系列 "云马逐梦"手提灯笼 今潮8弄的大型灯光艺术装置 正大广场《天马》巨型糖艺作品 世博会博物馆"马上有钱"旋转冰箱贴 思南公馆"以梦为马"迎新装置 豫园灯会"骏驰九 州，步步生花"主灯组 陈 琳 当网络上的"哭哭马"毛绒玩偶以情绪共鸣出圈，"马彪彪"软陶小马以随性质感取胜，折射出传统生肖设 计个性化、趣味化的当代潮流时，申城的设计师与文创人，在表达公众情绪、展示时代潮流的同时，将 地域记忆、非遗技艺、传统文脉与现代审美相融，开辟了一条兼具传统、摩登与国际化新意的生肖设计 路径。——编者 新春申城，马年吉庆与年味盈满街巷。 今潮8弄的"虹口礼物"首店内，"白马咖啡馆"系列文创持续热卖，将摩登精致与马年设计元素相融相 宜。亚克力灯细致复刻老建筑的窗棂与砖墙，点亮时，暖光似从历史缝隙中缓缓苏醒；纯白马克杯上， 咖啡色骏马徽标与"1939"年份静静相伴，无声诉说着一段关于庇护与重逢的城市记忆。该系列中，余积 勇艺术工作室创作的陶瓷马年摆件，釉色温润、线条流畅，无奔跃的夸张姿态，却以含蓄内敛的形体， 将"一马当先"的吉祥寓意，稳 ...

从观展到潮玩 甘肃省博物馆"奇妙夜"活动燃动金城 市民选购纪念品 "没想到晚上的博物馆这么热闹，文创又萌又有意义，还能亲手参与互动，这趟来得太值了。"刚集齐五枚马 形图案的孙杨涵举着刚入手的"红运当头马"毛绒玩偶，兴奋地向记者分享。1月26日晚，甘肃省博物馆打破夜 间闭馆传统，以"马力全开——博物馆启航夜"为主题，"主题晚会+夜探博物馆"沉浸式活动，让千年丝路文物 与现代潮流激情碰撞，为兰州市民与游客献上了一场兼具历史底蕴与摩登活力的马年开年盛宴。 夜幕降临，甘肃省博物馆内灯火璀璨，"抓马"市集的吆喝声、互动区的欢笑声与悠扬的乐声交织在一起，打 破了博物馆夜间的静谧。活动以激昂的马头琴演奏《万马奔腾》拉开序幕，伴随着雄浑的呼麦，万马奔腾的 磅礴意象瞬间将观众带回辽阔的草原，跨越千年的艺术对话就此开启。 最受瞩目的"马力全开"文创新品发布主题走秀将现场气氛推向高潮。随着悠扬的笛声，甘博"马力全开"系列 贺岁新品"三马连发"：通体正红的"红运当头马"、身穿红色针织毛衣的"本命年马"、融合西部牛仔元素的"西 部马仔"三款毛绒玩具组团出道，萌态十足；马财神摆件、马到成功新年礼包、甘味三炮台礼盒同步亮相，涵 盖潮玩、家 ...

Core Viewpoint - The article discusses the launch of the "Cultural + Consumption" experience at the Beijing Road Cultural Market, highlighting the integration of traditional culture with modern consumer experiences through interactive and innovative displays [5][62]. Group 1: Cultural Experience - The event features the Guangdong Cultural and Creative Exhibition Area, which runs from December 19 to 28, showcasing the rich Lingnan cultural heritage in an engaging manner [5][6]. - Visitors can experience the "Guangfu Dream Record," which uses VR technology to immerse them in the historical context of the Maritime Silk Road, enhancing the educational experience beyond traditional textbooks [10][11][19]. - The exhibition includes various cultural products that reinterpret historical artifacts with modern aesthetics, making culture accessible and relatable to the public [24][28]. Group 2: Innovative Displays - The Guangdong Provincial Museum's booth presents creative products inspired by historical designs, such as scarves and puzzles, which effectively communicate historical narratives [20][24][27]. - The Non-Material Cultural Heritage Pavilion showcases traditional crafts like Chaozhou wood carving and Cantonese embroidery, emphasizing the revival of traditional techniques in contemporary contexts [30][33]. - The Guangzhou Cloisonné section not only displays finished products but also demonstrates the intricate production process, bridging traditional craftsmanship with modern design [40][41]. Group 3: Youth Engagement and Creativity - The Guangdong-Hong Kong-Macao Greater Bay Area Cultural Creative Design Competition features award-winning works that reflect the innovative spirit of youth, emphasizing practicality in design [47][49]. - The exhibition includes interactive experiences, such as ancient paper-making, allowing young people to engage with cultural heritage actively [55]. - The integration of cultural creativity with tourism resources is evident in products designed around famous landmarks, enhancing the travel experience with unique souvenirs [56][60]. Group 4: Cultural Consumption and Community Engagement - The market's diverse offerings encourage community interaction with Lingnan culture, fostering a sense of cultural identity and continuity through consumer participation [62][64]. - Each purchase and inquiry at the market represents a conscious choice to engage with and support cultural heritage, contributing to the vibrancy of the local culture [64][65].

Core Viewpoint - The Xinjiang Museum is successfully revitalizing ancient cultural relics through modern creative products, making them appealing to younger audiences and integrating them into daily life [1][2]. Group 1: Product Development - The Xinjiang Museum has launched over 2,000 creative products across seven series, including "Five Stars Rising in the East Benefits China," "Watch Over the Mountains," and "Dreams of the Jiang Lake" [2][4]. - The creative products range from hairpins inspired by historical artifacts to mugs, porcelain gift boxes, scarves, mouse pads, and sachets, blending traditional elements with modern design [2][4]. Group 2: Cultural Impact - The museum aims to connect ancient relics with contemporary life, allowing visitors to experience the rich history and culture of Xinjiang through these products [4]. - Visitors, such as Li Wen and Lin Meng, express a deep appreciation for the historical significance of the products, indicating a growing interest in Xinjiang's cultural heritage [2][4]. Group 3: Future Plans - The Xinjiang Museum plans to continue its "cultural relics + interpretation + creative products" development model, focusing on innovation and the creation of more culturally rich and practical items [4].

Core Viewpoint - The integration of technology and cultural heritage is transforming the way museums present artifacts, enhancing audience engagement and cultural confidence through immersive experiences [1][4]. Group 1: Cultural Heritage Activation - The concept of "cultural co-creation" emphasizes the importance of activating cultural relics and engaging audiences to foster a deeper cultural appreciation [1][4]. - The Nanjing Museum's VR exhibition of the "Kunyu Wanguo Quantu" showcases how technology can revitalize static artifacts into dynamic experiences, attracting significant audience interest [1][2]. Group 2: Innovative Product Development - Museums like the Henan Museum are creatively merging cultural relics with culinary experiences, such as coin-shaped chocolates, to appeal to younger audiences and enhance cultural engagement [2]. - Successful cultural products, like those from the Forbidden City, demonstrate the effectiveness of combining artistic and practical elements to meet consumer needs for both material enjoyment and spiritual experience [2]. Group 3: Audience Interaction and Experience - The use of VR technology allows visitors to interact with historical narratives, such as experiencing the voyages of Zheng He through immersive storytelling, enhancing both credibility and engagement [3][4]. - The shift from passive observation to active participation transforms museums into cultural communities where audiences can contribute to the narrative [3][4]. Group 4: Future Opportunities - The ongoing popularity of cultural tourism and the integration of technology present new opportunities for the activation and transformation of cultural resources [4]. - Emphasizing protection, activation, content quality, experience optimization, and innovative supply will sustain the momentum of cultural heritage engagement and enrich public cultural life [4].

Core Perspective - The article highlights the increasing trend of cultural heritage engagement, particularly through museums, aiming to make artifacts more accessible and interactive for the public, especially children [1][5][12]. Group 1: Museum Initiatives - The Xiaoshan Museum has launched a mobile exhibition and pottery experience classes, bringing thousands of years of history into schools [1][5]. - The "Yinxu Youth Speaking" program at the Yinxu Museum in Anyang allows young volunteers, averaging 10 years old, to provide engaging historical narratives, making ancient stories more relatable [7][9]. Group 2: Cultural and Creative Products - The Luoyang Museum has developed 38 new cultural products this year, generating over 22 million yuan in revenue, showcasing the successful transformation of cultural resources into consumer goods [12][14]. - The integration of ancient artifacts into modern products, such as hair accessories inspired by historical designs, demonstrates a creative approach to cultural heritage [17][20]. Group 3: Market Response and Trends - The popularity of cultural products, such as the "Wu-Yue Competition" plush toys, indicates a strong market demand for items that blend historical elements with contemporary design [18][20]. - The consistent sales of around 30,000 items per month reflect the successful combination of cultural heritage with local culture, appealing to a broad audience [20].

Core Viewpoint - The dance drama "Eternal Joy" premiered during the National Day holiday after two and a half years of preparation and creation, aiming to explore new narrative structures in dance dramas that traditionally struggle with storytelling [2]. Group 1: Historical and Cultural Significance - "Eternal Joy" carries a heavy historical and cultural weight, focusing on the Yongle Palace, which began construction in 1247 and is the only existing official architectural complex from the Yuan Dynasty in China [2]. - The narrative seeks to connect the historical artifacts with contemporary emotions, emphasizing the human spirit attached to these cultural relics [2]. Group 2: Creative Structure and Themes - The creative approach breaks away from linear storytelling by constructing the work in "units" that highlight three aesthetic dimensions: architecture, murals, and glazed pottery, each telling an independent story of cultural revitalization [3]. - The project intertwines two timelines, focusing on the experiences of young builders during the palace's relocation in the 1950s, showcasing the significance of their contributions [3]. Group 3: Artistic Execution and Legacy - The production team, primarily composed of young actors from the China Oriental Performing Arts Group, aims to resonate with the historical figures they portray, bridging the past and present [5]. - The dance drama concludes with a thematic elevation, where the builders transition from background figures to main characters, symbolizing the continuity of cultural heritage [4][5].

Core Perspective - The article highlights the significant advancements in cultural heritage and tourism in China during the "14th Five-Year Plan" period, showcasing the integration of technology and cultural preservation efforts [1]. Group 1: Cultural Heritage and Technological Integration - Over 130,000 new cultural heritage sites have been discovered, and nearly 2,000 national protection units are undergoing restoration [1]. - The use of virtual reality (VR) technology at the Sanxingdui Museum allows visitors to experience archaeological sites, enhancing engagement with ancient artifacts [3][7]. - AI technology has been employed to reconstruct ancient artifacts, such as the 2.53-meter bronze bird-foot statue, by accurately matching and assembling fragments from different excavation sites [9]. Group 2: Cultural and Tourism Industry Growth - The cultural tourism industry in China has seen a revenue surge, exceeding 10 trillion yuan, with museums receiving nearly 1.5 billion visitors annually [1]. - The Sanxingdui Museum has introduced various creative cultural products, such as bags and keychains featuring bronze figures, making ancient culture more accessible and appealing to younger audiences [10][12]. - In Gansu, the "Digital Dunhuang" project aims to reunite lost artifacts through digital means, attracting nearly 30,000 visitors from 29 countries since its launch [21]. Group 3: Regional Cultural Developments - Tibet's cultural tourism sector has welcomed over 57 million visitors in the first eight months of 2025, marking an 11.3% increase year-on-year, with cultural industry output exceeding 10 billion yuan [28]. - The "Village T" fashion show in Guizhou has gained national attention, showcasing local ethnic cultures and significantly boosting sales of traditional handicrafts [38].