Group 1 - Companies are increasingly engaging with shareholders through tangible rewards, reflecting a shift in the relationship between companies and investors [2] - Over ten A-share listed companies have launched physical reward activities this year, offering a variety of items such as rice dumplings, sauces, and movie tickets [2] - This trend indicates that companies are trying to activate shareholders as users and brand advocates, rather than just viewing them as capital providers [2] Group 2 - Some investors perceive these rewards as a way to connect investment with daily life, enhancing the sense of community [2] - However, there are investors who view these rewards as short-term incentives, leading to a pattern of buying stocks temporarily to claim benefits before selling [2] - The effectiveness of these physical rewards in fostering long-term investor loyalty remains uncertain, as fundamental company performance is still a key factor for investors [2] Group 3 - Rational investors prioritize the sustainability of rewards and the overall financial health of the company over physical gifts [3] - Dividends and growth potential are considered more important than tangible rewards, which are seen as supplementary [3] - Companies need to focus on solid performance and strategic planning to build long-term confidence among shareholders, beyond just offering rewards [3]