Core Viewpoint - The recent launch of Guizhou Moutai's 70th Anniversary commemorative liquor has seen overwhelming demand, with prices skyrocketing in the secondary market, indicating strong market appeal and nostalgia for the brand [1][3]. Pricing Dynamics - The initial official price of the 70th Anniversary Moutai was 7,000 yuan, but it has surged to between 10,000 and 100,000 yuan in the secondary market, reflecting an increase of approximately 42.86% to 1328.57% within just six days of launch [3]. - The current wholesale price for the 70th Anniversary Moutai is reported at 8,800 yuan per bottle, representing a 25.71% premium over the official price [3]. Market Trends - The 1983 vintage of the old five-star Moutai is currently priced at 39,500 yuan, while the 1984 vintage is at 26,500 yuan, showcasing the rising value of older Moutai products in the market [4]. - The Moutai Collectors' Association has ceased operations, returning deposits to its members, indicating a shift in the management of the old liquor market [5]. Market Challenges - A significant drop in auction success rates for Moutai products has been noted, with a 91.67% failure rate in a recent auction, suggesting a potential decline in long-term value expectations for Moutai as a collectible [6]. - The operational challenges faced by Moutai Collectors' Association highlight the need for a clearer business model and profitability strategy in the old liquor market [5][6]. Future Outlook - The Moutai old liquor market is estimated to be worth around 850 billion yuan, with an annual transaction volume of approximately 110 billion yuan, indicating substantial market potential despite existing challenges [7]. - The establishment of a new Moutai Collectors' Association could help standardize pricing and improve consumer trust in the old liquor market [7][9]. - The success of the 70th Anniversary product may serve as a model for future Moutai products, emphasizing scarcity, cultural significance, and exclusivity [9][10].