Core Viewpoint - The market for Moutai's old liquor, particularly the 70th anniversary of the Five-Star trademark, is experiencing significant demand and price increases, contrasting with the struggles faced by the Moutai Collectors Association, which has ceased operations due to financial pressures and market fluctuations [3][7][9]. Group 1: Market Dynamics - The Moutai liquor (Five-Star trademark 70th anniversary) has seen terminal transaction prices ranging from 10,000 to 100,000 yuan, indicating a high premium in the secondary market [3]. - The overall price trend for the Moutai liquor (Five-Star trademark 70th anniversary) is on the rise, with a notable contrast to the declining prices of the 53-degree 500ml Flying Moutai [3][5]. - The Moutai old liquor market is estimated to be worth approximately 850 billion yuan, with an annual trading volume of about 110 billion yuan, accounting for over 85% of the total trading volume in the liquor industry [8]. Group 2: Challenges and Changes - The Moutai Collectors Association has ceased operations due to unclear policies and high operational costs, which have made it unsustainable [7]. - The auction market for Moutai old liquor has seen a significant drop in success rates, with a 91.67% failure rate in a recent auction, highlighting the volatility in the old liquor market [7]. - The lack of an official valuation standard for Moutai old liquor has led to inflated prices and concerns over long-term value management [8]. Group 3: Future Outlook - The cessation of the Moutai Collectors Association may lead to a more regulated market, potentially benefiting the development of the Moutai old liquor sector [9]. - The successful launch of the Moutai liquor (Five-Star trademark 70th anniversary) demonstrates a new development model that leverages scarcity, cultural significance, and exclusivity to attract consumers [9].

Core Viewpoint - The recent launch of Guizhou Moutai's 70th Anniversary commemorative liquor has seen overwhelming demand, with prices skyrocketing in the secondary market, indicating strong market appeal and nostalgia for the brand [1][3]. Pricing Dynamics - The initial official price of the 70th Anniversary Moutai was 7,000 yuan, but it has surged to between 10,000 and 100,000 yuan in the secondary market, reflecting an increase of approximately 42.86% to 1328.57% within just six days of launch [3]. - The current wholesale price for the 70th Anniversary Moutai is reported at 8,800 yuan per bottle, representing a 25.71% premium over the official price [3]. Market Trends - The 1983 vintage of the old five-star Moutai is currently priced at 39,500 yuan, while the 1984 vintage is at 26,500 yuan, showcasing the rising value of older Moutai products in the market [4]. - The Moutai Collectors' Association has ceased operations, returning deposits to its members, indicating a shift in the management of the old liquor market [5]. Market Challenges - A significant drop in auction success rates for Moutai products has been noted, with a 91.67% failure rate in a recent auction, suggesting a potential decline in long-term value expectations for Moutai as a collectible [6]. - The operational challenges faced by Moutai Collectors' Association highlight the need for a clearer business model and profitability strategy in the old liquor market [5][6]. Future Outlook - The Moutai old liquor market is estimated to be worth around 850 billion yuan, with an annual transaction volume of approximately 110 billion yuan, indicating substantial market potential despite existing challenges [7]. - The establishment of a new Moutai Collectors' Association could help standardize pricing and improve consumer trust in the old liquor market [7][9]. - The success of the 70th Anniversary product may serve as a model for future Moutai products, emphasizing scarcity, cultural significance, and exclusivity [9][10].

Core Viewpoint - The launch of Guizhou Moutai (70th Anniversary of the Five-Star Trademark) has seen immediate sell-out and significant speculation in the secondary market, highlighting its strong market appeal and the rising prices of Moutai products [1][4][5]. Pricing Dynamics - The initial official price of the commemorative Moutai was 7,000 yuan, but it has surged to transaction prices between 10,000 and 100,000 yuan within six days, reflecting an increase of approximately 42.86% to 1328.57% [4][5]. - The current batch price for the commemorative Moutai is reported at 8,800 yuan per bottle, which is a 25.71% increase from the official price [4]. Market Trends - The popularity of the commemorative Moutai is attributed to its limited release and the historical reputation of the old five-star Moutai in the secondary market, which has driven prices higher [5][12]. - The old five-star Moutai from 1983 is currently priced at 39,500 yuan, while the 1984 version is at 26,500 yuan, indicating a trend of increasing prices with age [7]. Changes in Collectors' Associations - The Moutai Collectors' Association has ceased operations, returning deposits to its members, and a new association may be formed to regulate the old liquor market [8][10]. - The previous association's failure is attributed to unclear policies and a lack of profitability, leading to operational challenges [10]. Market Size and Challenges - The Moutai old liquor market is estimated to be worth approximately 850 billion yuan, with an annual transaction volume of about 110 billion yuan, accounting for 85% of the total market for aged liquor [12]. - There is a lack of official valuation standards for old Moutai, leading to price instability and affecting market trust [12][13]. Future Outlook - The success of the commemorative Moutai may signal new development models for the old liquor market, emphasizing the importance of scarcity, cultural significance, and exclusivity [13]. - The potential establishment of a new collectors' association could help standardize pricing and enhance consumer trust in the old liquor market [12][13].