公仔的安放吸引了不少歌迷前来打卡。歌迷西西带着自己珍藏的任贤齐海报来到公园，"我上中学时候 就听任贤齐的歌，下个月的演唱会我也抢到了票，没想到北海公园还有他的公仔，我要先来合影。"傍 晚的朝阳公园，歌迷们在亮灯的大球前合影，遛弯路过的市民也拍照留念，把它当作全新的景观，"经 常来逛的公园里多了几个大球，挺新鲜的，你看，它们表情还不一样。" 本报讯（记者韩轩）夏季的北京又迎来演唱会旺季，大批歌手火热开唱。任贤齐、五月天等歌手（组 合）的演唱会尚未正式开启，其歌手形象公仔已经空降北京，在北海公园、朝阳公园、居庸关长城、首 钢园等地亮相，"萌"态可掬的人物公仔与或古朴或时尚的城市地标搭配在一起，成为全新的城市景观， 吸引无数歌迷和市民打卡。 走进北海公园南门，步行没多远，就能看见一个两人高的公仔矗立湖边。公仔底座上写着"任学长"，他 戴着黑框眼镜，弧形上翘的嘴型仿佛向游客笑着问好，沿着它背后的湖水碧波望去，远处就是北海的白 塔，为宁静典雅的古典园林增添了一丝可爱的气息。"任学长"是歌手任贤齐的人物公仔。今年7月初， 任贤齐将携"齐迹"巡回演唱会登台北京首都体育馆。 无独有偶。近日，朝阳公园北码头附近的湖面上新添五个 ...

Core Insights - The collaboration between Starbucks and Mayday demonstrates the band's strong market appeal and ability to generate revenue through diverse commercial ventures [1][2] - The limited edition products, such as the "Star Cup," sold out quickly, indicating high demand and the effectiveness of IP crossovers in enhancing consumer product value [1][3] - The phenomenon of fans engaging in intense purchasing behavior reflects the growing trend of fan economy and the commercialization of celebrity brands [2][6] Group 1: Product Launch and Sales Performance - Mayday's collaboration with Starbucks includes a range of products like glass cups and thermos bottles, with prices set at 199 yuan and 249 yuan respectively, all of which sold out on the first day [1][3] - The resale market for these products has seen significant price increases, with original prices nearly doubling on second-hand platforms [2][3] - The STAYREAL brand, co-founded by Mayday's lead singer, has seen substantial sales growth, with popular items like carrot-themed merchandise generating over 21.88 million yuan in revenue [5] Group 2: Fan Engagement and Cultural Impact - Fans have adopted a unique symbol, the carrot, as a means of identification and community among Mayday supporters, showcasing the cultural significance of the band [3][7] - The integration of merchandise into everyday life reflects a shift in consumer behavior, where emotional connections to brands drive purchasing decisions [7] - The establishment of STAYREAL pop-up stores during concert tours has created a ritualistic experience for fans, further solidifying the brand's presence in the fan economy [6] Group 3: Broader Industry Trends - The rise of concert-related revenue streams highlights a shift from traditional ticket sales to a comprehensive consumption ecosystem, including merchandise and food services [5][6] - The success of celebrity brands like STAYREAL contrasts with other celebrity ventures that have struggled, emphasizing the importance of quality and consumer perception in brand longevity [6] - The evolution of fan economy indicates a transition towards a model where content and emotional engagement are key drivers of consumer behavior [7]