Core Insights - The article discusses the emerging "ticket root economy" in Zhengzhou, where ticket purchases for performances and events unlock various consumer benefits, enhancing the overall travel and entertainment experience [2][3][5] - In 2024, Zhengzhou is set to host 47 large-scale commercial performances, attracting approximately 960,000 attendees, indicating a robust demand for cultural events [2] - The integration of ticketing with local services such as hotels and restaurants is driving a new wave of consumer spending, creating a comprehensive consumption chain [2][3] Group 1: Ticket Root Economy - The "ticket root economy" links various consumption scenarios through discounts and promotions associated with event tickets, fostering a new economic model that includes ticket sales, derivative consumption, and cultural dissemination [2][5] - This model allows consumers to access discounts on hotels and attractions with their event tickets, effectively turning a ticket into a "universal pass" for exploring the city [3] Group 2: Impact on Local Economy - The collaboration between cultural events and local businesses, such as restaurants and hotels, has revitalized commercial activity in Zhengzhou, as seen during the recent 2025 Mayday concert, which drew significant crowds to nearby establishments [3] - From 2023 to the first half of 2025, Henan province received 2.723 billion tourists, generating a total tourism revenue of 2.64 trillion yuan, reflecting an annual growth rate of 6.8% and 7% respectively [4]