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国潮中医市集走红宝山:让传统养生“潮”起来、“活”起来
Xin Hua Cai Jing· 2025-11-23 06:13
Core Viewpoint - The "YOUNG生'庙'会" Traditional Chinese Medicine (TCM) market integrates TCM concepts with modern lifestyle, aiming to make TCM more accessible and appealing to the younger generation [1][4]. Group 1: Youthful Expression - A TCM product, a herbal bracelet made from sandalwood and dried tangerine peel, has become popular among young people, showcasing the blend of health benefits and modern aesthetics [2]. - The market features innovative food and drink options, such as herbal milk tea and traditional desserts, tailored to the consumption habits of younger demographics [2]. - High-tech health assessment tools, like tongue and pulse analysis devices, are used to provide personalized wellness recommendations, breaking the stereotype of TCM being outdated [2]. Group 2: Practical Integration - The market emphasizes convenience, offering on-site consultations for common health issues and free health screenings, making professional TCM services easily accessible to residents [3]. - Popular activities include hands-on experiences with TCM techniques like ear acupressure and DIY moxibustion, attracting significant participation from the community [3]. - The event has received positive feedback from attendees, highlighting the practical benefits of TCM in daily health management [3]. Group 3: Localized Development - The market showcases local medical resources and traditional techniques, such as "Five Elements Pastry" and regional acupuncture practices, enhancing community engagement with TCM [3]. - Community health enthusiasts are recruited as "curators" to lead interactive projects, fostering intergenerational transmission of TCM culture [4]. - Future plans include regular and ongoing TCM markets to further integrate TCM culture into modern life, enhancing community health awareness and participation [4].