新华财经上海11月23日电 （谷青竹） 小雪时节，暖意融融。11月22日，由宝山区卫生健康委员会联合 庙行镇党委、政府共同打造的"YOUNG生'庙'会"国潮中医市集，在共康党群服务中心东茭泾畔鸣锣开 市。这场为期两天的市集以"中医生活化、年轻化、本土化"为核心，将中医"治未病"理念与潮流体验深 度融合，让居民在逛市集、享服务中感受中医魅力，成为宝山区党建与卫生健康事业深度融合的生动实 践。 生活化落地：服务触手可及，健康融入日常 市集以"便民惠民"为核心，将专业中医服务转化为居民触手可及的生活体验。曙光医院、宝山区中西医 结合医院等多家医疗机构的专家坐镇咨询区，针对颈肩腰腿痛、失眠、消化不适等常见问题提供一对一 解答；基础检测区免费提供血压、血糖测量和体质辨识服务，耳穴贴压、艾灸贴DIY等适宜技术体验区 前排起长队；八段锦现场教学环节更是人气爆棚，老祖宗传下来的养生功法成为打工人"去班味"的实用 妙招。 "在家门口就能找专家咨询，还能免费测血压、学养生功法，这样的市集太实用了！"居民杨红卫阿姨特 意赶来参与市集。作为中医的忠实粉丝，她深有感触："大病术后调理、日常养生保健，中医都帮了大 忙，西医治标、中医固本 ...

Core Insights - The mooncake market is experiencing a new trend with the introduction of "Five Elements" medicinal mooncakes, appealing to younger consumers through innovative flavors and the concept of health preservation based on traditional Chinese medicine [1][2] Group 1: Product Innovation - The "Five Elements" mooncake incorporates traditional Chinese medicine principles, aligning flavors with health benefits, such as liver health and calming effects for insomnia [1][2] - The mooncake's formulation emphasizes low oil and sugar content, catering to modern health-conscious consumers and addressing common health issues [2] Group 2: Market Trends - There is a growing interest among young people in integrating traditional Chinese medicine into their daily lives, as evidenced by the popularity of related topics on social media, which have surpassed 12 billion views [2] - Innovative products combining traditional Chinese medicine with modern aesthetics, such as herbal coffee and medicinal bread, are gaining traction among younger demographics [4] Group 3: Health Philosophy - The philosophy of "preventive medicine" in traditional Chinese medicine is highlighted as a unique advantage, with a focus on adapting to the health needs of different populations [4]

4位专家，部分市区、高校代表作交流发言。（记者 李丽 周欣怡） 会议强调，要着力深化理论研究，形成中医生活化理论体系。扎实推进试点工作，打造中医生活化示范 样板。健全中医药服务网络，提升基层服务能力。加强产品与服务创新，促进中医药与现代科技、文 旅、养老等产业深度融合。创新传播方式，广泛宣传中医药文化。加强人才培养，打造一支专业队伍。 全省中医生活化工作推进会9月23日在济南召开。副省长温暖出席并讲话。 会议指出，要深入学习贯彻习近平总书记关于中医药工作的重要论述和指示精神，落实省委、省政府部 署要求，深刻认识推进中医生活化对传承弘扬中华优秀传统文化、培育理性平和社会心态、服务群众健 康福祉、提升文化软实力和推动中医药事业发展的重要意义。 ...