Core Insights - Five Grain Liquid continues its century-long relationship with the World Expo, showcasing Chinese liquor at the 2025 Osaka World Expo [2][3] - The company has a rich history of participation in various World Expos, emphasizing cultural confidence and innovation [3][12] - The "Five Grain Liquid Theme Day" at the China Pavilion aims to provide an immersive cultural experience [3][5] Company Activities - The event features a 12.98-meter circular screen displaying a sand painting video that narrates the century-long connection between Five Grain Liquid and the World Expo [5] - A wall of honors showcases the brand's achievements, including multiple national awards and recognition as a national intangible cultural heritage [5][6] - Five Grain Liquid presented a commemorative gift box to the Osaka Expo China Pavilion, symbolizing the enduring friendship [6] International Strategy - The company is transitioning from "product export" to "value export," focusing on emotional connections with Japanese consumers [7] - The opening of the "New Longyin" restaurant in Osaka marks the second overseas authorized restaurant, enhancing local dining experiences [7][8] - Five Grain Liquid's marketing activities during the "Five Grain Liquid Theme Day" have received positive feedback from consumers, highlighting the fusion of Chinese and Japanese culinary aesthetics [8] Cultural Exchange and Global Presence - Five Grain Liquid has been actively promoting cultural exchange through its "Harmony Global Tour" in 17 countries, fostering mutual appreciation of different cultures [12] - The company has established restaurants in key international markets, collaborating with Michelin to create unique dining experiences [12] - Five Grain Liquid is committed to setting international standards for Chinese liquor and promoting sustainable development practices [13] Future Outlook - The company aims to leverage high-level global platforms to enhance cultural exchanges and create better experiences for consumers worldwide [13]