Core Insights - The article highlights the successful internationalization strategy of Wuliangye, showcasing its cultural and culinary integration at the 2025 Osaka Expo and its new restaurant openings in Singapore and Japan [4][12][15] Group 1: Event Highlights - The Wuliangye-themed day at the Osaka Expo has attracted significant attention, with daily visitor numbers reaching new highs [1] - The opening of the second overseas authorized restaurant, "Shinryugin," in Osaka, coincided with the Wuliangye-themed activities, enhancing brand visibility [1][9] - The Singapore Wuliangye restaurant opened on September 17, 2023, in the Bugis area, a hub for diverse culinary experiences [3][11] Group 2: Cultural Integration - Wuliangye is leveraging high-profile international events and localized experiences to deepen its cultural narrative and consumer engagement [4][13] - The immersive cultural experiences at the Osaka Expo, including interactive art and themed exhibits, aim to create lasting impressions of Chinese culture [6][8] - The Singapore restaurant features a blend of Chinese and local culinary elements, enhancing the dining experience and cultural resonance [11][12] Group 3: Strategic Approach - Wuliangye's strategy combines high-energy international platforms with localized market penetration, aiming for a sustainable global presence [4][13][15] - The brand's approach emphasizes a "standardized core with localized operations," allowing for adaptability while maintaining brand integrity [15] - The company aims to redefine the international perception of Chinese liquor, positioning it alongside global counterparts like French wine and Scotch whisky [16]

Core Insights - Five Grain Liquid continues its century-long relationship with the World Expo, showcasing Chinese liquor at the 2025 Osaka World Expo [2][3] - The company has a rich history of participation in various World Expos, emphasizing cultural confidence and innovation [3][12] - The "Five Grain Liquid Theme Day" at the China Pavilion aims to provide an immersive cultural experience [3][5] Company Activities - The event features a 12.98-meter circular screen displaying a sand painting video that narrates the century-long connection between Five Grain Liquid and the World Expo [5] - A wall of honors showcases the brand's achievements, including multiple national awards and recognition as a national intangible cultural heritage [5][6] - Five Grain Liquid presented a commemorative gift box to the Osaka Expo China Pavilion, symbolizing the enduring friendship [6] International Strategy - The company is transitioning from "product export" to "value export," focusing on emotional connections with Japanese consumers [7] - The opening of the "New Longyin" restaurant in Osaka marks the second overseas authorized restaurant, enhancing local dining experiences [7][8] - Five Grain Liquid's marketing activities during the "Five Grain Liquid Theme Day" have received positive feedback from consumers, highlighting the fusion of Chinese and Japanese culinary aesthetics [8] Cultural Exchange and Global Presence - Five Grain Liquid has been actively promoting cultural exchange through its "Harmony Global Tour" in 17 countries, fostering mutual appreciation of different cultures [12] - The company has established restaurants in key international markets, collaborating with Michelin to create unique dining experiences [12] - Five Grain Liquid is committed to setting international standards for Chinese liquor and promoting sustainable development practices [13] Future Outlook - The company aims to leverage high-level global platforms to enhance cultural exchanges and create better experiences for consumers worldwide [13]