Core Insights - Atour Group reported Q2 2025 revenue of 2.469 billion RMB, a year-on-year increase of 37.4% [2] - Adjusted net profit reached 427 million RMB, up 30.2% year-on-year [2] - Adjusted EBITDA was 610 million RMB, reflecting a 37.7% year-on-year growth [2] - The number of registered members reached 102 million, a 34.7% increase year-on-year [2] Hotel Business Performance - The number of operating hotels reached 1,824, a year-on-year increase of 29.2% [2] - The pipeline projects totaled 816 [2] - Overall RevPAR was 343 RMB, with an ADR of 433 RMB and an occupancy rate of 76.4% [2] Retail Business Growth - Retail GMV for Q2 was 1.144 billion RMB, showing a significant year-on-year growth of 84.6% [3] - During the 618 shopping festival, retail GMV reached 578 million RMB, up 86.1% year-on-year [3] Strategic Focus - Atour's 3-series and 4-series hotels cater to diverse consumer preferences and accommodation needs, enhancing competitive differentiation [2] - The 4.0 series hotels have opened over 30 locations, marking a significant product innovation milestone [3] - The company aims to maintain its focus on user experience and continuous product innovation to build competitive barriers [3]

零售业务方面，亚朵集团二季度GMV（商品交易总额）达11.44亿元，同比增长84.6%。"618"购物节期 间，GMV达到5.78亿元，同比增长86.1%，再次创下大促销售新高。基于零售业务的积极发展预期，亚 朵集团上调2025年全年收入指引至同比增长30%。 亚朵集团创始人兼CEO王海军表示："亚朵将持续推动住宿与零售产品的创新迭代，以差异化的体验优 势构建竞争壁垒，在行业周期波动中保持定力。" 在出行市场震荡调整的背景下，亚朵通过多层次的品牌与产品体系，实现不同细分市场的精准定位，构 建差异化竞争壁垒。其中，中高端市场，亚朵3系与4系协同并行，适配当下用户多元化的审美偏好和住 宿需求。具体来看，亚朵3系聚焦主流商旅场景，亚朵3.6首批酒店已经开业，签约势头向好。亚朵4系 瞄准商务出行与都市度假的复合场景需求，以差异化的产品特性引领未来中高端市场发展方向。截至目 前，亚朵4.0酒店开业数量已超30家。 8月26日，亚朵集团（NASDAQ:ATAT）发布2025年二季度财报。报告期内，亚朵集团实现营收24.69亿 元，同比增长37.4%；调整后净利润4.27亿元，同比增长30.2%；调整后EBITDA（息税折 ...