Investment Rating - The report maintains a "Buy" rating for the company with a target price of $48.4, representing a potential upside of 21.5% from the current stock price of $39.8 [6][7]. Core Insights - The company has shown strong growth in retail performance, with a revenue guidance increase for the full year from 50% to 60%, leading to an overall revenue guidance adjustment from 25-30% to 30% [5][6]. - The hotel business is experiencing sequential improvement, and the retail business continues to outperform expectations, contributing to a second growth curve for the company [6]. Financial Performance Summary - For FY25Q2, total revenue reached 2.469 billion RMB, a year-on-year increase of 29.69%. The breakdown includes rental store revenue of 150 million RMB (down 17.0%), franchise store revenue of 1.299 billion RMB (up 23.5%), and retail business revenue of 965 million RMB (up 79.8%) [3][5]. - The GAAP net profit for Q2 was 425 million RMB, a year-on-year increase of 17.3%, with a net profit margin of 17.2%. The Non-GAAP net profit was 427 million RMB, up 30.2%, with a Non-GAAP net profit margin of 17.3% [3][5]. - The company reported a GMV of 1.144 billion RMB for Q2 in its retail business, reflecting an 84.6% year-on-year increase, with online channel revenue exceeding 90% and a gross margin growth to 53.3% [5][6]. Store Expansion and Brand Development - As of the end of Q2, the total number of stores was 1,824, with 118 new openings and 20 closures, maintaining a rapid expansion pace. The company has a record high of 816 reserve stores, indicating strong interest from franchisees [4][5]. - The company has successfully launched over 30 Atour 4.0 hotels and opened its flagship hotel in Shenzhen, achieving a RevPAR exceeding 800 RMB in its first month [4]. Membership Growth and Hotel Performance - The overall occupancy rate (OCC) for the hotel business was 76.4%, with an average daily rate (ADR) of 433 RMB and a revenue per available room (RevPAR) of 343 RMB, showing a narrowing decline compared to previous quarters [5]. - The number of registered members reached 10.26 million, a year-on-year increase of 34.7%, with corporate agreement sales accounting for 20.0% of total sales nights [5].