基于零售业务的积极发展预期，亚朵集团上调2025全年收入指引至同比增长30%。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 财报显示 ， 亚朵集团 第二季度 营收 24.69亿元（人民币，下同），同比增长37.4%；调整后净利 润4.27亿元，同比增长30.2 %；调整后EBITDA 6.1亿元，同比增长37.7%。 据 IPO早知道消息， 亚朵集团（ NASDAQ:ATAT） 于 8月26日 发布 了 2025年 第二季度业绩报 告 。 在高端市场，面对用户持续升级的需求，萨和酒店基于 "隐逸东方"的品牌调性，打造了具有情感连 接的服务体验。在睡眠、疗愈、养生等多个维度打造的深度体验场景，实现了从功能满足到情绪认同 的跃升。 在中端市场，亚朵集团继续将轻居品牌作为战略重点，持续投入核心资源。轻居 3.3作为轻居3系全 新迭代的版本，通过对设计风格、功能模块与经营模型的系统优化，契合年轻用户与投资人的双重需 求，在市场中形成了差异化的竞争表现。 此外， 亚朵零售业务延续了强劲增长， GMV同比增长84.6% 至 11.44亿元 。 618购物节期间， 零售GMV达 ...

Core Viewpoint - Recent rumors suggest that Atour Hotel is considering a secondary listing in Hong Kong, which has garnered significant attention, but the company has not yet provided an official response [1] Company Overview - Atour Hotel, established in 2013, has rapidly expanded its portfolio to include six accommodation brands and two retail brands. As of the end of 2024, the company operates 1,619 stores with a total of 183,184 rooms, reflecting year-on-year growth of 33.8% and 32.8% respectively [3] - The company successfully listed on NASDAQ in November 2022, with its stock price increasing twofold from the issue price to $33.18 per share, resulting in a market capitalization of $4.585 billion [3] Expansion Plans - Management forecasts the opening of approximately 500 new stores by 2025, maintaining a closure rate similar to the previous year to enhance the quality of operating stores. This plan underscores Atour's commitment to achieving its goal of "2,000 quality stores" by 2025 [4] - In Q1 of this year, Atour opened 121 new stores, all through franchisees, bringing the total operating hotels to 1,727, a 33% year-on-year increase. Hotel revenue also grew by 15.6% to 1.161 billion yuan, with franchise stores contributing nearly 89% of the revenue [4] Cost Optimization Initiatives - To attract more franchisees, Atour has begun optimizing the costs of core operational materials, achieving an average reduction of 10% on items such as adult slippers and room card holders. The company has also announced significant price reductions on various operational supplies [4] Reputation Challenges - Despite rapid expansion, Atour has faced criticism regarding its reputation. For instance, during a music festival, hotel prices surged to 4,000 to 5,000 yuan, which was over ten times the usual rate, leading to public outcry [5] - Additional complaints have surfaced regarding service quality, including issues with cleanliness and the quality of amenities, which do not align with Atour's high-end image. The company has responded to these concerns by terminating contracts with problematic suppliers and conducting thorough inspections of its facilities [6]

作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，亚朵集团于11月19日发布了2024年第三季度财报。 财报显示， 亚朵集团 第三季度 营收18.99亿元（人民币，下同），同比增长46.7%；调整后净利 润为3.84亿元，同比增长41.2%；调整后EBITDA为5.32亿元，同比增长40.0% 。 | ｜ 营收 | | | | | --- | --- | --- | --- | | 18.99 亿元 | | 同比增长 +46.7% | | | 净利润 | | 同比增长 | 개 | | 3.81 | 亿元 | +45.3% | | | 调整后净利润 0 | | 同比增长 | | | 3.84 | 亿元 | +41.2% | | | ‖ 调整后EBITDA® | | 同比增长 | | | 5.32 亿元 | | +40.0% | | | 全年业绩指引 | | | | | 预计2024年营收同比增长 | | イ48%~52% | | 在动态复苏的环境下，亚朵集团本季度实现RevPAR（平均可出租客房收入）380元，ADR（日均房 价）456元，OCC（入住率）80.3%，经营业绩稳 ...