"游戏行业是最早出海的行业，没有之一。"亚马逊云科技中国区行业集群总经理李剑日前接受《每日经 济新闻》记者采访时笃定说道。 "我接触过很多中国游戏厂商，其中有不少都是从初创期就开始使用亚马逊云科技服务的。"回忆起早期 中国游戏企业出海的场景，李剑语气中带着些许感慨。 他还注意到，AI已为内容生产环节带来了最直观的变化。"原来需要'重劳动力'的美工美术工作，如今 在AI辅助下，能实现很大程度的提效。"李剑解释道，AI生成的素材已能满足很多场景需求。这不仅降 低了中小团队的创作门槛，也让大型厂商能将更多人力投入到创意设计中。 代码生成是AI为行业带来的另一个效能突破点。"现在大约30%的代码由AI生成，这在几年前是难以想 象的。"李剑给出的这个数据背后，是开发效率的质变。 AI重塑游戏全生命周期：从构建到运行的革新 "生成式AI（人工智能）出现后，第一批受益者就包括游戏行业。"李剑谈到这项新技术时，眼中透着兴 奋。在他看来，AI对游戏行业的改变远不止于降本增效，更在于重构了游戏生产的逻辑。 8月1日，第二十二届中国国际数码互动娱乐展览会（即2025 ChinaJoy）正式开幕，"出海"与"人工智能 （AI）"仍然 ...

Group 1: Core Insights - The 2025 ChinaJoy highlights "going global" and "artificial intelligence (AI)" as key topics for the gaming industry [1] - AI is transforming the gaming industry by enhancing efficiency and redefining production logic, with generative AI being a significant beneficiary [2][3] - AI's role in game development has evolved from a supportive tool to a creative partner, impacting various stages from construction to operation [3] Group 2: AI Impact on Game Development - AI has improved operational efficiency in gaming, such as upgrading intelligent customer service to handle multiple languages [2] - Generative AI is now involved in product design and planning, enhancing core gaming experiences beyond mere cost reduction [2] - AI contributes to game operation through automated server management, resource allocation, and player community engagement [3] Group 3: Support for Small and Medium Teams - Amazon Web Services (AWS) is addressing the challenges faced by small and medium-sized gaming teams by offering managed generative AI services that democratize technology access [6] - These services provide comprehensive support from computing power to application, allowing teams to focus on creativity rather than technical implementation [6] Group 4: Compliance and Security - AWS emphasizes the importance of compliance with varying regulations across different regions, such as GDPR in Europe [6][7] - The company has established a global infrastructure with 143 security standards and compliance certifications, ensuring safety as a top priority [7] Group 5: Future Outlook - The future vision for the gaming industry includes AI facilitating the entire development process, allowing developers to focus on gameplay rather than technical details [8] - AWS is building a complete AI technology stack to support this vision, including tools for code generation and 3D model creation [8][9] - Plans to deepen local ecosystems through partnerships, such as the digital empowerment center for the gaming industry, aim to provide better services to local developers [8]