Core Viewpoint - Emei Mountain A has announced a shareholder reward program that offers various benefits, including free tickets and discounts, which has positively impacted its stock price and market perception [1][2]. Group 1: Shareholder Benefits - From December 1, 2025, to January 31, 2026, shareholders holding 500 shares or more will receive free access to scenic spots, cable cars, and hot springs, along with discounts for family members [1]. - The stock price surged to its limit on December 1, indicating strong market approval of the reward program [1]. - The cost of acquiring 500 shares is approximately 6,435 yuan, with the benefits translating to at least a 3% return over two months, appealing to small investors [1]. Group 2: Cost Efficiency of the Program - The reward program is cost-effective for Emei Mountain A due to the low marginal cost associated with additional visitors, as the fixed costs of operations do not significantly increase with more guests [2]. - The free benefits are seen as an efficient use of "idle capacity," which can lead to increased revenue through secondary spending by shareholders and their families [2]. Group 3: Broader Market Trends - Shareholder reward activities have become common in the A-share market, with other companies also offering various incentives to engage their shareholders [2]. - These activities aim to transform shareholders into consumers of the company's products and services, enhancing market visibility and potentially driving revenue growth [3]. Group 4: Long-term Relationship Building - The goal of shareholder reward programs should extend beyond short-term stock price boosts to fostering a long-term relationship between the company and its investors [3][4]. - By allowing shareholders to experience the company's offerings, it can lead to a better understanding of the business model and create a stable trust relationship, encouraging long-term investment [3].

Core Viewpoint - Emei Mountain A announced a shareholder reward program offering free benefits such as tickets and discounts for shareholders holding 500 shares or more, which has positively impacted its stock price, demonstrating a strong market response to the initiative [1][2]. Group 1: Shareholder Benefits - From December 1, 2025, to January 31, 2026, shareholders with 500 or more shares will receive free access to various attractions and discounts for family members, enhancing the appeal of the investment [1]. - The stock price surged to a limit up on the first trading day after the announcement, indicating strong market approval and investor interest in the reward program [1]. Group 2: Cost Management - The reward program is cost-effective for Emei Mountain A, as the marginal cost of accommodating additional visitors is nearly zero due to fixed operational costs, allowing for efficient utilization of idle capacity [2]. - The initiative is expected to drive additional revenue through secondary spending by shareholders and their families, rather than negatively impacting profits [2]. Group 3: Market Trends - Shareholder reward activities have become common in the A-share market, with other companies also offering various incentives to engage shareholders and enhance brand loyalty [2]. - These activities serve as a means of market management, transforming shareholders into customers and potentially increasing revenue [2]. Group 4: Long-term Relationship Building - Engaging shareholders through product and service experiences fosters a deeper understanding of the company's value proposition, leading to more informed investment decisions and a stable trust relationship [3]. - The ultimate goal of such initiatives should be to convey company value and ensure long-term shareholder retention, rather than merely boosting short-term stock prices [3][4].

Core Viewpoint - Emei Mountain A announced a shareholder reward program offering free benefits such as tickets and discounts for family members, which led to a significant increase in stock price, indicating strong market approval of the initiative [2][3]. Group 1: Shareholder Benefits - From December 1, 2025, to January 31, 2026, shareholders holding 500 shares or more will receive various free benefits, including tickets and discounts on services [2]. - The stock price surged to a limit up on the first trading day after the announcement, reflecting investor enthusiasm for the reward program [2]. Group 2: Cost Efficiency - The reward program is cost-effective for Emei Mountain A, as the marginal cost of accommodating additional visitors is nearly zero due to fixed operational costs [3]. - The free benefits are seen as an efficient use of "idle capacity," which can potentially increase revenue through additional spending by shareholders and their families [3]. Group 3: Market Trends - Shareholder reward activities have become common in the A-share market, with other companies also offering various incentives to engage shareholders [3]. - These activities aim to transform shareholders into consumers of the company's products and services, enhancing market visibility and driving revenue growth [4]. Group 4: Long-term Relationship Building - The primary goal of shareholder reward programs should be to convey company value and foster long-term relationships with investors, rather than merely boosting short-term stock prices [4][5]. - By allowing shareholders to experience the company's offerings, a more stable and trusting relationship can be established, promoting value and long-term investment [4][5]. Group 5: Strategic Implementation - Companies should leverage these opportunities to showcase their products and services while actively collecting shareholder feedback [5]. - The ultimate aim of these activities is to create a closed loop of operational improvement, market value growth, and enhanced governance [5].

每经编辑｜黄胜 12月1日，千味央厨(001215.SZ)公告称，公司将在2025年12月2日8：00至2025年12月16日24：00期间开 展股东回馈活动。活动面向在2025年12月1日下午收市时持有公司股份100股(含)以上的股东，自然人股 东可领取1份价值200元的产品礼包，法人股东可领取3份。 A股公司"花式整活"！峨眉山后，千味央厨也公告了 此外，还有黄山旅游、祥源文旅、天域生物、倍轻松等多家上市公司宣布了类似活动。 来源：每日经济新闻 编辑：张嘉怡 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 其中，黄山旅游表示于11月22日至30日，对符合条件的股东或其代表实行旗下三大景区门票免费。祥源 文旅表示在11月13日至12月31日期间，向符合条件的股东提供旗下多个景区服务免费及住宿优惠。 上周五晚间，峨眉山A(000888.SZ)发布公告称，公司将开展股东回馈活动。 公告提出，2025年12月1日至2026年1 ...