京东七鲜自有品牌商品
Search documents
京东“超级供应链”驱动创新增长,京东七鲜11.11线上订单量同比增长180%
Zhong Jin Zai Xian· 2025-11-13 03:09
今年的京东11.11,线上线下,十余种创新业态,数百万线下门店通过超级供应链形成更好的联动增 长。其中,京东七鲜超市凭借行业首创的"1+N"模式,线上订单量实现同比180%的大幅增长,再次展 现出其在即时零售领域的竞争力,更揭示出消费者对"又好又快又便宜"即时购物体验的全面升级。 自有品牌成为七鲜11.11另一重要增长引擎,整体成交额同比增长超245%。七鲜鲜牛奶、100%NFC果 汁、安心鲜鸡蛋等日常高频商品复购率持续攀升。新上市的当季稻花香2号五常大米也凭借优质产地与 极致新鲜度,以软糯弹牙、浓郁米香赢得消费者口碑。11.11期间,七鲜与百年老字号"鹤年堂"联名的 养生系列新品,更让传统养生智慧通过自有品牌融入日常、甚至成为 "社交货币"。其中花椒味五黑山 药片、艾草丹参热敷围脖、黄芪古法护手霜等爆品,多次补货后再度售罄,展现出传统养生与现代零售 的碰撞魅力。 肉禽蛋领域,无抗大码鲜鸡蛋、冰鲜猪肋排带软骨、原切内蒙羔羊肉卷、原切肥牛卷凭借其高品质与实 惠价格,再次成为消费者餐桌常客。其中180天冰鲜猪肋排、原切肥牛卷等明星商品,在七鲜特色"击穿 价"下进一步优惠升级,11月11日当天叠加"满99减20", ...
蜜雪冰城收购鲜啤福鹿家;京东七鲜、京东折扣超市中秋国庆战报
Sou Hu Cai Jing· 2025-10-08 08:10
Group 1 - JD Qixian's online order volume during the Mid-Autumn Festival and National Day holiday increased by 171% year-on-year, with self-owned brand sales up by 264% [1] - The sales of mooncake gift boxes surged by 595% year-on-year, while fruit gift boxes saw a 583% increase [1] - The overall sales of various seafood products grew by nearly 100%, and the liquor category's sales increased by 109% [1] Group 2 - JD Discount Supermarket's six stores received over 5 million customers from September 20 to October 6, with mooncake sales up over 300% compared to previous periods [2] Group 3 - The "All Girls' Happy Market" event in Guangzhou allowed consumers to try products before purchasing, featuring over 30 popular brands [4] - The event is part of a strategy to bring online shopping experiences into physical spaces [4] Group 4 - The Gaode Nightlife Report indicated that Nanchang was the most popular city for nightlife during the National Day holiday, with significant increases in tourism to second and third-tier cities [6] Group 5 - Domestic gold jewelry prices have risen sharply, with prices for 24K gold jewelry reaching 1,157 CNY per gram, an increase of 16 CNY from the previous day [9] Group 6 - Xiaomi's 17 series launch exceeded expectations, with promotional offers continuing until October 31 [9] Group 7 - Sa Sa International reported a sales increase of 8.4% year-on-year for the second quarter, with Hong Kong and Macau sales up by 10.1% [9] Group 8 - Tmall Supermarket announced a goal for the upcoming Double 11 shopping festival to achieve delivery within 4 hours, expanding its service capabilities [10] Group 9 - SHEIN plans to open its first permanent physical stores in France in November, marking a shift from its primarily online business model [11] Group 10 - Mixue Ice Cream has acquired a 53% stake in the fresh beer brand "Fulu Jia" for 297 million CNY, expanding into the beer market [12] - Despite a 39.3% revenue growth in the first half of the year, Mixue faces challenges with a 40% stock price drop over three months [12] Group 11 - Dazhong Dianping's "Quality Takeaway" service saw a 164% increase in user traffic from smaller cities during the holiday, indicating a shift in consumer behavior [15] Group 12 - The restaurant brand "Eating Emperor" closed all three of its Shanghai locations due to lease expirations, reflecting challenges in the restaurant industry amid rising costs and competition [17] - The retail sector experienced a split during the holiday, with online sales booming while traditional supermarkets faced declining foot traffic and increased costs [17]