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重返“现场”:我们为什么依然需要一家好店?
Sou Hu Cai Jing· 2026-02-11 09:55
对于想要参与其中的伙伴而言,这绝不只是开一家店那么简单。我们共同投入的,其实是一个关于"如何重塑人与物、人与人相遇方式"的创造性实验。我 们是在打造一个能承载故事、激发灵感的"实体内容"。它需要审美、需要叙事能力、需要社群运营思维,其复杂性和创造性,恰恰是其魅力和价值所在。 当然,这一切的前提是稳健与合规。从店铺选址的安全评估、消防卫生的规范,到员工权益的保障、税务的合规运营,再到商品版权的清晰、客户数据的 保护,这些看似繁琐的细节,正是事业长久发展的地基。一个让人安心、值得信赖的空间,才是所有美好体验的开始。 那么,为什么现在还有人选择踏入这个领域创业?我想,这恰恰体现了一种清醒的勇气和敏锐的洞察。这不是在逆潮流而动,而是在潮流中重新定位价 值。当线上的"货架"无限延伸时,线下的"场景"就变得尤为珍贵。这种创业,本质上是在回应人们内心深处对真实联结的渴望——渴望触摸材质的纹理, 渴望偶遇的惊喜,渴望在购物之外获得某种情感上的共鸣和慰藉。 这样的创业路径,自有其独特的优势。它虽然需要面对物理空间的挑战,但也因此构建了天然的壁垒和深度。一家有灵魂的店铺,能够与周围社区产生深 刻的情感联结,这种联结是任何线上广告 ...
谁还在逛美妆店?
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-02 11:13
21世纪经济报道记者 唐唯珂 即便是在周末的黄金时段,曾经人头攒动的美妆店也显得有些落寞。 "消失"的美妆店 美妆实体零售正承受系统性压力,传统线下门店的优势正在被削弱。 从商超到美妆个护,线下渠道在租金、人力、供应链等多重因素影响下,经营压力显现。与此同时,电 商直播渗透率提升、消费者价格敏感度上升,正重塑着实体零售行业的竞争格局。 "美妆行业在实体零售中的利润不算低,既往无论是百货大楼时代还是购物中心时代,最好的一楼位置 都是香水化妆品,尽管电商渠道冲击不断,业态尽管一直在变,一定还会是兵家必争之地。"华南某购 物中心招商部负责人向21世纪经济报道记者说道。 在租金等固定成本难以下调、客流增量有限的背景下,原本兼具展示与销售职能的美妆实体店,其经营 效率正面临持续考验。 近两年,部分外资与连锁美妆零售品牌相继收缩阵线。 继美妆巨头莎莎于去年六月彻底告别内地市场后,2026年初,入华22年的药妆连锁万宁亦宣布关闭内地 全部线下门店及线上商城,其线下门店最后营业日定为2026年1月15日。 此外,屈臣氏近期亦传出新动向。多家媒体报道称,长江和记实业有限公司正加速推动旗下屈臣氏集团 IPO。 在传统美妆零售遇冷 ...
欧亚集团 四十余载“静心”深耕 解锁实体零售“长青”密码
Shang Hai Zheng Quan Bao· 2025-12-29 19:06
Core Insights - The article highlights the transformation of Eurasia Group from a traditional retail entity to a comprehensive lifestyle space, emphasizing its role in integrating shopping, leisure, and social activities [5][6]. Group 1: Business Model and Growth - Eurasia Group has evolved from a single store in 1984 to a network of over 150 stores across 23 cities in 11 provinces, showcasing a robust growth trajectory [5]. - The Eurasia Mall, recognized as the largest retail shopping center by Guinness World Records, spans over 600,000 square meters and features themed streets named after major seas, enhancing the shopping experience [6]. - The integration of a subway station with the mall has increased foot traffic by nearly 10,000 visitors daily, expanding the mall's market reach [6][7]. Group 2: Financial Performance - For the first three quarters of 2025, the large-scale comprehensive mall reported a revenue of 1.346 billion yuan, a year-on-year increase of 3.56%, with a gross margin of 52.56% [7]. - The shopping center segment achieved a revenue of 2.614 billion yuan, reflecting a modest growth of 0.58% year-on-year, with a gross margin of 33.74% [7]. Group 3: Innovation and Consumer Engagement - The company has actively engaged in policy initiatives to stimulate consumption, such as implementing tax refund policies for outbound tourists, positioning itself as a preferred shopping destination for international visitors [8]. - Eurasia Group has introduced innovative shopping experiences, including an indoor nature-themed space and interactive areas for families, enhancing customer engagement [7][9]. - The company is leveraging digital transformation through partnerships with platforms like Alibaba's Taobao, aiming to expand its online retail capabilities [9]. Group 4: Corporate Culture and Management Philosophy - The corporate spirit of "calm and diligent, honest and trustworthy, frugal and prudent, united and cooperative" is central to the company's operations, emphasizing a long-term commitment to retail [10][11]. - The management philosophy focuses on being present in the field, addressing customer needs directly, and maintaining a strong connection with employees [11]. - The founder's hands-on approach and commitment to understanding consumer needs are seen as key factors in sustaining the company's competitive edge [11].
蜜雪冰城收购鲜啤福鹿家;京东七鲜、京东折扣超市中秋国庆战报
Sou Hu Cai Jing· 2025-10-08 08:10
Group 1 - JD Qixian's online order volume during the Mid-Autumn Festival and National Day holiday increased by 171% year-on-year, with self-owned brand sales up by 264% [1] - The sales of mooncake gift boxes surged by 595% year-on-year, while fruit gift boxes saw a 583% increase [1] - The overall sales of various seafood products grew by nearly 100%, and the liquor category's sales increased by 109% [1] Group 2 - JD Discount Supermarket's six stores received over 5 million customers from September 20 to October 6, with mooncake sales up over 300% compared to previous periods [2] Group 3 - The "All Girls' Happy Market" event in Guangzhou allowed consumers to try products before purchasing, featuring over 30 popular brands [4] - The event is part of a strategy to bring online shopping experiences into physical spaces [4] Group 4 - The Gaode Nightlife Report indicated that Nanchang was the most popular city for nightlife during the National Day holiday, with significant increases in tourism to second and third-tier cities [6] Group 5 - Domestic gold jewelry prices have risen sharply, with prices for 24K gold jewelry reaching 1,157 CNY per gram, an increase of 16 CNY from the previous day [9] Group 6 - Xiaomi's 17 series launch exceeded expectations, with promotional offers continuing until October 31 [9] Group 7 - Sa Sa International reported a sales increase of 8.4% year-on-year for the second quarter, with Hong Kong and Macau sales up by 10.1% [9] Group 8 - Tmall Supermarket announced a goal for the upcoming Double 11 shopping festival to achieve delivery within 4 hours, expanding its service capabilities [10] Group 9 - SHEIN plans to open its first permanent physical stores in France in November, marking a shift from its primarily online business model [11] Group 10 - Mixue Ice Cream has acquired a 53% stake in the fresh beer brand "Fulu Jia" for 297 million CNY, expanding into the beer market [12] - Despite a 39.3% revenue growth in the first half of the year, Mixue faces challenges with a 40% stock price drop over three months [12] Group 11 - Dazhong Dianping's "Quality Takeaway" service saw a 164% increase in user traffic from smaller cities during the holiday, indicating a shift in consumer behavior [15] Group 12 - The restaurant brand "Eating Emperor" closed all three of its Shanghai locations due to lease expirations, reflecting challenges in the restaurant industry amid rising costs and competition [17] - The retail sector experienced a split during the holiday, with online sales booming while traditional supermarkets faced declining foot traffic and increased costs [17]
物美再添2家“胖改店”
Bei Jing Shang Bao· 2025-09-19 06:00
Core Insights - Wumart Supermarket has officially opened two remodeled stores in Chaoyang and Shunyi, marking a significant step in its transformation strategy [1] - The company initiated a self-reform plan inspired by the successful model of "Pang Donglai" in March, resulting in five "Pang remodeled stores" in Beijing [1] - The operational performance of these remodeled stores has shown remarkable improvement, with daily sales and foot traffic increasing by 50% to 300% compared to pre-reform levels [1] Store Performance - The Wumart Supermarket Xueqing Road store achieved a cooked food penetration rate exceeding 60%, indicating strong consumer preference for the enhanced offerings post-remodeling [1] - Young consumers particularly favor the expanded range of cooked food, baked goods, and beverage products available in the remodeled stores [1] Future Expansion - Wumart plans to open seven additional stores in the coming week, including locations in Wanyuan, Ganlu Garden, Deshengmen, and others [1] - The company emphasizes that the self-reform initiative is a crucial strategy for advancing its physical retail transformation and enhancing customer experience [1] - Wumart aims to replicate the successful remodeling across multiple urban areas, aligning with the rapid pace of urban and district renewal [1]
大数据观察·实体店里探消费丨大商场小商店 好逛就是竞争力
Ren Min Ri Bao· 2025-09-06 02:29
Group 1: Retail Trends - The retail industry is witnessing a transformation as physical stores adapt to the rise of online shopping by creating engaging shopping environments and diverse service offerings [1] - In the first seven months of this year, retail sales of physical stores above a certain threshold increased by 4.2% year-on-year [1] Group 2: Shopping Experience in Fuzhou - The Sand City Outlet in Fuzhou, which opened in December 2022, has a commercial area of approximately 230,000 square meters and offers significant discounts, attracting nearly 1 million members since its opening [2] - The outlet's sales increased by over 40% year-on-year, with foot traffic and vehicle traffic rising by over 30% [2][3] Group 3: Convenience Stores in Jinan - Convenience stores in Jinan are becoming essential for daily commuters, providing quick access to breakfast, daily necessities, and local specialties [4] - The average annual revenue per store in Jinan's convenience store sector reached over 3 million yuan, with over 120 stores established [5] - Jinan's social retail sales totaled 264.07 billion yuan in the first half of this year, reflecting a year-on-year growth of 4.4% [5] Group 4: Innovative Retail Spaces in Chengdu - The COSMO Chengdu mall has transformed from a traditional retail space to a trendy, youth-oriented venue featuring unique brand offerings and artistic displays [6] - The mall hosts over a hundred events annually, catering to the cultural and social needs of young consumers [7]
大商场小商店 好逛就是竞争力
Ren Min Ri Bao· 2025-09-06 01:04
Group 1: Retail Transformation - The rise of online shopping has prompted many physical stores to actively transform by creating spacious shopping towns with diverse product offerings, discounts, and comfortable environments to attract consumers [4] - In the first seven months of this year, retail sales of physical stores above designated size increased by 4.2% year-on-year, indicating a positive trend for brick-and-mortar stores [4] Group 2: Fuzhou Sand City Outlet - Fuzhou Sand City Outlet, which opened in December 2022, has a commercial area of approximately 230,000 square meters and offers a variety of shopping and dining options [5] - The outlet has attracted nearly 1 million members since its opening, with over 300 retail brands, more than 60% of which are first stores in Fuzhou [5][6] - The outlet's sales increased by over 40% year-on-year last year, with foot and vehicle traffic rising by over 30% [6] Group 3: Convenience Stores in Jinan - Convenience stores in Jinan have become essential for local residents, providing quick access to breakfast, daily necessities, and local specialties [7][8] - The average annual revenue per store in Jinan's convenience sector reached over 3 million yuan, with over 120 stores established [8] - Jinan's social retail sales totaled 264.07 billion yuan in the first half of this year, reflecting a year-on-year growth of 4.4% [8] Group 4: COSMO Chengdu Mall - COSMO Chengdu Mall has transformed from a traditional commercial entity into a trendy retail space targeting young consumers, featuring unique and artistic store designs [10][11] - The mall hosts over 100 events annually, catering to the cultural and social needs of young consumers [11] - The mall's strategy includes introducing designer brands and maintaining a diverse brand mix to attract a broader customer base [11]
前7月限额以上零售业实体店铺零售额同比增长4.2% 大商场小商店 好逛就是竞争力(大数据观察·实体店里探消费)
Ren Min Ri Bao· 2025-09-05 21:49
Group 1: Retail Trends - The retail industry is adapting to the rise of online shopping by transforming physical stores into more engaging shopping environments, such as shopping towns and trendy malls that cater to diverse consumer needs [1] - In the first seven months of this year, retail sales of physical stores above a certain threshold increased by 4.2% year-on-year [1] Group 2: Case Study - Fuzhou Sand's Town - Fuzhou Sand's Town, an outlet mall that opened in December 2022, has a commercial area of approximately 230,000 square meters and offers significant discounts, attracting nearly 1 million members since its opening [2] - The mall's sales increased by over 40% year-on-year, with foot traffic and vehicle traffic rising by over 30% [2][3] Group 3: Case Study - Jinan Convenience Stores - In Jinan, convenience stores are becoming essential for daily commuters, providing quick access to breakfast, daily necessities, and local specialties [4][5] - Jinan's convenience stores have introduced local products to attract more young consumers, with an average annual revenue of over 3 million yuan per store [5] - The city has seen a 4.4% year-on-year growth in total retail sales of consumer goods, reaching 264.07 billion yuan in the first half of the year [5] Group 4: Case Study - Chengdu COSMO Mall - COSMO Chengdu has transformed from a traditional retail space into a trendy, youth-oriented shopping destination, featuring unique brand offerings and artistic displays [6][7] - The mall hosts over a hundred cultural and social events annually, catering to the lifestyle needs of young consumers [7][8]
大商股份上半年实现净利润3.84亿元 店铺调改与品牌升级加速
Zheng Quan Ri Bao· 2025-08-26 12:16
Core Viewpoint - The company focuses on its core retail business and has established a multi-dimensional commercial ecosystem through the integration of various business formats and digital transformation, continuously consolidating its leading position in the regional market [1][2]. Business Performance - In the first half of the year, the company reported a revenue of 3.416 billion yuan, a year-on-year decrease of 6.89%, and a net profit attributable to shareholders of 384 million yuan, down 13.57% year-on-year [4]. - The decline in overall revenue was attributed to intense competition in the consumer market and structural adjustments in some stores, although key stores managed to control the revenue decline effectively [2][4]. Business Strategy - The company is driving its department store segment through "scene reconstruction and category optimization," expanding high-efficiency categories such as outdoor sports and gold jewelry, and enhancing the shopping environment with leisure and entertainment projects [1]. - In the supermarket segment, the company operates a dual-line strategy of "premium supermarkets and community fresh food," adapting flexibly to market changes while ensuring quality control through a self-operated model [1]. - The electrical appliance chain focuses on differentiated operations, creating experiential stores and flagship stores to provide immersive shopping experiences, which have gained consumer recognition [1]. Cost Management - The company has optimized its product structure and increased the sales proportion of high-margin categories, maintaining a relatively high gross margin, which has slightly increased despite the revenue decline [2]. - Through refined management, the company has continuously optimized costs, although the total expense reduction was less than the decline in gross profit [2]. Strategic Partnerships - The company has strengthened its strategic partnerships with over 20 leading brands, including Anta Group, Youngor Group, and MAC Cosmetics, to enhance brand strategy and drive sales growth [2].
商务部:暑期消费亮点纷呈 文体旅游“热”力十足
Zheng Quan Ri Bao Wang· 2025-08-22 09:09
Group 1 - The overall consumption market in China is stable, with a retail sales total of 3.88 trillion yuan in July, representing a year-on-year growth of 3.7%, which is 1 percentage point higher than the same period last year [1] - From January to July, the total retail sales of consumer goods reached 28.42 trillion yuan, with a year-on-year growth of 4.8%, and service retail sales increased by 5.2% [1] - The retail sales of goods showed steady growth, with a 4.0% year-on-year increase in July, and a 4.9% increase from January to July [1] Group 2 - The consumption of upgraded goods is maintaining rapid growth, with significant year-on-year increases in retail sales of home appliances (28.7%), furniture (20.6%), communication equipment (14.9%), and cultural office supplies (13.8%) in July [1] - The retail volume of passenger cars increased by 6.3% in July, with new energy vehicles growing by 12.0%, achieving a penetration rate of 54% [1] Group 3 - The summer consumption season has shown vibrant highlights, with double-digit growth in retail sales for cultural, sports, leisure services, and travel consulting services from January to July [2] - The popularity of summer vacation destinations surged, with a significant increase in searches for "summer vacation spots" [2] - The film market performed well, with box office earnings surpassing 10 billion yuan during the summer season, and many domestic films achieving both critical and commercial success [2] Group 4 - Online retail sales grew by 9.2% year-on-year from January to July, with physical goods online retail sales increasing by 6.3%, outpacing the overall retail sales growth by 1.5 percentage points [2] - Physical retail enterprises are actively adapting to new consumption trends by optimizing product and service offerings and innovating diverse consumption scenarios [2] - Retail sales in physical stores increased by 4.2% year-on-year from January to July, with warehouse membership stores growing at over 30% and shopping centers increasing by 6.4% [2]