京东京造AI陪伴毛绒玩具
Search documents
AI陪伴玩具一“憨”难求
Shen Zhen Shang Bao· 2025-12-07 22:46
Core Insights - The AI toy market is experiencing significant growth, with major companies like Huawei, JD.com, UBTECH, and Honor actively entering the field [2][3][5] Group 1: Market Dynamics - Huawei's first AI emotional companion toy, "Smart Hanhai," was launched at a price of 399 yuan and sold out immediately, indicating strong consumer demand [3][4] - The product remains out of stock as of December 7, with resale prices on second-hand markets reaching 499-559 yuan, reflecting a premium of 25%-40% [4] - The interest in "Smart Hanhai" spans various demographics, including parents, Gen Z consumers, and individuals seeking companionship for the elderly [4] Group 2: Competitive Landscape - Other major players in the AI toy market include JD.com, UBTECH, Honor, and China Telecom, all of which have launched or are developing AI toys [5][6] - Traditional toy manufacturers and startups are also entering the AI toy space, with companies like Dongguan Junou and Shenzhen Quchao launching their own AI toy products [6] Group 3: Market Potential - The AI toy market is projected to grow significantly, with an estimated market size of 290 billion yuan by 2025, up from 246 billion yuan in 2024 [7] - The growth is driven by the increasing demand for educational and companionship features in toys, as well as rapid advancements in AI technology [7]