Core Insights - JD.com is expanding its operations by constructing a new headquarters building in Nanjing, following the establishment of its headquarters in Shanghai, with the project designed by renowned architect Ole Scheeren [2][4] Group 1: Project Overview - The new headquarters, named JD Nanjing Research Center, officially broke ground on November 24 this year [2] - The project is located in the Hexi Central Science and Technology Innovation Zone, an area known for housing major tech companies like Alibaba and Xiaomi [4] - The total investment for the project is 3.5 billion yuan, with a total construction area of approximately 274,000 square meters and a land area of about 40.6 acres [6] Group 2: Design and Features - The building will stand at a height of 200 meters, featuring a design concept called "New City Lighthouse," characterized by dynamic, interlocking forms that create a sense of upward movement [7] - The design includes multiple panoramic terraces that integrate indoor office spaces with outdoor environments, promoting better communication among researchers [8] - The headquarters will also include laboratories, open workspaces, and meeting and exhibition areas, emphasizing practicality alongside aesthetic appeal [8] Group 3: Capacity and Future Goals - Once completed, the headquarters will accommodate over 10,000 research personnel, with an initial target of integrating no fewer than 5,000 R&D staff [10] - The goal is to establish a billion-yuan-level R&D center and a technological hub with a projected cumulative sales revenue of no less than 40 billion yuan over the next decade [10]