Group 1: E-commerce Promotions - Douyin E-commerce announced a "618" merchant incentive policy, investing billions in cash subsidies and trillions in traffic resources to boost merchant sales during the event from May 13 to June 18 [1] - Tmall simplified its "618" promotion rules, offering a single official discount method with a base discount starting at 15% and a maximum discount of 50%, enhancing user shopping experience [2] - Kuaishou E-commerce launched its "618" shopping festival, providing 20 billion in subsidies and trillions in traffic support to help merchants grow their sales during the event [3] Group 2: Marketing Strategies - JD.com introduced the "JD Eating, Drinking, and Entertainment Season" from May 8 to June 1, featuring a large IP amusement park and significant discounts across all categories, leveraging emotional resonance in marketing [4] Group 3: Technology and Innovation - Apollo and Shenzhou Car Rental announced a deep collaboration to launch the world's first autonomous vehicle rental service, aiming to provide accessible smart travel services and enhance the integration of technology and tourism [5]